DSEF’s programs and partnerships would not be possible without the support and engagement of our contributors and volunteers. Connie Tang, President and CEO of Princess House and a DSEF Board Member, is a tireless advocate for the Foundation. We recently spoke to Connie about her—and her company’s—involvement with the Foundation. How did you become involved with DSEF? I’m a great believer in the power of direct selling. I don’t know of any other industry that’s so rich in the range of opportunities it provides for individuals. I became active with the Direct Selling Association as a Board Member, and learned more about how the Foundation’s work reaches beyond the obvious stakeholders into the public arena. That was exciting – the opportunity to open minds and eyes to what this industry can do as a vehicle to entrepreneurship, personal/professional empowerment and realizing the American dream – all through the Foundation’s outreach. How do DSEF programs help Princess House, its salesforce, and the industry? I can honestly say that there is not one DSA company that doesn’t benefit from the DSEF, and that includes Princess House! Direct selling is an equal-opportunity business that benefits people regardless of background, culture, age and education. That means people who join our industry may have varying levels of education and professional/life experience. The outreach programs the DSEF supports and/or conducts in collaboration with educators, consumer advocacy administrators and public policy makers are all meant to provide free, open access to information and education to everyone to equalize some of those potential knowledge gaps. The DSEF serves as a source for potential direct sellers and/or customers to find facts about the industry. The Foundation’s Direct Selling Entrepreneur Program provides college students the opportunity to experience, learn and discover what entrepreneurship through direct selling means. The plus is that the skills sets that can be acquired through the course curriculum are transferable to any and all facets of business or corporate endeavors. What specific DSEF programs are you most excited about? In addition to the programs I mention above—the grassroots, face-to-face opportunities that DSEF provides for us—as industry stewards—to meet, engage and interact with future, would-be direct sellers are incomparable. Participating in the University of Georgia’s Thinc Program recently gave me just that opportunity to be in the presence of our potential next generation direct sellers and plant some seeds, make some (hopefully, positive) impressions and correct some misconceptions or unfounded assumptions about what we do in the world of direct selling. You’re involved with DSEF in so many ways: You serve on the Board of Directors, the Executive and the Development Committee; you’ve participated in many DSEF programs, including speaking to students last month at the University of Georgia; your company is a DSEF contributor and you also contribute personally. Why do you think it’s important to support the Foundation? Direct selling is a powerful industry, but it’s also a misunderstood industry. The role of a “good will ambassador” like DSEF is important in saying to people who are looking at our products and our business opportunities, “This is a real, credible business that deserves your consideration.” The role DSEF plays in supporting and communicating the ethical standards of the industry is very important. Any industry’s credibility comes from its adherence to a rigorous, fully articulated code of ethics. The credibility of DSEF is also reflected by the level of participants/participation and each one of us can directly impact that credibility in an upward and positive fashion.