This paper provides an assessment of the recent alliance formed between Avon and Mattel. The alliance represents, among other things, a blending of Avon’s sales expertise with Mattel’s high quality products, including the Barbie® product line.
This paper provides an assessment of the recent alliance formed between Avon and Mattel. The alliance represents, among other things, a blending of Avon’s sales expertise with Mattel’s high quality products, including the Barbie® product line.