How to Share Your Idea Quickly and Effectively

Have you ever felt pressured to convey your message quickly? Maybe as you walk into a coffee shop, an old friend is walking out. You stop for a couple of minutes to chat before she heads out on her way. During the chat, she asks you what you do for a living or what’s new these days. Depending on the circumstance, it may be necessary to make whatever you are saying as brief as possible. If you find yourself in such a situation, the following tips might help you out.

Start with the solution first. Since you don’t have time for a whole back story, you have to spark interest right away. By introducing the solution from the get-go, you’re capturing attention so that even if you have to leave out some details you deem important, the person will want to know more and follow through, perhaps at a later date. For example, your friend asks what you’re doing these days. As a new consultant for a nail wrap company, your response could be something like this: “You know how I always complain that I never have time or money for a manicure? Well I started using these cool nail wraps! I loved them so much, that I started selling them.” Your very first sentence presents a solution to a problem. This is especially effective when you know your audience has the same problem as well. Even if the rest of the conversation is rushed, the next time that person is thinking about doing their nails, she’ll remember your solution and will be more likely to either give you a call or respond with action to your follow-up.
Make it personal. This definitely requires either some prior knowledge about the person to whom you’re speaking or one or two smart questions to find out more about the person in order to customize your message. In the example above, the nail wrap consultant could mention that because her friend is home with her newborn baby every day, it’s understandable that getting to the manicurist can be challenging. She has then created her opening to briefly describe the product. If you don’t have that kind of personal information right away, have a couple of questions prepared that you would ask someone so your message can be more personal.
Give concrete, factual examples. Speaking in general terms comes off vague, generic, and irrelevant. Instead of saying, “These nail wraps are easy and affordable,” you could say, “A $15 sheet gives me 3 manicures that each last two weeks.” The latter gives specific information in the same amount of time as the former. Furthermore, it has more meaning, which will make it more memorable for the other person. Again, concrete examples should be prepared ahead of time for you to give when needed.
Don’t repeat yourself. Many people do this when they are nervous or anxious. Use other methods of emphasis besides repetition, which causes the other person to tune out. A good idea would be to record yourself in a hypothetical conversation in which you are trying to get to your point quickly. Make note of any repetition, and adjust accordingly. Practice often so you are always prepared.

Much of what you do as a direct seller requires quick thinking and strong communication skills. Our suggestions in this post should help you improve both of those things.

What would you add to our list? Please share your ideas below!

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Four Tips to Build Your Personal Brand

As a direct seller, your company has its own ways of promoting its brand. However, you are responsible for making it your own and improving upon the individual qualities you bring to your brand. In today’s post, we give you four tips to help you do just that.

Give your clients ways to promote your brand. Engage customers in creative ways that will allow them to get a conversation going about your products and services. For example, use your Facebook page or Twitter feed to start a top ten list. A consultant for a company that sells manicure quality nail wraps held a contest in which her clients posted pictures of themselves wearing outfits that coordinated with their nails. Anyone subscribed to the page could vote on the best photo. The winner got a free gift, and the clients got new ideas for how to use their wraps as well as inspiration to try new ones. This type of engagement was the consultant’s way of getting to know her clients and giving them a fun way to promote her brand.
Always keep your word but also exceed it. In a business where you likely have many competitors who can offer similar products and services, your word is one of your greatest assets. If you say you will do something, there is no option other than to do it. Take this idea a step further whenever possible. For example, a customer needs her order rushed to be delivered in time for a loved one’s birthday. As the consultant, you say that you’ll personally put the order in first as well as double checking with corporate to make sure it was received and will arrive on schedule. After doing so, you get the product from the hostess when she receives it and hand deliver it to the customer. Going above and beyond your responsibilities increases your credibility; your clients will also associate your reliability with your brand.
Focus on being the best at one thing at a time. Although it is important to have lofty goals for your business, don’t try to take on too much at once or you’ll risk burning out. Choose one aspect of your business at a time to become the best at. For instance, you aspire to be the best on your team at getting guests at your parties to book their own parties and keep their dates so the party actually happens. Invest your time and effort into creating ways to get potential hostesses excited about having a party and following up effectively. While working toward this goal, focus exclusively on it until you’re ready to move on to the next one. You’ll be able to make yourself stand out, therefore improving your brand.
Continue to improve and be better than your competitor. The best way to begin besting your competitor is to gather information about how the competitor does business. The nail wrap consultant researched similar companies, emailed some of their consultants, and attended some parties as a guest. She was able to take mental notes about what she did and didn’t like about the business as a whole. When she signed with her chosen company, she knew exactly how she wanted to improve upon the competition’s ways.

Use your strengths and unique qualities to improve your brand. Your clients and prospects will associate you with those attributes and pass along a good word to their friends and families. How can you use the tips from our list? Please share your ideas in the comments below!

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Three Keys to Establishing a Loyal Customer

When trying to establish loyal customers, put yourself in their shoes. Surely, you are a loyal customer of a business yourself. Perhaps you always get your hair cut and styled at the same salon, or maybe you grab your coffee from the same deli each day, even though you pass three other coffee shops on your way home. What is it about the business that keeps you coming back to only that place? When did you decide that you wouldn’t frequent any other competitor’s business? Asking yourself these questions and following our suggestions will help you create loyal customers.

Focus on the individual. From the very first interaction you have with the customer, demonstrate your genuine interest in him or her as an individual with unique needs and concerns. In making conversation, remembering one or two details about the person will serve you well in the future. A customer interested in skin care products for her teenage daughter mentions that this purchase is part of her high school graduation gift. In subsequent meetings, the consultant usually starts off by asking how the daughter is enjoying college and how the mother is adjusting to an empty nest. These types of details shows people that they are more than just customers to you, and your interest in their lives will make them happy to bring you repeat and exclusive business.
Make sure you have enough time for the person. Once your business really begins to grow, (this is a good thing!) you likely won’t have as much time to spend on each customer as you’d like. If this is the case, make sure that you make time for your potentially loyal customers. Make a personal delivery on your way to pick up your kids from soccer practice, send a quick text message asking how he/she likes the newest product, etc. If the person reaches out to you at a time when you can’t return the call right away, send an email to say you’ve gotten the message and are looking forward to returning the call; provide a specific date and time you’ll call back. In doing so, you are showing the customer that he or she is important to you and you appreciate the loyalty.
Ask; then really listen. Asking the right questions is a smart way to engage a customer, but it doesn’t end there. Truly listen to the answers, and consider going so far as to jot down a summary of the conversation afterward. Refer to your notes regularly to keep the customer’s needs in mind and stay proactive in satisfying them.

Always remember that whatever product or service you are selling, you are in the business of people. Be kind, caring, and genuine, and you’ll already be one step closer to achieving a loyal customer base.

What would you add to our list? Please share your ideas below!

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Three Ways to Reach New Customers

Growing your business and achieving success requires you to continually increase your customer base. Retaining existing customers and acquiring referrals alone will not translate into long term success. One of your goals should be to introduce more people to the benefits of your product or service. Here are three ways to start finding new customers right away.

Find a new niche and build a market around it. Within your obvious target market, there likely lies a smaller, specialized one that has potential to become the spotlight of your business. Find out what this is, and make it the center of your customer search efforts. For example, after a few months working for a direct sales company that sells women’s fitness products, one consultant met a pregnant guest at a home party who purchased a starter kit in preparation for shedding her pregnancy weight after the baby arrives (under her doctor’s supervision, of course!). This gave the consultant an idea for how to market some of her products to this very specialized population of potential customers. She chose a select handful of products that were deemed safe for post-partum women to help them ease back into a safe and effective fitness regimen. In order to build a market around this niche, the consultant used word-of-mouth and chose a few places to advertise where expectant and new moms could be easily reached (the fitness club child care room, Mommy & Me classes at the local library, etc.). Concentrating your efforts on a niche market can have long-reaching benefits for your business.
Use events and gamification to engage people. Your social media presence can be a very effective tool with which to engage people and start conversations about your business. Hold contests on your Facebook page that require people to share in some way, from which random winners will be chosen. Amazon Mom, a program from Amazon that allows members to save on baby & children’s products, frequently holds themed photo contests. Members post a photo relating to the theme (one recent theme was May Flowers). They choose a “Top 20” list where each winner’s photo is featured on their page for their hundreds of thousands of followers to see. Get creative with how you engage people, and keep in mind that you don’t need to spend money or give something away to do so.
Do things differently to generate curiosity. Thinking outside of the box will almost always serve you well in this industry, so create a bit of mystery around a new product, perhaps, that will get people interested and talking. One direct sales consultant ends her presentation with a question and answer session. Before she starts, she asks guests to retrieve their cell phones because the questions will be asked via text message. This piques guests’ curiosity, and after the Q & A ends, she instructs them to add her phone number to their contact lists so they can reach her if they have any questions, concerns, or want to reorder. Furthermore, she reminds them that she also now has each of their phone numbers as well to make getting back to them and reaching out much easier. When seeking feedback about the party afterwards, this text message Q & A is what people report as the most memorable and fun part of the presentation. Use your unique qualities and have fun with finding different ways to do things.

Reaching new customers doesn’t always require casting a wider net. Look within your existing base for niche markets, engage people in innovative ways, and think outside the box. In doing so, you move your business forward and come closer to achieving your long-term goals.

What would you add to our list? Please share your ideas below!

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4 Ways to Keep Reinventing and Re-energizing Your Business

4 Ways to Keep Reinventing and Re-energizing Your Business

Have you ever reached that point in your business where things just feel a little stale? Things have been the same for a while, and the business just doesn’t feel like it’s growing? It’s important to move beyond this, because a business that isn’t growing is one that’s fading. You are always moving in some direction. Take control of the direction of your business, and help yourself move forward, with these tips.

Socialize with Customers: Sometimes you need to get out of your rut. So find out where your customers hang out, and spend time there yourself, socializing and getting to know people. Find out what’s important to them, what interests them, what they talk about. Make sure you’re focused on learning as much as you can about the people you serve, and use that insight to improve and grow your business.
Connect with Other Business Owners: Another great source of insights that can help your business grow is other business owners. So team up with other local small businesses and learn from them. Join the local Chamber of Commerce and volunteer your time to help improve the business environment in your town. Help promote the businesses of others, and you may find that you increase your customer base as well.
Remind People About Your Business: Don’t assume everyone remembers what you have to offer, especially if you don’t own a brick and mortar establishment that people see regularly. Marketing and advertising should be a regular part of your business activities. Make sure everyone in your local community knows what you do and do whatever necessary to encourage them to come to you with their needs. For example, a local scrapbooking consultant always sponsors her son’s sports team. For the entire season, her name and her business are on the backs of all the children playing (for all their parents to see), and it’s also listed on team schedules, as the name of her business is the name of the team. Another business buys a plaque each year at the local Little League field, and it stays up all year, reminding people about the business. Make sure you’re doing what it takes to stay front of mind for your business.
Provide Personalized Service: If your business has a reputation for personalized, excellent customer service, your reputation will spread. Everyone likes to feel like they have someone who is completely committed to meeting their needs. Make it a point to make every single customer you work with feel like they are a rock star. Ask questions, learn the names of their kids, find out what matters to them. Bring these things up each time you talk to them. And try to anticipate their needs, so that they feel like you are going the extra mile for them. It will be appreciated and bring them back, because very few businesses provide this level of service anymore.

A growing business takes careful thought and strategy. Be sure you are consistently focused on what you can do to grow your business, so you don’t stagnate and go in the wrong direction! By constantly working on growth, you can enjoy a thriving business and enthusiastic customers who refer their friends to you.

How do you keep your business growing? Would love to read your thoughts in the comments below.

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Rethinking Networking

Rethinking Networking

An important part of building a business is networking. Defined by Dictionary.com as “a supportive system of sharing information and services among individuals and groups having a common interest,” networking is a necessary activity for any business built on meeting new people and acquiring new customers. And while you can certainly network anywhere, having a strategic approach to your networking can help you maximize networking experiences and grow your business even more quickly. Here are some tips:

Develop a profile of the kind of person that needs what you have to offer. Instead of trying to meet as many people as you can, pinpoint who you want to meet. Write down their needs, their desires, other interests they may have, and the kinds of social events that interest them. Then you’ll know your best options for networking places, and topics of conversation that will interest the kinds of people you’re looking for. You’ll also be better able to identify a solid prospect early in the conversation, ensuring that the time you spend networking is likely to lead to results.
Start by giving. While it may be tempting to enter networking situations with the sole purpose of finding prospects for your business, be sure you are also focused on how you can help others. Networking works best when you make connections, share resources and demonstrate that you’re committed to the entire group, not just yourself. For example, a real estate agent came to a chamber of commerce networking event to find new clients. However she first listened to what others at the event had to offer, and introduced some other business associates that she knew who had a need for what others sold. By making connections that benefited others first, people in the group were more willing to introduce friends to her that were looking for new homes, which ultimately helped her build her business.
Network in new places. It can be tempting to just stick with the same networking group for all of your networking. After all, you develop a comfort level with a certain group of people and don’t have to stretch so much after everyone knows you. But this isn’t what leads to the greatest growth. While it is important to develop strong, ongoing relationships with people, be sure you are also committed to consistently finding new groups of people, helping them while also gaining new contacts to grow your business.
Connect online after the initial contact. You’ve likely had the experience where you meet someone, connect online, and then don’t see them again for a year or so. However, you feel more connected when you see them again because you’ve seen each other’s photos, commented on life events and generally feel more connected than with people you don’t talk to for a year. So be sure to connect with good prospects online after the initial event, and comment both professionally and personally to keep the connection going. You never know when it may lead to a new customer or prospect for your business.
Host your own gatherings. In addition to seeking out networking opportunities that others provide, be sure to spend some time creating your own networking opportunities as well. The organizer role helps you to connect more deeply with participants and ensures that you will meet every single person at the event. And it also positions you as someone who is a connector and gives back, which increases your stature and the stature of your business in the community.

While networking will never replace your core business activities, it is an important task to engage in regularly to grow and expand your business connections. Try to schedule a networking event at least once per month to give yourself the contacts you need to grow.

Do you network for your business? What tips would you give to someone just getting started? Would love to read your thoughts in the comments below!

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5 Ways to Get More Sales from Existing Customers

5 Ways to Get More Sales from Existing Customers

Most businesses focus on getting new customers, but retaining your current customers is often even more important. Research shows that it costs 6 to 7 times as much to acquire a new customer than to retain an existing one. With this is mind, it makes sense to have a specific strategy in place to keep in touch with former customers, so that they continue to purchase from you. Here are some tips that can help you get more sales from your existing customers.

Take the time to understand what your customers value. Keep a record of every customer you work with, and note their needs, challenges, and preferences. Then, when you have a new product or solution that meets those needs, you can reach out to that customer and let them know about it. This kind of attention is rarely given to customers anymore, and they will appreciate the fact that you remembered.
Stay in touch on social media. Invite every customer to connect with you on social networks like Facebook, Instagram and Pinterest. Share fun events you’re holding, and creative uses of your products. Don’t just post your catalog…rather, focus on providing value. For example, you might set up a customer recipe board on Pinterest, and repin recipes that your customers post that you think other customers might enjoy. Your customers will enjoy being featured, and you extend the value of your business to your network.
Be a social connector within the community. Take some time to talk to each customer and get to know what they are involved with. For example, you might learn that a customer is a member of her local church choir. When you talk to another customer who is new to town and looking for a place to sing, you can introduce the two. This is a great way to help a new person get comfortable in town while naturally expressing the value your business brings to the community.
Participate and donate. Most communities have local events and causes that are important to the community. Make sure your business has a visible presence in these events and causes. For example, one local community’s food bank was facing a slowdown in donations due to the economic collapse, and in the summer months donations were even lower. Local businesses agreed to host local food collection boxes throughout the summer, and some even offered discounts to residents who brought in a certain amount of cans. Some businesses even posted about donating on their social media presences. As a result, the food bank publicized the businesses in its weekly church bulletin, and posted about the businesses on its social media profiles. The church members made a point of shopping at those businesses, which increased the visibility and repeat purchases of these businesses. It was a win for everyone, and the food bank stayed full for the summer.
Be seen often. As a small business, your best business marketing tool is yourself! So be present. Show up for as many local events as you can. Shop at other local businesses, dine at local restaurants, spend time at the community pool. The more people see you, the more they will remember your business. You can also use the time to get to know your customers better, so you can better service their needs. This all leads to repeat customers who come to think of you as a friend, and who go out of their way to shop with you.

The key to repeat business is providing a great initial purchasing experience, and then providing the personal attention and reminders that customers need to want to come back. Customers that feel like they have a personal connection to you are a lot more likely to make a point of shopping with you again and again. So build those connections! The result is a business that continues to grow as customers also refer their friends.

How do you keep your customers coming back? Would love to read your thoughts in the comments below.

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4 Ways To Make Your Product Seem More Valuable and Desirable

4 Ways To Make Your Product Seem More Valuable and Desirable

You probably think that your product line is the best one out there. After all, that’s why you sell it! And it’s easy to fall into the trap of thinking that because you understand the benefits, the value is obvious to everyone. But that’s usually not the case. And simply reciting a long list of features and benefits will likely lose you the sale. It takes a skilled salesperson to highlight products in a way that make them seem valuable and desirable to customers.

Here are some tips to make your products feel more valuable and desirable for your customers:

Get people talking. The more you can get others talking about your products, the more valuable and desirable they will seem. So when your customers are happy with your products, ask them to tell a friend. Provide them with the “above and beyond” service experience that makes them want to jump on Facebook and tell all their friends to shop with you too. Record videos of your customers using your products (or ask them to provide videos) and feature them through your social media profiles. Post testimonials from happy customers on your Facebook Page and website so people see how great your products are. Run contests where people submit pictures of themselves using your products, and share those photos with their friends. It’s a human trait to want what others have and like. Capitalize on that to build the desire for your products.
Skip the long features list. Presenting too many features and benefits can bore your customer, and cause them to become overwhelmed, so they buy nothing at all. Instead, listen carefully to your customer and ask questions that help you find out what is important to him or her. Then you can highlight just the features that are most relevant to that specific customer, which makes your product seem most valuable to him or her.
Highlight ease of use. The easier you can make your product seem, the more valuable it will be in the eyes of your customer. Of course you don’t want to in any way misrepresent your product, but educating your customer on how to use your product so that they don’t have to struggle to figure it out later will help your customer make a purchasing decision. Rather than having to rely on the instructions that come in the box, they’ve already had an educated salesperson who has taken the time to explain the product, and shown how easy it is to use. That beats a nameless, faceless big box store with uneducated employees every day of the week, and makes it more likely you’ll get the sale.
Offer a test drive. People love to “try before they buy,” so when possible, give people the chance to test out your products risk-free. Offer a money-back guarantee, or have samples they can use before they purchase. When you let people use your product first, they can see for themselves how valuable your product is, which increases the likelihood that they will buy it, because they’ve integrated it into their routine.

When customers have a chance to use and understand your products, they are more likely to purchase for themselves, and tell their friends. How do you present your products so that your customers find them desirable and valuable? Would love to read your thoughts in the comments below.

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Six Easy Ways to Attract More People

Six Easy Ways to Attract More People

Whether you’re looking to attract more customers, recruit new employees, or network with influential people, there are a few simple things you can do to increase your chances of success. Take a look at our list to see how you can attract more people to you and your business.

Engage everyone with a friendly greeting. Sometimes we get caught up in our own worlds and don’t take the time to greet each person properly. Initiate a friendly exchange by greeting each person. A simple opening such as, “How are you this morning?” or “It’s a pleasure seeing you again,” can suffice. More often than not, such pleasantries can lead to a friendly conversation. When people know you are genuinely interested, they will not only remember you, but will look forward to interacting with you again.
Focus on the individual. Although your ultimate goal may be to attract a certain number of people, forget that number when interacting with one person. For that moment in time, focus solely on the individual. What are his or her needs? How can you be of service to the person? What message is the person trying to convey to you? Don’t inadvertently turn people off by engaging them in generic conversations. Tailor your interactions to that particular person.
Avoid arguments. You will not always see eye to eye with each person you come in contact with. Arguing, however, is unprofessional and will turn people away. Be proactive and avoid potentially controversial topics such as politics and religion. Even if you do these things and a disagreement happens anyway, take the high road and “agree to disagree.” People will respect and appreciate your honesty and courtesy.
Assume everyone is good. By doing so, you demonstrate that you are a positive person who sees the good in others. This feeling is contagious and often reciprocated. Everyone makes mistakes, but giving others the benefit of the doubt will encourage a sense of trust and will likely strengthen your relationship. Besides, wouldn’t you want others to think the best of you?
Be helpful. This can be done in so many ways, and a good deed will definitely be remembered by others. For example, the owner of a local pizzeria found a gold bracelet on a table left behind by one of his last customers of the night. He had no idea who she was or how to contact her, so he put it aside in case she came in again. She returned a few weeks later, and he asked her if she had lost it. The woman was so grateful she was nearly in tears; it turns out the bracelet was left to her by her recently deceased grandmother. She told everyone who would listen how generous the man was and became a loyal patron of the establishment. It would have been just as easy for the owner to toss the bracelet or keep it, but his helpful nature earned him something that was priceless for his business.
Get involved. Reach out to your customers, your staff, and your community. Involving yourself in a good cause will show others that you truly care. People are attracted to others who are generous with their time and skills. Demonstrate your sincere desire to give back to those around you.

You can attract more people by treating others kindly and going the extra mile to show them you care. What can you add to our list? Please share your ideas below!

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Five Ways to Find New Opportunities for Your Business

Five Ways to Find New Opportunities for Your Business

By doing more of the things you love and are good at, you can actually maximize your chances of finding a great opportunity for your business. Tap into your desire to interact with and help others, and you’ll find that it benefits your business. Take a look at our list to start making the most of your talents right away.

Talk to more people. Perhaps it sounds too easy, but striking up a casual conversation can lead to countless positive outcomes. Whether you’re at a professional workshop, on the train during your evening commute, or in the waiting room at the doctor’s office, initiate friendly conversation when appropriate. Sometimes even just the mention of what you do for a living will evoke more questions from the other person, and you never know what lies ahead. For example, a former schoolteacher who operates a tutoring business out of his home initiates some small talk with a fellow customer while waiting in line at the grocery store. It turns out the person is looking for contributions to an article she is writing for the local newspaper about the pressures high school students face applying to college. Someone who works so closely with these students in a different way than their regular teachers would make a great addition to the article, and a mention about his business certainly would increase his exposure. Not every casual conversation will end in such an opportunity, but taking this step may lead to more opportunities, so stay alert!
Be more curious. Don’t be satisfied with the status quo. What else can you learn about running a successful business? What is happening in the industry right now that could directly affect you? How do your employees and customers feel about your business? Asking yourself such questions on a regular basis will renew your motivation to move your business forward. If you aren’t constantly looking to improve, you may be in danger of falling behind. Make a commitment to be more inquisitive in your pursuit of success.
Show your passion. What exactly is it that you truly care about? What drove you to start your business in the first place? The former teacher decided to start up his tutoring business after realizing how much he enjoyed the small group extra help sessions he used to hold after school. He was able to connect with his students, which in turn increased their achievements. The regular classroom setting didn’t allow for this, and he found himself wishing his job consisted solely of these after school sessions. Becoming a professional tutor has allowed him to do just that, and his passion for helping young people is finally being fulfilled. Demonstrate the things you are passionate about, and others will be drawn to your drive and enthusiasm.
Constantly ask for introductions. This is similar to asking for referrals, but on a much broader level. Ask friends and family to introduce you to people in their lives that could provide a business opportunity. Take it even further and introduce yourself when possible, such as when at a social gathering. Even when you’re “off the clock,” don’t forget that possible business opportunities can be just a conversation away.
Try new things. Have you ever snuggled up on the couch with your favorite blanket knitted by your grandma and thought about taking up crochet? Or maybe you have an adventurous side and always wondered what it would be like to go white water rafting. If you have other desires outside of your business, find the time to explore them. You will be exposed to a whole new group of people, and a host of possible business opportunities you may not find elsewhere. And hey, you’ll also have fun!

The best way to find a new business opportunity is to know where to look and how to grasp it. You may not always get one in the end, but being active in your search will certainly help move your business forward. How do you maximize your business opportunities? Please share your ideas below!