One of the benefits of owning your own business is the fact that you can use that business to make a positive impact in the world around you. Many of the most successful businesses have a “giving back” component built right in. Not only does giving back create a positive perception of your business, which helps build your business, but it also makes your daily business activities more satisfying.

Now if your business is part of a larger organization, it’s likely that your parent company has a philanthropic component built in. But whether it does or not, you should also consider what you can do as an individual business owner to make a difference. Here are some tips:

• Fundraising for Local Organizations: You can help local charities by offering fundraisers through your business. The organization promotes your business, and you in return donate a percentage of sales that result. It’s a win-win!
• Sponsor Local Races or Other Events for Charity: Many charitable organizations hold 5K runs and other fundraisers to generate funds and create awareness. Often these events need sponsors that donate to the event, and in return the sponsor’s name or business is promoted along with the event. This is a great way to help these organizations, while also generating additional exposure for your business.
• Promote Local Causes: Your business often puts you in front of lots of people. Use this opportunity to let people know about a charity that you support. Put up or distribute a flyer to customers, tag a cause on your Facebook Page, or mention the cause as appropriate when meeting with customers. It’s a great way to do some good, and build good-will for your business, too.
• Volunteer: Get yourself a t-shirt with your business on it, and then get out into the community and help out! Whether it be helping to plant bulbs to beautify your town, cleaning out an empty lot, or building a house for the homeless, there are lots of opportunities in your community to make a difference. Use these opportunities to get to know people who may become future customers of your business, while also demonstrating your business’ commitment to making a difference in the community.

Business owners often report that the good that they do with their business is one of the most satisfying parts of being a business owner. So get out there! It’s a great way to build some exposure for your business while making a difference. What will you do to make a difference? Please share with us in the comments!