David and Bianca Lisonbee

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David and Bianca Lisonbee

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Mission and Vision

Our Mission: The DSEF engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

Our Vision: A global marketplace that respects and appreciates direct selling.

*DSEF, a 501(c)(3) organization, is supported by voluntary contributions. All financial and in-kind donations to DSEF are tax deductible.

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Direct Selling Education Foundation

10 hours ago

We can’t wait to discover fresh perspectives on the direct selling channel from world-class speakers, including some of our very own #dsef Fellows, at the Direct Selling Association‘s Engage 2023 Conference! You won’t want to miss out on the valuable ideas and findings that emerge from the #Engage2023 sessions and workshops! Learn more:
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Annual Meeting – 2023

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Erin King is the world’s leading digital persuasion expert, having helped organizations like The Oscars, Disney, VISA, Adobe, Johnson&Johnson, and even the United States Navy communicate more compelli…