Is your business serving its mobile customers well? Is your website optimized (not just available) for mobile browsers? Can people who only have a mobile device, and not a computer, interact with your business online?
For too many small businesses, the
Online marketing can be a powerful tool for small business owners, when it's used well. The tools are essentially free, costing you only your time and effort. However it's important to be sure that you are strategic in your use
Have you felt like your business has slowed down a bit over the summer? If so, now is the time to turn that around. The holiday sales season is coming, and what you do now can help make your holiday
One of the benefits of owning your own business is the fact that you can use that business to make a positive impact in the world around you. Many of the most successful businesses have a "giving back" component built
Have you ever reached that point in your business where things just feel a little stale? Things have been the same for a while, and the business just doesn't feel like it's growing? It's important to move beyond this, because a
Now that Facebook has changed its Promotions Guidelines, allowing people to use Facebook features such as likes and comments to enter contests on the social network, the landscape has changed for small business owners and entrepreneurs. No longer do you
When you're in a business that requires you to work with others, it's important to understand their working styles, as well as your own. People have different approaches to work and motivation, and when you can understand these styles, you
An important part of building a business is networking. Defined by Dictionary.com as "a supportive system of sharing information and services among individuals and groups having a common interest," networking is a necessary activity for any business built on meeting
As a business owner, growth is an important part of your business. And that means that you must always be coming up with strategies to grow your business bigger than it is today. There are many tactics you can employ
As a business owner, you probably already know the value of research and case studies for your business. The more you can find out ahead of time, the better decisions you can make. DSEF’s partnership with professors and researchers throughout
What are your goals? Do you have a plan to put your goals into action?
Having a plan is very important when working towards your goals, but you need something else as well: momentum. While you may be able to get
Most businesses focus on getting new customers, but retaining your current customers is often even more important. Research shows that it costs 6 to 7 times as much to acquire a new customer than to retain an existing one. With
