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We all know it’s better and more cost effective to have a steady stream of returning customers than always being focused on finding new customers. So, how do we keep our customers coming back once the first sale is made?

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Organizations such as the Federal Trade Commission (FTC), the National Association for Community College Entrepreneurship (NACCE), the Council of Better Business Bureaus (CBBB), the United States Association of Small Business and Entrepreneurship (USABE), the American Marketing Association (AMA), and the National Consumers League (NCL), as well as



By Nancy Laichas
Chief Marketing & Development Officer
Direct Selling Education Foundation

I have heard it said that without the Direct Selling Education Foundation, there would be no direct selling industry.

Can you imagine? Millions of people unable to take advantage of a low-cost,

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Money Wise Women Educational Services is a non-profit organization dedicated to educating and empowering women to live financially healthy lives. DSEF proudly sponsors the free Money Wi$e Women Get Smart Teleseminar Series hosted by Marcia Brixey, Founder and President of Money

There are two major components to a thriving business: Happy and loyal customers that come back, as well as a steady stream of new customers.

The first is a matter of consistently providing excellent service that people appreciate and talk about.

The

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Branding is an important topic

From the DSEF: Today we're thrilled to bring you a guest post from Janet Garkey of the Credit Union National Association (CUNA), a DSEF strategic partner. In partnership with state credit union leagues, CUNA provides many services to credit unions, including representation,

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