Three Ideas to Improve Your Business Scripts

Three Ideas to Improve Your Business Scripts

It’s no secret that creating a script for a sales pitch or other type of meeting can be extremely helpful. A script can prevent you from forgetting to include important information, can make you feel more prepared, and can increase your confidence. All of these benefits increase your chances of achieving your desired outcomes. Here are some ideas for making those scripts even better.

Build in time to listen. Much of your presentation probably consists of you doing the talking and the audience doing the listening. However, there should be specific parts of your script where you engage the audience in a way that gets them thinking about something in particular. For example, you might pose a rhetorical question and give them time to silently come up with an answer for themselves. Encourage active listening as much as possible to maintain their attention.
Include a Q & A session. A question and answer portion of your script is a wonderful opportunity for you to gauge how effective you have been in presenting your information. The types of questions asked will give you some insight into how the audience perceives your message. Furthermore, a Q & A allows you to clarify important talking points and add new information where appropriate. To maximize the effectiveness of the Q & A, ask the client to be more specific with a question or to explain what is meant by it. This helps others who may have the same type of question in mind.
Allow time for your audience to process the information and provide feedback. Perhaps you can assign a small group activity where your audience breaks off into groups of 2-4 people to discuss a question you’ve posed to them. Doing so allows you to circulate, give each group some individualized attention, listen to feedback, and make suggestions and recommendations. For example, if you are training a batch of new employees on how to handle a difficult customer, consider assigning them a role-playing activity to act out and then discuss its outcome. As you circulate the room, observe each group, interject and guide them when necessary, answer questions as they arise, and offer positive reinforcement. All this increases the likelihood that your audience will get the most out of your message.

To maximize the effectiveness of your scripts, make sure they are well-rounded and allow the audience a variety of ways to engage.

What suggestions do you have for improving scripts? Please share your ideas below!

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Five Ways to be Unforgettable

Five Ways to be Unforgettable

The most effective networkers and salespeople have certain qualities that make them unforgettable. Whether you are meeting a prospective customer or presenting a new marketing campaign to your staff, it is important that you leave a lasting impression. Your impression is as important as your content, so keep the following tips in mind when you want to leave a memorable impression.

1 Maintain a positive attitude. Your own attitude about what you are saying is the first thing that people will notice. Not only must you truly believe in your words, but you must display a positive attitude and enthusiasm as well. Demonstrate this with your bright smile and light-hearted tone of voice. Most importantly, let your personality shine through, and your positive attitude will be contagious.

2 Use logic in your presentation. Using facts and reason injects logic into your presentation, and if done effectively, can eliminate any doubt or hesitation. For instance, in a sales pitch to a prospective customer about high end cutlery, one experienced representative always asks the customer to show him the drawer full of cheaper, lower quality knives that are no doubt stashed in the kitchen. The salesperson then asks how often the customer must replace the utensils and how much it costs each time. After showing the prospect on paper the amount that has been spent on low quality products over the last ten years, he then presents the cost of his product to show that because it never needs replacing, the customer is actually saving money in the long run. Numbers don’t lie, so this is an effective way to use logic in a presentation.

3 Tap into emotions. Logic will take you far, but not all the way. Your prospect needs to feel something about your content in order to take immediate action. The cutlery salesperson can tap into a customer’s feeling of accomplishment after preparing a delicious meal for her family with ease. A team leader can tap into the staff’s excitement about beating out the competition with the new marketing strategy. Do your research ahead of time to find out the best way to appeal to people’s emotions.

4 Be concise. No matter how infused your presentation is with a positive attitude, logic, and emotional appeal, it will all mean nothing if you go on for too long. Say only what is necessary, and don’t lose focus by going off on tangents or straying from the topic at hand. Be respectful of others’ time and mindful of average attention spans.

5 End with a creative idea that has impact or something visually powerful. The ultimate part of your presentation must be memorable. Don’t waste the opportunity to pack one last punch by summing up what you’ve already said. End with a creative call to action or a stunning visual that will solidify your overall presentation. The cutlery representative, for example, strategically places his different product samples throughout the customer’s kitchen during the pitch, and ends with asking him or her to take a good look at this new and improved cooking space. Having given the customer’s kitchen a makeover of sorts has a lasting impact and provides a visual that is hard to refuse.

The keys to being unforgettable are to truly believe in what you are presenting and to infuse your own individuality into your pitch. What would you add to our list? Please share your ideas below!

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Six Easy Ways to Attract More People

Six Easy Ways to Attract More People

Whether you’re looking to attract more customers, recruit new employees, or network with influential people, there are a few simple things you can do to increase your chances of success. Take a look at our list to see how you can attract more people to you and your business.

Engage everyone with a friendly greeting. Sometimes we get caught up in our own worlds and don’t take the time to greet each person properly. Initiate a friendly exchange by greeting each person. A simple opening such as, “How are you this morning?” or “It’s a pleasure seeing you again,” can suffice. More often than not, such pleasantries can lead to a friendly conversation. When people know you are genuinely interested, they will not only remember you, but will look forward to interacting with you again.
Focus on the individual. Although your ultimate goal may be to attract a certain number of people, forget that number when interacting with one person. For that moment in time, focus solely on the individual. What are his or her needs? How can you be of service to the person? What message is the person trying to convey to you? Don’t inadvertently turn people off by engaging them in generic conversations. Tailor your interactions to that particular person.
Avoid arguments. You will not always see eye to eye with each person you come in contact with. Arguing, however, is unprofessional and will turn people away. Be proactive and avoid potentially controversial topics such as politics and religion. Even if you do these things and a disagreement happens anyway, take the high road and “agree to disagree.” People will respect and appreciate your honesty and courtesy.
Assume everyone is good. By doing so, you demonstrate that you are a positive person who sees the good in others. This feeling is contagious and often reciprocated. Everyone makes mistakes, but giving others the benefit of the doubt will encourage a sense of trust and will likely strengthen your relationship. Besides, wouldn’t you want others to think the best of you?
Be helpful. This can be done in so many ways, and a good deed will definitely be remembered by others. For example, the owner of a local pizzeria found a gold bracelet on a table left behind by one of his last customers of the night. He had no idea who she was or how to contact her, so he put it aside in case she came in again. She returned a few weeks later, and he asked her if she had lost it. The woman was so grateful she was nearly in tears; it turns out the bracelet was left to her by her recently deceased grandmother. She told everyone who would listen how generous the man was and became a loyal patron of the establishment. It would have been just as easy for the owner to toss the bracelet or keep it, but his helpful nature earned him something that was priceless for his business.
Get involved. Reach out to your customers, your staff, and your community. Involving yourself in a good cause will show others that you truly care. People are attracted to others who are generous with their time and skills. Demonstrate your sincere desire to give back to those around you.

You can attract more people by treating others kindly and going the extra mile to show them you care. What can you add to our list? Please share your ideas below!

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8 Ways to Get Positive Results

8 Ways to Get Positive Results

In order to get more consistent positive results out of all that you do, the first thing you need to do is to maintain a positive attitude about every situation. Although we cannot control the behavior of others, we certainly can control the way in which we ourselves behave. Even if you are feeling less than enthusiastic, commit to finding the positive in every situation. Here are some ways you can incorporate being positive into your everyday routine and increase your chances of positive results.

1. Write down your expectation for the day. The act of writing down your expectation solidifies your commitment to following through. By doing this at the start of each and every day, you are making an affirmation that helps you focus your mind and maintain your motivation no matter what challenges the day may hold.

2. Make a plan and prioritize. Writing down your expectation is a great start, but it is only the beginning. How will you go about meeting this expectation? Create a plan and prioritize which tasks are most important; tackle those first. For example, if your expectation is to organize your cluttered office, create a list of what steps need to be taken and in what order. You cannot file pending paperwork away without first purging old files and making new ones. You cannot dust and vacuum the furniture and carpeting without first clearing out the clutter and putting everything in its proper place. Making a list will keep you from becoming sidetracked and will allow you to get the positive results you are looking for.

3. Smile at everyone you see. A little smile goes a long way. Smiling at colleagues, clients, and even strangers on the street will bring out the happiness inside you and will even encourage reciprocal smiles and happiness in others. When people see you as a positive person, they will want to be around you. You will also enjoy your day much more when everyone is in a good mood and pleasant with each other.

4. Make your conversations positive. When someone asks how you are doing, it might not be a good idea to start spouting off negative comments about your team or how stressed you are about tax season. There is a time and place for such venting, but in your everyday conversations with others in a work environment, emphasize the positive. Talk about how excited you are for an upcoming trip or how you can’t wait to debut a new product line. Positive conversation begets more positive conversation, and both parties will appreciate the good feelings.

5. Seek the good in others. Give people the benefit of the doubt by assuming they are good. Everyone makes mistakes, but by seeking out the good in others, you give them a chance to be their best and redeem themselves if necessary. For instance, if a client has made a payment late, only to give you a check that bounces, don’t assume the worst and make an angry phone call. Maybe the person is experiencing personal difficulties that are causing financial strain. Keep this assumption in mind when dealing with adverse situations.

6. Eat healthy and enjoy your exercise. There is a meme circulating the internet that says, “When I eat garbage, I feel like garbage.” We all need to splurge once in awhile, but don’t make it a habit. When you eat right, you have more energy and you feel equipped to take on the day. Furthermore, enjoy the exercise you get, whether it be walking around the block or attending a high-impact Zumba class. The endorphins you produce while you exercise can make you feel re-energized and freshly motivated.

7. Don’t worry about the small stuff. Not everything is a matter of life and death. Learn to recognize what things require immediate attention and deserve your stress, and what things are out of your control or trivial in nature. A leaky roof is a valid thing to worry about, but finding that you have run out of stamps isn’t something to get upset about.

8. Start a daily gratitude journal and end the day with what you are grateful for. At the end of your day, write down the date and jot down what you are thankful for. Do it in a way that makes most sense to you: in prose, stream-of-consciousness, a basic list, or just some key words. If the last thing you think about before going to sleep at night is positive, you will rest easier and be able to continue the positive cycle again tomorrow.

It isn’t always easy to remain positive all the time, but sometimes you have to “fake it ‘til you make it.” Committing yourself to positive behaviors each day will actually help you feel more positive and achieve the results you want.

What do you do to achieve positive results? Please share with us below!

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Three Ways to Close the Deal

Three Ways to Close the Deal

So you’ve gotten that sales meeting, prepared for each possible scenario, made friendly conversation, and have conveyed your ideas and pitch to the best of your ability. Your job is not finished yet, however, because you still need to close the deal. This, for the majority of people in sales, is the most difficult part of the business. The key to successfully closing a deal is to be proactive about why a person may say no and to eliminate his or her reasons for doing so. Here are three techniques to help you close more sales

Understand hesitation and address it by solving the problem. From your point of view, there is no reason to hesitate. You know what a great value you are providing and have no reason to doubt yourself. So put yourself in the other person’s shoes. If you can understand the reason why they may be hesitant, you can deal with it head on, and may be able to overcome the objection altogether by demonstrating how your product or service can solve a problem. For example, a hair stylist and colorist operates her own business doing her clients’ hair in the privacy of their own homes. She is offering new and current customers a package for purchase in which they can have monthly coloring touch-ups, all paid for in advance. While pitching this service, a prospective customer seems hesitant to pay for services that wouldn’t be rendered for months into the future. The stylist validates this concern, and also points out that because customers wait too long in between coloring treatments, the service takes longer and costs more. So by having monthly touch-ups, money would be saved in the long run and hair color would always be properly maintained. She winds up closing the deal because she did not dismiss the client’s concern, but rather confirmed it and then followed up with a solution to the problem.
Fine tune your market and focus on a niche. In an effort to cast a wide net and appeal to as many customers as possible, you could be missing out on success within a niche. The hair stylist mentioned above certainly provides services that likely appeal to a broad range of people, but because she makes house calls and provides a monthly touch-up service, she focuses mostly on working mothers over age 35. This population of women have several things in common that make the stylist a valuable asset to their lives: they’ve started coloring their hair to cover up grays, they need to maintain a professional appearance, their work schedule is too demanding to regularly visit the salon,and when they are not working, they need to be home to care for their children, so an in-home appointment is most convenient. Knowing her target market allows the stylist to put the most time, money, and energy into attracting clients in this population for increased success. Think about a niche that might be most interested in what you have to offer, and come up with ways to specifically appeal to the needs of this market.
Take the focus off business/sales and make it fun. More and more companies are looking to gamification to attract new clients. Consider simple ways to incorporate more fun into a sales pitch or other type of client meeting. For example, to educate potential clients about your product or service, consider a mini-trivia game in which your prospect guesses the correct answers for a small prize. Use whatever fits the situation and personalities of those involved, such as music, video, gaming, comedy, etc. A sales meeting should not be an unpleasant experience for either party, so by making it fun, you are increasing your chances of closing the deal. However, be sure to balance fun with the professionalism needed for the situation.

Closing the deal requires that you understand the needs of the customer, and then highlight how your products or services meet that need. Remember to always be honest, and let the strengths of what you have to offer and your enthusiasm shine through. When the customer understands how your product or service fits their situation, and trusts that you have their best interests at heart, you are more likely to close the deal.

What tips do you have for closing the deal? Please share them below!

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Five Things You Should Do Every Week to Build Momentum

Five Things You Should Do Every Week to Build Momentum

Your business should be in constant motion, moving forward all the time. If this does not happen, your business becomes static and can eventually fizzle. In order to build momentum consistently, you can do a few simple things that maintain your progress and renew your motivation. Start with this list to continue moving your business forward.

Connect and follow up socially. Schedule some time during each week when you review your contacts. Connect with those you haven’t corresponded with lately, and follow up with those you may have been playing phone tag with. When appropriate, arrange a social visit with contacts such as a lunch meeting or play date with your children. Interacting with contacts in a way that isn’t always about business will help you stay in touch and will make it easier to reach out to them professionally when the opportunity arises.
Assess and reflect. Don’t let too much time go by in between assessments of your business. Consider taking a look at a different aspect of your business each week. For example, this week will be devoted to assessing the quality of your customer service, while next week’s focus will be your social media presence. Reflect on each element by considering what works and what doesn’t, or what could use improvement.
Make adjustments. Using your findings from these weekly assessments, make the necessary adjustments. If you find that your Facebook page has lots of activity, but your blog is getting very few hits because you don’t post often enough, adjust your writing and sharing schedule to fix the problem. There is no need to tackle too much at once; remember that these assessments and adjustments should happen on a weekly or even monthly basis. If you don’t finish or get too overwhelmed, put it aside and continue the work next week.
Network with influencers and mentors, and partner with others. Reach out to the people who have helped make your business possible. Network with them by asking for referrals or initiating a mutually beneficial partnership. One boutique owner was strongly influenced to start up her business by an old college friend who runs a successful weight loss/nutrition center. A good idea would be for the two of them to hold a joint promotional event where current and prospective customers can find services to complement ones they are already using. These opportunities can’t happen without frequent networking.
Be sociable. Make it a point to socialize with others whenever the chance occurs. Be friendly, ask questions to learn about others, listen carefully, and show that you truly care. It’s easy to get so caught up in our own work environment that we don’t take the time to venture out socially often enough. Give yourself this time at least once a week.

By working these momentum building activities into your weekly schedule, you are maintaining a successful business and taking steps to move it forward. How do you build momentum for your business? Please share your ideas below!

To get your free copy of the eBook, click here: 15 Days to Greater Success. You can download it from our Facebook Page. And while you’re there, you can download our other free eBooks too: Business Owner’s Road Map to Success, Creating Your Success Mindset, and Reflections on Success. They’re all designed to give you an edge in your business, and help you focus on the daily practices that lead to your goals.

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Are You Making These Mistakes in Business?

Are You Making These Mistakes in Business?

Throughout your career as a small business owner, you are bound to make the occasional mistake. No matter how prepared you are, how much research you have done, or how smart you and your team may be, mishaps are pretty much a guarantee. However, the good news is that as long as you accept them, take them in stride, and learn from them, the damage will usually be minimal. Here is a brief list of some common mistakes made by small business owners to help you steer clear of preventable missteps.

Inconsistency – Being consistent is an absolute must, whether it pertains to your company policies, customer service protocol, or any other aspect of the way your business operates. Inconsistency equals lack of reliability and will send your customers and staff running to your competitors. For example, your staff handbook clearly states that repeated lateness to work will result in first a warning, then a brief suspension, and finally dismissal. This policy is enforced for everyone except one employee you’ve known since college. Because you and your friend go back a long way, you have turned a blind eye when it comes to her tardiness. Not only is this unfair to the rest of your staff, but it puts a major dent in overall morale. When people feel that there are different sets of rules for different people, they become unhappy in their jobs, and their work suffers. Be fair and consistent in every aspect of your business.
Failure to stay in contact and/or follow up – Acquiring contacts through networking, referrals, or through family and mutual friends is a great way to grow your business. However, you must do your part to maintain such contacts. Implement time in your daily or weekly schedule to make follow-up calls, send friendly emails, or jot down a handwritten note to your contacts. These can be prior customers you haven’t seen in awhile, people you’ve recently met at industry events, or even prospective clients whose information was given to you by a friend. Be proactive and keep that contact list current.
Lack of online presence – Here we are in the year 2013. The importance of an online presence cannot be emphasized enough. Here’s some perspective: the current generation of 20-somethings has no memory of life without the internet and has been using social media their entire young adult and adult lives. You don’t need to get on every single networking site and try to be everything to everybody, but at the very least, have a user-friendly and informational company website as well as a current profile on one or two social media sites like Facebook, Twitter, or LinkedIn. If you don’t make this a priority, your competitors will easily get the best of you.
Neglecting to listen and respond to your clients – Most people frequent small businesses over their larger corporate counterparts because of the personalized attention they receive. Be sure to make it worth their while by listening to their concerns and responding to their wants and needs. Even if you can’t provide everything they’re looking for at the moment, knowing that you care and that they are being heard will ensure that they remain loyal customers in the long run.

Although many mistakes cannot be avoided, certain mistakes can. Use common sense, listen to others, be fair, and follow industry trends.

What other common mistakes would you add to our list? Please share your ideas below!

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Seven Ways to Energize Your Business

Seven Ways to Energize Your Business

When you have been doing something for a long time, it’s easy to become stuck in a rut. Routine is comforting, but it also has its downside. Sticking with the same routine for too long can cause you to become complacent and stop you from seeking continual improvement. In times like these, it is important to energize your business. Review the list below to find ways to refocus your efforts and keep your business on the path to success.

Establish priorities. There are likely many projects you’d like to tackle or new policies/products/protocols you’d like to implement. Getting started can be an overwhelming endeavor because it can be difficult to know where to begin. Establish your priorities by making a comprehensive list of everything you would ideally like to accomplish. Once the list is complete, choose one or two things that you can get started on right away. Choose wisely; what can be of most benefit to your business immediately? Prioritizing a list like this takes the stress off and allows you to focus on one thing at a time with the comfort of knowing where you will go from here.
Be as efficient as possible. For example, if you are in the midst of a project and have to stop to email a colleague for more information in order to continue, don’t waste the time you have waiting for the response. It’s tempting to take those few minutes to browse your Twitter feed or whittle the time away on Pinterest. Instead of giving into distractions, keep a running list of other tasks that you can work on. Is there a prospect that you could follow up with? A filing cabinet that could use some organizing? Although it is important to work in some down time, it is just as imperative that you maximize your time by working efficiently.
Combine your work with different areas of your life. This isn’t always possible, but when it is, build your life around your work. If there is a weekend-long industry convention you’d like to attend, consider making it a long weekend and taking your family with you. This way, you can attend the workshops and get in some networking. Once your work is finished, you have a day or two to enjoy the area with your family. When you can do this, you are less likely to feel pulled away from your home life by work and vice versa.
Actively manage your time and stop wasting it. For some, this comes easily. For others, it’s a constant struggle. If necessary, make a daily or weekly agenda for yourself. Expect to not be able to stick to every scheduled minute, but with a basic outline of how you want to spend your time, you’ll be better able to stay on track.
Commit to learning new things. Professional development is an investment of both money and time into your business. Without continuing your learning, you are missing out on what could be valuable tools to run your business successfully. It doesn’t always have to be a formal workshop or convention either; commit to listening to an industry expert’s audio book once a month or reading some small business blogs once or twice a week. Always be on the lookout for new learning opportunities. These will keep your ideas fresh and your business moving forward.
Don’t sweat the small stuff. There are going to be many bumps in the road, but learn how to cope with minor inconveniences in a different way from how you cope with major setbacks. The more you let the small things roll off your back, the easier it will be for you to handle major decisions and more important stressors.
Laugh more. Hopefully, you enjoy what you do. Take the time to be grateful for what you have built, enjoy the people you do business with, and laugh when something is funny! Finding the humor in everyday life makes for a happier person.

How have you gotten yourself out of a rut and energized your business? Please share your ideas below!

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Three Networking Mistakes

Three Networking Mistakes

Successful networking is a necessary part of growing your business and taking it to the next level. Doing so requires a certain amount of social grace, including the ability to engage people in conversation and making them feel comfortable.

Avoid these three common mistakes when networking and stand out among the crowd in a positive way.

Focus on building relationships. This will allow for long-term planning. Even if this contact can’t help you in your endeavor right now, the opportunity may arise in the future for this person to offer something of value to your business. Give something of yourself when establishing professional relationships. For example, a dance studio owner/dance teacher looking to expand her clientele by offering classes for children under 5 years old holds an open house for prospective students and their parents. When speaking with some of the parents individually, she asks each one why they would like to start the child in a dance class and offers a free demo class as well as a discounted private lesson for those interested in joining her studio. The parents recognize that the teacher is giving her time and expertise so they may have a risk-free trial before committing to a year of classes. This also allows the teacher to get to know her future students and show the parents that she truly cares about their early dance education.
Don’t play the role of counselor; keep the conversation social and friendly. An initial introduction is not the time to offer unsolicited advice on the topic at hand. Make sure the conversation centers around common interests. The dance teacher shares her own stories about how she got started at a young age, which helps prospects relate to her on a more personal level. This is more effective than preaching her philosophy on why children should start their dance classes as soon as possible. A light-hearted conversational tone is best in networking situations.
Digging too deeply into people’s lives makes them uncomfortable. Although you do want to build a relationship and find out a bit more about the person, be careful not to pry into their personal lives. One mother of twins attending a demo gymnastics class with her children finds herself being asked by total strangers if she used fertility treatments to conceive. A seemingly innocent question made in social conversation is actually quite personal. Don’t make the same mistake. Let the other person guide you in how much they are willing to share, but err on the side of caution when asking personal questions.

Just like many other aspects of your business, networking takes practice. The more you do it, the better you become. You can’t avoid making some mistakes; that is to be expected. However, by steering clear of certain downfalls, you can more quickly get on the road to networking success.

What advice would you give for successful networking? Please share your comments below!

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Getting Your Best Customers to Promote Your Business

Getting Your Best Customers to Promote Your Business

Promoting your business is a continuous job that often requires a great deal of creative energy, time, and money. However, it is important to keep in mind that you have a wonderful resource in your clientele; your clients can not only promote your business for free, but their stories are often more meaningful and effective than any marketing strategy or sales incentive. The following is a list of ways to get your best customers to promote your business.

Create excellent products/services your customers need. Without this basic tenet of sound business practice, any of your efforts to promote your business via customers will be meaningless. You should strive for the utmost quality in your products and services, as well as in your customers’ experience patronizing your business. This will lay the foundation for satisfied clients who want to spread the word about your business to anyone who will listen. Would you recommend to a friend a restaurant whose food and service was not up to par? Of course not! But if you had eaten one of the most delicious meals imaginable and your server was attentive, you’d be telling everyone you know to eat there as soon as possible.
Give clients what they want so they get excited about sharing their experiences with others. Once you’ve made sure you have quality products and excellent customer service, the next step is to find out what clients want that you may be lacking. When you can deliver on a customer demand, your chances of customer promotion are even greater. For example, listen carefully and take to heart when a customer asks you a question such as, “Do you carry a cleaning kit made specifically for this camera?” or “Where can I buy the conditioner you used on my hair? I love the way it smells!” When customers can get all their needs met while having a great experience, they will want to share that with others.
Seek out a loyal customer with a good story to tell who is eager to share it with his or her network of friends. As happy as many customers may be with your products and how you conduct your business, most of the time, they won’t exactly volunteer to become informal spokespeople. Take the initiative to find a customer you know has a good story to share about his or her experience with your business. Ask the person to share the story with friends and family. If you’ve picked the right person, he or she will be happy to do so.
Look for genuine stories that customers want to share; do not pay for testimonials. Paid testimonials are less meaningful to potential clients than authentic ones. Think about how many times you’ve read customer reviews on sites like Amazon or Yelp that have influenced your decision to buy a certain product or use a certain company. If you knew some of these reviews were paid for instead of written genuinely and voluntarily, it would most likely change your decision. Besides, if you are doing all the right things to satisfy your clients’ needs, you won’t need to pay for customer promotion anyway.

Don’t let your customer base remain an untapped resource. Authentic stories from satisfied and eager customers are more valuable than any paid advertisement. Strive for excellence so your customers will want to share these stories.

How do you get your customers to promote your business? Please share your comments below!