Board of Directors

Home Serve Board of Directors

Lead with Purpose. Serve with Impact.

DSEF’s Board of Directors is a community of industry leaders united by a shared commitment to securing the future of the direct selling channel through expanding understanding, advancing credible research, and strengthening company and distributor performance.

Together, board members provide the vision, stewardship, and support that enable DSEF to grow its impact and create opportunities for academics, students, companies, and entrepreneurs.

Why Serve?

As a DSEF board member, you’ll have an opportunity to:

  • Shape the strategic direction and long-term vision of DSEF.
  • Champion research and educational initiatives that analyze and expand understanding of the direct selling channel.
  • Collaborate with fellow leaders who are committed to advancing ethical business practices.
  • Advocate for DSEF’s mission by growing philanthropic support.
  • Leverage your expertise, experience, and network to create lasting impact for the industry and the communities it serves.

Interested in serving on the Board of Directors?

Contact DSEF Executive Director Gary Huggins to learn more about board service and leadership opportunities.

DSEF Board of Directors

Rod Anderson

Rod Anderson, Director

Senior Director, Global Communications Nu Skin Enterprises

Marc Ashley

Marc Ashley, Director

President & Chief Operating Officer Market America

Helen Brown

Helen Brown, Director

Academic Outreach Manager CUTCO/Vector Marketing Corporation

Trey Campbell

Trey Campbell

Vice President of Communications & Government Relations
Southwestern Advantage

Robert Cavitt

*Robert Cavitt, Director

Chief Executive Officer
Jenkon Software

Kim Drabik

Kim Drabik, Director

Vice President, Corporate Affairs Plexus Worldwide Inc.

Linda Ferrell

*Dr. Linda Ferrell, Director

Globe Life Professor of Marketing Auburn University

Landen Fredrick

Landen Fredrick

President & CEO
Mannatech, Inc.

Kevin Guest

*Kevin Guest, Chairman

Executive Chairman of the Board USANA Health Sciences, Inc.

Deborah Heisz

Deborah Heisz, Director

Chief Executive Officer
Rexair, LLC

Calvin Jolley

Calvin Jolley, Director

Vice President, Corporate Communications
4Life

Liza Maldonado

Liza Maldonado

Head of Field/Sales
The Avon Company

Jessica Marquez

Jessica Marquez

Chief Legal Officer
Hy Cite Enterprises

David R Merriman

*David R. Merriman, Treasurer 

Executive Vice President
ACN, Inc.

Ryan Reigle

Ryan Reigle, Director

Chairman & Chief Executive Officer Regal Ware, Inc.

Ben Riley

Ben Riley, Director

President
Young Living

Andrew Schmidt

*Andrew Schmidt, Vice Chairman

Regional President – West Markets Amway

Allyson Sellers

*Allyson Sellers, Director

Vice President, North American Sales
Mary Kay, Inc.

Connie Tang

Connie Tang, Director

Founder
Gritty Executive Consulting

Jorge Tiznado

Jorge Tiznado

Head of Operations, USA Omnilife USA

Dave Grimaldi

*David F. Grimaldi

Chief Executive Officer Direct Selling Association

Gary Huggins

*Gary Huggins, Executive Director

Michael Signorelli

Michael Signorelli 

Partner
Venable LLP

(*) — Members of Executive Committee
DSEF Academic Engagement

Complete a brief survey to help us identify academic or university connections companywide.

This survey will help us learn more about:

  • The various partnerships each department has with a professor, college or university.
  • The existing connections that our employees may have with a university.
  • How our team can better support or align with these relationships.

Please provide us with the following contact information:

Do you or your department have an ongoing professional partnership or personal relationship with a university, college professor, program or department?