Featured Academic research

Direct selling remains a vital component of the US economy, generating substantial retail sales that bolster supply chains, stimulate household spending, and contribute significantly to tax revenues. The channel’s diverse product offerings cater to various consumer needs, reinforcing its role in the nation’s economic landscape.

This study quantifies the full economic impact of direct selling – supply chain, household spending, retail sales, and tax revenue – nationally and in 11 states.

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Academic Research & Case Study Archive

Explore a curated collection of academic research and business case studies examining entrepreneurship, consumer behavior, sales, marketing, economic impact, and other topics relevant to direct selling and the broader business community.

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Academic Research Articles & Reports

Research articles and reports on this website were authored by an academician and meet at least one of the following criteria:

  • Published or accepted for publication in a recognized, peer-reviewed academic journal;
  • Research project reports to advance understanding of the direct selling channel.

Case Studies

Case studies posted on this web site were completed by an academician and meet at least one of the following criteria:

  • Published or accepted for publication in a recognized, peer-reviewed academic journal;
  • Published in a current edition of a textbook used in college-level business courses;
  • Teaching cases for DSEF Fellow classroom usage.

Please note that archived materials remain subject to the copyright and usage restrictions established by their respective authors and publishers. Permission may be required for reproduction or distribution.

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