DSEF is proud to introduce the inaugural issue of the Journal of Direct Selling Research, a platform for advancing knowledge and fostering informed dialogue about the direct selling channel. This issue features groundbreaking studies on the economic impact of direct selling in the US, salesforce engagement trends, including the personal and professional benefits of participation, alongside critical analyses of regulatory updates, consumer protections, and global market opportunities. By addressing channel-specific topics in each issue, the journal aims to separate fact from fiction and drive meaningful insights into this dynamic sector.
