One of the ways DSEF enables and empowers educators is by creating and providing useful classroom content that can easily be added into any curriculum. The Foundation is constantly adding new resources for its Academic Fellows to incorporate into their teaching however they see fit. Below, we’ve made a few of these modules available to give you an idea of the types of content created for the classroom.

Using Analytics to Drive Sales

At Elon University, with the help of the Direct Selling Education Foundation, Dr. Haya Ajjan organized a panel on how analytics may be used to enhance productive sales operations at the business consultant level as well as across sales teams, with particular emphasis on direct selling firms.

Bassam Alqassar
VP, Information Systems & Technology at Princess House

Yemi Mateola
Director, Solution Delivery & Architecture, ACN NA

The Cocoa Exchange: A Case Study on Market Expansion and Sustainability

John Wyckoff, President of the Cocoa Exchange (a Mars, Inc. company), discusses how Mars combined direct selling, fine chocolate and sustainability practices to reach consumers in a globally saturated market.

Compassionate Entrepreneurship Through A Sustainable Business Model

In this video case study, Co-Founder Chelsie Antos discusses Trades of Hope, a fair-trade direct selling company created by two mother-daughter teams to empower women out of poverty through a sustainable business model. Its 7,000 independent sales representatives in U.S., known as “Compassionate Entrepreneurs,” sell products created by 13,000 female artisans in 16 developing nations through dignified partnerships.

Cutting Edge of Quality: Cutco “Knives For Life”

Jim Stitt, President and CEO of Cutco, explains the company’s proud tradition of partnering with universities to teach students the fundamentals of Business and Sales.