At Elon University, with the help of the Direct Selling Education Foundation, Dr. Haya Ajjan organized a panel on how analytics may be used to enhance productive sales operations at the business consultant level as well as across sales teams, with particular emphasis on direct selling firms.
VP, Information Systems & Technology at Princess House
Director, Solution Delivery & Architecture, ACN NA
John Wyckoff, President of the Cocoa Exchange (a Mars, Inc. company), discusses how Mars combined direct selling, fine chocolate and sustainability practices to reach consumers in a globally saturated market.
In this video case study, Co-Founder Chelsie Antos discusses Trades of Hope, a fair-trade direct selling company created by two mother-daughter teams to empower women out of poverty through a sustainable business model. Its 7,000 independent sales representatives in U.S., known as “Compassionate Entrepreneurs,” sell products created by 13,000 female artisans in 16 developing nations through dignified partnerships.
Jim Stitt, President and CEO of Cutco, explains the company’s proud tradition of partnering with universities to teach students the fundamentals of Business and Sales.
The Direct Selling Entrepreneur Curricula initiative offers colleges, business development organizations, and other educational partners a set of free materials that can be delivered in flexible curricula formats or embedded into for-credit courses, providing entrepreneurship education and resources in collaboration with national leaders in the direct selling industry. We have developed three curricula formats that can fit a variety of venues and audiences.