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Professional and Personal Benefits of a Direct Selling Experience researchs the impact of a direct selling experience on 14 business and professional skills as well as on 13 personal life skills. A substantial majority of the current direct sellers surveyed, more than three-fourths, agreed that they benefited from their direct selling experience in terms of improved business and professional skills, and that skills gleaned from a direct selling experience transferred to their personal lives. Moreover, there were significant and positive relationships between self-perceived skill levels and self-perceptions of direct selling success and performance in a non-direct selling job.

Empowering Women Entrepreneurs in South Africa

Empowering Women Entrepreneurs in South Africa: The Role of Information Communication Technology in the Direct Selling Marketplace reveals how women have used direct selling as a vehicle not only for self-transformation and empowerment, but also for the betterment of their families and communities. Now, coupled with the capabilities of technology, the direct selling industry holds tremendous promise as a potential solution for poverty and gender inequality, particularly within South Africa, where strong technology infrastructure already exists and where a significant percentage of women currently participate in the informal business sector.

Empowering Women Entrepreneurs in South Africa

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DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.

DSEF warmly welcomes our newest Fellows:





Dr. Can “John” Uslay
Associate Professor of Marketing
Director of Special Projects
Co-Director for the

Category: News
Comments: 0

DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.

DSEF warmly welcomes our newest Fellows:

Dr. Honghui Deng
Associate Professor of Business Administration
University of Nevada

Dr. Nawar N. Chaker
Assistant Professor

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