At the DSA Annual Meeting in June, nearly 300 executives and suppliers played their cards right and joined the Foundation for its first Casino Night Fundraiser. Attendees enjoyed black jack, craps, roulette, music, food, drinks and fun, raising more than
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On March 13, more than 150 students gathered at Elon University for the “Using Data Analytics to Drive Sales” panel discussion hosted by the Center for Organizational Analytics and Direct Selling Education Foundation. The panel featured Bassam Alqassar, Vice President of Information
From left, Jeff Dahl (31 Gifts), Tami Merica (Nerium Intl), Roger Morgan (pawTree)
The direct selling business model is predicated on creating value with its customers to build distributor networks. How our business model creates value through relationships and impacts business
The advancement of digital technologies, mobile devices, and social media has led to significant changes in the way consumers shop. “Once considered a newest trend, omni-channel retailing is now the standard, but direct selling is rarely discussed as a channel
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.
DSEF warmly welcomes our newest Fellows:
Dr. Can “John” Uslay
Associate Professor of Marketing
Director of Special Projects
Co-Director for the
DSEF, in partnership with the U.S. Association for Small Business and Entrepreneurship's (USASBE's) Minority and Women Entrepreneurship Special Interest Group (SIG), sponsored a paper competition on the direct selling channel of distribution and micro-entrepreneurship opportunity.
One of DSEF’s key priorities is to fund and
To me, there is nothing quite so great as leaving class on a high because students really seemed to engage with the class topic. I had such a euphoric feeling after leaving my Marketing Management class in the Master of
Nearly a quarter of all Americans earned money from part-time “gigs” over the past year, reports CNN Money. Millennials are more likely to have a side hustle than any other age group, and universities, seeing a decline in corporate opportunities