DSEF, in partnership with the U.S. Association for Small Business and Entrepreneurship (USASBE), held a Best Paper competition at the USASBE Annual Conference, January 3-7.
DSEF funds research and case studies to advance understanding of the direct selling channel. Eight out of the 12 authors
At the Direct Selling Association's Annual Meeting in June, newly-inducted Circle of Honor award recipients, Drs. Greg Marshall, Linda Ferrell, and Vicky Crittenden, shared the main stage for a dialogue on how direct selling can shape the future of the
Today’s consumers do not want to be sold to: they want to be engaged, educated and even entertained.
In a workshop on how third-party voices can enhance trust and transparency among consumers, Dr. Greg Marshall joined Todd Eliason, Publisher and Editor
At the Direct Selling Association's Annual Meeting in June, DSEF Fellows Drs. Victoria Crittenden (Babson College), Caroline Glackin (Fayettesville University), and Sandy Jap (Emory University) presented their latest direct selling insights during a panel discussion led by former DSEF Board Member, Kerry Tassopoulos, Of Counsel—Government Affairs,
Dr. Stefanie Boyer, Professor of Marketing at Bryant University, and an expert in design thinking, led a group of CEOs in an exercise to bring creativity to strategic thinking for the problem-solvers of the direct selling industry at the Direct
At the Direct Selling Association’s Annual Meeting in Austin, Texas, in June, DSEF presented its highest commendation, the 2019 Circle of Honor award, to three longtime academic partners, each with long histories of extraordinary contributions to the work of the
Three Prominent Academics Recipients of the Direct Selling Education Foundation Circle of Honor Award
Dr. Victoria L. Crittenden, Babson College; Dr. Linda Ferrell, Auburn University; and Dr. Greg W. Marshall, Rollins College Recognized for Outstanding Achievement
Washington, DC—June 2019— The 2019 inductees
Direct Selling Education Foundation Awards
New Doctoral Sales Grants
Carissa Harris, University of Nebraska-Lincoln, and Jen Riley, Kennesaw State University Named Grant Recipients
WASHINGTON, DC—May 15, 2019—The Direct Selling Education Foundation (DSEF) is pleased to announce its 2019 Doctoral Sales Grant Program recipients.
Rowan University’s Eric Liguori Appointed to the Direct Selling Education Foundation’s Academic Advisory Council
Nina Krey and Renee Watson Named DSEF Fellows
WASHINGTON, DC—May 2019—The Direct Selling Education Foundation (DSEF) is pleased to announce the appointment of Dr. Eric Liguori, William G.
The Direct Selling Education Foundation is committed to helping today’s students understand the benefits and business principles of direct selling. We do this by equipping professors and other educators with the knowledge and materials they need to provide students with
DSEF recently asked its Fellows to share their experiences using the Foundation's teaching content, research and case studies in the classroom. Here are a few highlights:
“My students have pointedly benefited from DSEF case materials. The Big Data video is highly insightful and
DSEF launched the Fellows Program to support educational and research efforts to foster a deeper understanding of the direct selling channel and its impact. We now have more than 180 Fellows around the world from a wide range of disciplines
