At the Direct Selling Association’s Annual Meeting in June, newly-inducted Circle of Honor award recipients, Drs. Greg Marshall, Linda Ferrell, and Vicky Crittenden, shared the main stage for a dialogue on how direct selling can shape the future of the marketplace.
“The panel discussion was a meaningful way to provide insights in the way business is changing and the way work is changing,” Linda says. “It also addressed some generational challenges that are being faced within the workplace.”
Vicky told the audience that customer satisfaction is key. “We have to keep customers engaged to deepen the relationship with the company since engaged customers are our advocates in the marketplace,” she say. “Part and parcel in that engagement is personalization. When each and every current customer feels a personal connection to our company, our costs will decline and our profits will be boosted.”
Moderating the panel of experts was DSEF Chair and President & CEO of Team National, Angela Loehr Chrysler. “It was a pleasure to moderate an interesting discussion on the future of direct selling,” Angela says. “The panelists shared insightful information from their research about the viability of direct sales today and in the future.”