Ethics Program

Ethical conduct is at the heart of good business decisions and these videos demonstrate this premise to consumers, entrepreneurs, direct selling executives, educators and public policy officials. Abiding by DSA’s Code of Ethics protects both the interest of consumers and sellers.

Here you’ll find a series of informative videos that explain the Direct Selling Association’s Code of Ethics, which is the cornerstone of the direct selling industry’s commitment to ethical business practices and consumer protection.

To learn more about direct selling ethics, please visit Direct

DSA Code of Ethics

Ethics Initiative Videos

What Is Direct Selling?

What is direct selling? Let us show you what an ethical opportunity is all about!

Meet a Direct Seller

Meet a direct seller who is learning to navigate the DSA’s Code of Ethics.

What Is Direct Selling? (en Español)

What is direct selling? (en Español)

Product Buybacks

Learn about the buy-back policy that all DSA member companies adhere to.

Intro to DSA Code

Learn more about what the code is, and why ethical companies comply.

Cooling Off

Learn how the “cooling off period” protects consumers from buyer’s remorse.

Product Claims

Any claims a direct seller makes about a product must be truthful.

Earnings Claims

When recruiting someone into a direct selling opportunity, be honest.

Council of Better Business Bureaus

DSEF is proud to partner with the Council of Better Business Bureaus (CBBB) to spread our mutual message of ethics and trust in the marketplace. CBBB is the network hub for BBBs in the United States and Canada. Like the Better Business Bureau, CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers, instilling consumer confidence and contributing to a trustworthy marketplace for all.

For more information about CBBB, visit or download the free ebook, Working Effectively with the Better Business Bureau.