On March 13, more than 150 students gathered at Elon University for the “Using Data Analytics to Drive Sales” panel discussion hosted by the Center for Organizational Analytics and Direct Selling Education Foundation. The panel featured Bassam Alqassar, Vice President of Information
From left, Jeff Dahl (31 Gifts), Tami Merica (Nerium Intl), Roger Morgan (pawTree)
The direct selling business model is predicated on creating value with its customers to build distributor networks. How our business model creates value through relationships and impacts business
The advancement of digital technologies, mobile devices, and social media has led to significant changes in the way consumers shop. “Once considered a newest trend, omni-channel retailing is now the standard, but direct selling is rarely discussed as a channel
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.
DSEF warmly welcomes our newest Fellows:
Dr. Can “John” Uslay
Associate Professor of Marketing
Director of Special Projects
Co-Director for the
DSEF, in partnership with the U.S. Association for Small Business and Entrepreneurship's (USASBE's) Minority and Women Entrepreneurship Special Interest Group (SIG), sponsored a paper competition on the direct selling channel of distribution and micro-entrepreneurship opportunity.
One of DSEF’s key priorities is to fund and
Direct Selling in the Classroom by Dr. Victoria Crittenden:
To me, there is nothing quite so great as leaving class on a high because students really seemed to engage with the class topic. I had such a euphoric feeling after leaving
Direct Selling as a Business Opportunity in New Economy:
Nearly a quarter of all Americans earned money from part-time “gigs” over the past year, reports CNN Money. Young adults are more likely to have a side hustle than any other age
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship.
DSEF warmly welcomes our newest Fellows:
Dr. Honghui Deng
Associate Professor of Business Administration
University of Nevada
Dr. Nawar N. Chaker
Assistant Professor
DSEF, in partnership with the U.S. Association of Small Business's (USASBE's) Minority and Women Entrepreneurship SIG, is pleased to announce a 2017 Call for Papers. Winners of each of the six categories will receive $1,000 and an opportunity to participate in
DSEF’s academic partnerships serve to inform and educate students – highlighting direct selling as a go-to-market strategy and pathway to entrepreneurship and micro-entrepreneurship. DSEF has partnered with more than 75 professors over the past year, and is making significant process
DSEF recently released its newest video teaching tool, The Direct Selling Business Model: Cutting Out the Middle Man.
The new video was filmed live at the University of Texas at Arlington during DSEF’s Business Ethics Forum Campus Event. Al Bala, President
At the 2017 Global Sales Science Institute (GSSI) Conference held in Mauritius in June, Julian Allendorf (Ph.D. Candidate, Institute of Marketing, University of Muenster, Germany) received the GSSI 2017 Best Doctoral Student Paper Award for his paper on “Direct Selling
