Americans are increasingly seeking and participating in entrepreneurial opportunities. This study highlights a growing interest in flexible options like direct selling, a channel that offers personal service, unique products and community.
This research explores consumer perceptions of the power of social media platforms in banning specific legal business models, and if it is fair to do so. Results of this exploratory study suggest consumers are most concerned that the processes and procedures in any ban are fair rather than the type of business mode (direct selling vs. traditional retailing). This research suggests avenues for public policy determinations and the extent to which social media platforms should be allowed to censor companies and business models at will.
