You’ve probably heard the saying that “what goes around, comes around” – when you and your business consistently do what’s best for your customers and promote good business practices, word will spread that you and your business will always do the right thing.  Doing the right thing builds trust, and trust means more customers and sales. More customers and sales mean a successful business.

Here are even more reasons why doing the right thing builds business:

• Feeding and building your feeling of self-worth – Doing the right thing makes you feel good. That feeling inside shows authentically outside and attracts more people to you and your business.
• It limits making wrong decisions – Like any foundation in life, with a strong foundation you can build anything. So, if you consistently do the right thing, that foundation increases your effectiveness and good decision making.
• It doesn’t only make you mentally stronger, but also physically stronger – With the belief that you can do right, you’ll be able to draw on that momentum and tap your positive energy to get more things done.
• Reduces worry and stress – Doing right helps you focus on making right choices, and if you know you are making right choices, that reduces worry and stress.
• It makes you more understanding and compassionate – The process of doing the right thing will mean making difficult choices at times while also spending more time listening to others, and these experiences enlarge your capacity to be more empathetic and tolerant.
• A brighter future – Doing the right thing will also mean following up the right way, thus increasing business and creating more opportunities for the future.
• You will have better friends and support – Part of being successful in business is building up the people that surround and support you and your business. These people will share your can-do and positive outlook. They will want to be your friends and help you achieve your goals.
• Makes you more positive – Like anything that is nurtured, your capacity to choose the right thing will grow stronger and better. The more you do the right thing, the more positive you will become.

The key to doing the right thing is to focus on transparency, fairness and creating a strong foundation for your brand and reputation. In return, you will be rewarded with personal and business success!

How do you keep focus on doing the right thing? We would love to hear about your experiences in the comments.