All posts tagged direct selling

National Consumer Protection Week Contest 2015 – Friday!

National Consumer Protection Week Contest 2015 – Friday!

It’s National Consumer Protection Week! Direct Selling Association member companies of the direct selling industry have long been consumer protection supporters, which is why we’re excited to promote this important event each year. You can learn more about avoiding fraud and scams in the marketplace on our National Consumer Protection Week 2015 page here. And tell your friends on social media, too, by using the hashtag #NCPW2015.

To help you learn a bit more about how the direct selling industry protects consumers and consultants, we’re having a contest! Visit our site each day this week to enter to win a $50 Visa Gift Card! We’re giving one away each day this week, Monday – Friday, March 2-6, 2015.

To enter, answer the question below. We’ll choose one correct answer at random to win. Good luck!

UPDATE: Congratulations to Carrie, our winner for Friday!

National Consumer Protection Week Contest 2015 – Thursday!

National Consumer Protection Week Contest 2015 – Thursday!

It’s National Consumer Protection Week! Direct Selling Association member companies of the direct selling industry have long been consumer protection supporters, which is why we’re excited to promote this important event each year. You can learn more about avoiding fraud and scams in the marketplace on our National Consumer Protection Week 2015 page here. And tell your friends on social media, too, by using the hashtag #NCPW2015.

To help you learn a bit more about how the direct selling industry protects consumers and consultants, we’re having a contest! Visit our site each day this week to enter to win a $50 Visa Gift Card! We’re giving one away each day this week, Monday – Friday, March 2-6, 2015.

To enter, answer the question below. We’ll choose one correct answer at random to win. Good luck!

UPDATE: Congratulations to Tracy Wolski, our winner for Thursday!

National Consumer Protection Week Contest 2015 – Wednesday!

National Consumer Protection Week Contest 2015 – Wednesday!

It’s National Consumer Protection Week! Direct Selling Association member companies of the direct selling industry have long been consumer protection supporters, which is why we’re excited to promote this important event each year. You can learn more about avoiding fraud and scams in the marketplace on our National Consumer Protection Week 2015 page here. And tell your friends on social media, too, by using the hashtag #NCPW2015.

To help you learn a bit more about how the direct selling industry protects consumers and consultants, we’re having a contest! Visit our site each day this week to enter to win a $50 Visa Gift Card! We’re giving one away each day this week, Monday – Friday, March 2-6, 2015.

To enter, answer the question below. We’ll choose one correct answer at random to win. Good luck!

UPDATE: Congratulations to Wednesday’s winner, Carmen M. Garrett!

National Consumer Protection Week Contest 2015 – Tuesday!

National Consumer Protection Week Contest 2015 – Tuesday!

It’s National Consumer Protection Week! Direct Selling Association member companies of the direct selling industry have long been consumer protection supporters, which is why we’re excited to promote this important event each year. You can learn more about avoiding fraud and scams in the marketplace on our National Consumer Protection Week 2015 page here. And tell your friends on social media, too, by using the hashtag #NCPW2015.

To help you learn a bit more about how the direct selling industry protects consumers and consultants, we’re having a contest! Visit our site each day this week to enter to win a $50 Visa Gift Card! We’re giving one away each day this week, Monday – Friday, March 2-6, 2015.

To enter, answer the question below. We’ll choose one correct answer at random to win. Good luck!

UPDATE : Congratulations to Tuesday’s winner, Jessyca Hovendick!

Four Quick Tips to Stay on Task

Four Quick Tips to Stay on Task
Four Quick Tips to Stay on Task

Four Quick Tips to Stay on TaskDirect sellers need to have a strong sense of self-discipline in order to succeed. When you are answering only to yourself, it is crucial to eliminate distractions and stay on task for both your daily and long-term projects. Here are our four simple suggestions for doing just that.

  • Get involved with activities that help your business. This means everything from professional development workshops held by those in your upline to more informal lunches with colleagues or prospects. Find ways to incorporate your business into things you already enjoy doing. For example, Heather, a direct sales consultant for a company that provides fitness programs and equipment, integrates fitness into her daily life. Aside from working her business, she follows her company’s exercise programs regularly and once a month, invites a few friends over for group workouts.  She leads a small group of friends to try a new workout, then serves healthy snacks and bottles of water afterwards. By doing this, she is able to stay healthy, work her business, and make time to socialize with her friends all at the same time. 
  • Make sure that your business utilizes your strengths and passion. Heather already had an interest in health and fitness, so it made sense for her to choose a wellness company to sign with. She enjoys learning about how to create and maintain a healthy lifestyle, and she is passionate about educating others who struggle with this to do the same. Because she gets so much joy out of helping others achieve their fitness and nutrition goals, it’s easy for her to stay on task. Even when it gets hard to stay the course, her passion for what she does and her ability to do her job well prevent her from getting off track.  
  • Focus on small positive improvements. When there are things you want to improve about your business, it can be overwhelming to figure out where and how to begin. Start small to build momentum. It can be as simple as re-organizing your desk or purging a filing cabinet drawer, but once you get a few small tasks accomplished, you will be motivated to take on bigger, long-term projects. 
  • Make sure the business gets you excited. As with any job, if you don’t enjoy what you do, it will be that much more difficult to succeed. Tap into your interests and passions to get excited about your business. When you can do this, you can get others excited about what you are offering and build lasting professional relationships. 

The longer you work your business with focus and passion, the easier staying on task will become. Involve yourself in business-related activities, make small improvements, and create excitement within yourself about what you’re doing. What would you add to our list? Please sound off in the comments section below!

4 Ways DSA’S Code Of Ethics Protects You And Your Customers

4 Ways DSA’S Code Of Ethics Protects You And Your Customers

4 Ways DSA's Code Of Ethics Protects You And Your Customers

Ethical conduct is at the heart of good business decisions and these videos demonstrate this premise to consumers, entrepreneurs, direct selling executives, educators and public policy officials. Abiding by DSA’s Code of Ethics protects both the interest of consumers and sellers.

To learn more about direct selling ethics, please visit Direct Selling 411.

Ethics Initiative Videos

What Is Direct Selling?

What is direct selling? Let us show you what an ethical opportunity is all about!

What Is Direct Selling? (en Español)

What is direct selling? (en Español)

Intro to DSA Code

Learn more about what the code is, and why ethical companies comply.

Product Claims

Any claims a direct seller makes about a product must be truthful.

Ethics Initiative Videos

Meet a Direct Seller

Meet a direct seller who is learning to navigate the DSA’s Code of Ethics.

Product Buybacks

Learn about the buy-back policy that all DSA member companies adhere to.

Cooling Off

Learn how the “cooling off period” protects consumers from buyer’s remorse.

Earnings Claims

When recruiting someone into a direct selling opportunity, be honest.

Three Tricks to Improve Your Communication

Three Tricks to Improve Your Communication
Three Tricks to Improve Your Communication

Three Tricks to Improve Your CommunicationThe advantages to living in this digital age are nearly endless for your direct sales business. It only takes a few seconds to send an email or text to a customer or colleague. However, face-to-face communication is still an extremely important part of how you interact with others. Emails and text messages are convenient, but they cannot convey tone of voice, emotion, and other non-verbal cues. As you continue to build professional relationships, make it a priority to improve your face-to-face communication skills.

  • Bring a friend or partner for confidence. Meeting a friend, acquaintance, or even a stranger for a sales presentation or opportunity meeting can be intimidating and anxiety-inducing. Don’t be afraid to ask a friend or colleague to tag along for moral support. For example, you are about to do your very first home party hosted by someone you only met one other time. All the guests at this party will be strangers to you, and you don’t feel completely comfortable going it alone. Ask someone in your upline or even a close friend to accompany you. Introduce him or her as your assistant, for instance, and you’ll not only have someone to help build your confidence, but you’ll have someone to help you set up, pass out catalogs, and answer questions if appropriate. Sometimes just the feeling of having a friend in the room can boost your self-esteem and make you appear confident to others.
  • Practice your conversations. This can be done alone in front of a mirror, by recording yourself on your smartphone or tablet, or even by role-playing with a friend. A direct seller named Vanessa always rehearses the introduction of her sales presentation in her bedroom mirror right before she leaves for her parties. In doing so, she pays attention to her facial expressions like making sure she’s smiling, and her tone of voice to make sure it stays warm and light-hearted. Another benefit of doing this is that she will notice before it’s too late if anything about her outfit interferes with her presentation or just doesn’t look and feel right. Find a way of practicing that is comfortable for you, and make a habit of doing it often.
  • Make eye contact naturally without staring. Eye contact is an essential part of face-to-face communication, as it signals to the other person that you are in fact listening and giving your undivided attention. Looking directly into someone’s eyes can be intimidating, however, so use some techniques to avoid staring. Tip: Look directly in between the person’s eyes instead of right into the eye when talking. It won’t be detectable by the other person that you’re not looking into the eye, and you will feel more at ease while giving your attention. As with any skill, you will become more proficient and comfortable with practice and experience.

Possessing strong communication skills will serve you well in any career. When you can appear confident, demonstrate good listening, and use proper eye contact, you can begin to build and maintain the relationships that are so important to your business.

Three Ways to Reach New Customers

Three Ways to Reach New Customers
Three Ways to Reach New Customers
Three Ways to Reach New Customers

Three Ways to Reach New Customers

Growing your business and achieving success requires you to continually increase your customer base. Retaining existing customers and acquiring referrals alone will not translate into long term success. One of your goals should be to introduce more people to the benefits of your product or service. Here are three ways to start finding new customers right away.

  1. Find a new niche and build a market around it. Within your obvious target market, there likely lies a smaller, specialized one that has potential to become the spotlight of your business. Find out what this is, and make it the center of your customer search efforts.  For example, after a few months working for a direct sales company that sells women’s fitness products, one consultant met a pregnant guest at a home party who purchased a starter kit in preparation for shedding her pregnancy weight after the baby arrives (under her doctor’s supervision, of course!). This gave the consultant an idea for how to market some of her products to this very specialized population of potential customers. She chose a select handful of products that were deemed safe for post-partum women to help them ease back into a safe and effective fitness regimen. In order to build a market around this niche, the consultant used word-of-mouth and chose a few places to advertise where expectant and new moms could be easily reached (the fitness club child care room, Mommy & Me classes at the local library, etc.). Concentrating your efforts on a niche market can have long-reaching benefits for your business.
  2. Use events and gamification to engage people. Your social media presence can be a very effective tool with which to engage people and start conversations about your business. Hold contests on your Facebook page that require people to share in some way, from which random winners will be chosen. Amazon Mom, a program from Amazon that allows members to save on baby & children’s products, frequently holds themed photo contests. Members post a photo relating to the theme (one recent theme was May Flowers). They choose a “Top 20” list where each winner’s photo is featured on their page for their hundreds of thousands of followers to see. Get creative with how you engage people, and keep in mind that you don’t need to spend money or give something away to do so.
  3. Do things differently to generate curiosity. Thinking outside of the box will almost always serve you well in this industry, so create a bit of mystery around a new product, perhaps, that will get people interested and talking. One direct sales consultant ends her presentation with a question and answer session. Before she starts, she asks guests to retrieve their cell phones because the questions will be asked via text message. This piques guests’ curiosity, and after the Q & A ends, she instructs them to add her phone number to their contact lists so they can reach her if they have any questions, concerns, or want to reorder. Furthermore, she reminds them that she also now has each of their phone numbers as well to make getting back to them and reaching out much easier. When seeking feedback about the party afterwards, this text message Q & A is what people report as the most memorable and fun part of the presentation. Use your unique qualities and have fun with finding different ways to do things.

Reaching new customers doesn’t always require casting a wider net. Look within your existing base for niche markets, engage people in innovative ways, and think outside the box. In doing so, you move your business forward and come closer to achieving your long-term goals.

What would you add to our list? Please share your ideas below!

 

How to Mentally Prepare for a Successful Business

How to Mentally Prepare for a Successful Business
How to Mentally Prepare for a Successful Business
How to Mentally Prepare for a Successful Business

How to Mentally Prepare for a Successful Business

When tackling any difficult task or project, preparing yourself mentally is crucial to accomplishing your goals. Sufficient mental preparation allows you to stay the course, handle obstacles that arise, maintain motivation, and follow through to the end. In today’s post, we suggest a few ways for you to mentally prepare yourself for a successful direct sales business.

• Establish and project an unshakeable confidence that you’ll achieve your goal. You may not genuinely have this confidence in the beginning, but “fake it ‘til you make it.” Achieving your goal should not be in question; think of it as something that WILL happen no matter what. Projecting this idea onto others will make them want to follow you because we are naturally attracted to those who are successful. For example, a fairly new direct sales consultant, eager to sign her very first recruit, is meeting a prospect to present the opportunity. When the prospect asks about incentives for building a downline, the consultant shares the company’s numbers and states very confidently that she herself plans on reaching the first recruiting level (4 people in her downline) in time to earn a free trip to this year’s national convention. The prospect is impressed with her certainty and therefore becomes confident in the company itself. Apply this same idea to sales presentations and networking events to provide a well-rounded business for yourself that is successful in all areas.

• Get used to being uncomfortable and excel in it. Remaining in your comfort zone and stepping away from every risk will not get you very far as an entrepreneur. Embrace those aspects of your business that cause you a bit of discomfort. Feel uneasy asking for referrals? Do it as often as possible in as many ways as you can think of. Dread the phone calls to follow up with a prospective hostess? Make those calls a strength of yours. After awhile, you’ll come to recognize this discomfort as an opportunity for big success and you’ll excel in trying new things all the time.

• Always keep moving forward and never give up. Accept the fact that there will be setbacks, you will experience frustrations, and you may even consider throwing in the towel. Tough times can truly test your resolve so do not even consider giving up for a second. If you make a mistake, fix it and learn from it. If you lose your motivation, set new goals that reignite your ambition. Use all the resources at your disposal to move your business forward, learn and grow as a professional, and see your goals come to fruition.

• Go all in 100%. Everything you do in your business should be done with every ounce of effort you possess. Whether you want to make this business your full-time job with a full-time income or you want it provide just a little bit of extra wiggle room when you pay your bills each month, put in 100%. If you only go halfway and find that it is not working out the way you want, you’ll never know what your true potential is.

If you are committed to doing all of these, then you are ready to build a successful business and all the ups and downs that come with it. Just as an athlete stretches before a game or a piano player runs scales before a concert, you must put in the preparation required to run your business.
Is there anything else you feel is necessary to mentally prepare for success? Please share in the comments section below!

Leveraging Your Strengths and Advantages

Leveraging Your Strengths and Advantages
Leveraging Your Strengths and Advantages

Leveraging Your Strengths and AdvantagesBecause the direct sales industry is such a people-centered business, it is extremely important that you find your motivation and ambition from within. Tapping into your interests and desires will give you an advantage over your big business counterparts by allowing you to connect with your clients and recruits on a personal level. If you are just starting out in direct sales, looking to reinvigorate a business that has reached a plateau, or seeking to maintain your success, find ways to use your strengths and advantages to achieve your goals.
Choose a product/service…
you can be passionate about and maintain focus. Finding your passion is where it all begins. If you choose something that doesn’t evoke a strong feeling, the chances of success with that product/service are slim. Having been a public school teacher for close to a decade before staying home to raise her children, a prospective direct seller named Robin knows she is passionate about education. She has been researching several popular direct sales companies for which many of her friends are consultants. Robin enjoys attending these parties and shopping the catalogs of these companies, but since her true interests lie in the education field, she decides to sign with a company that specializes in educational books and other materials. Because she is already knowledgeable in this area and cares about providing children with quality literature, Robin can grow a profitable business by focusing on her passion.
in which you can be an expert. Robin chose something in which she has solid expertise, and that can be a great foundation for a business. Even if you have been a direct sales consultant for a long time already, find a product or service within your company to learn as much about as possible. If you become an expert in this item, your sales presentations and opportunity meetings can include an emphasis on it. Prospective customers and recruits will notice how proficient you are on the subject and can feel comfortable looking to you for guidance about it.
in which you have a strong community. Ask yourself: how can this product/service build ties to my community or strengthen existing ones? One of the innovative ways that Robin gets involved in her community is by volunteering to be a guest reader at local elementary schools. She chooses books that align with the curriculum and plans a themed activity to connect to the book. It’s a wonderful way to give back to the community while simultaneously using her strengths to help educate children and gain some exposure for her business. Find ways to build your own community ties with your product/service by using your existing strengths.
Your passion for the product/service that you offer should be the foundation and motivation for all you do in your business. Your expertise will help you take the action needed to achieve your goals, and a strong community will allow you to grow. If you have all three of these, you’ll be unbeatable.
What other ways do you think you can leverage your strengths and advantages? Please share your ideas below!