Leverage DSEF research and resources to tell a positive story of direct selling. DSEF’s 2026 Economic Impact Communications Toolkit, our latest resource for your company and salesforce, features national and all new state data on the economic impact of direct selling.
Independent direct sellers are the primary engine of your company’s success and the powerhouse behind the channel’s economic impact – driving retail sales, bolstering supply chains, and significantly contributing to national and state tax revenues – making direct selling a vital component of the US economy.
These ready-to-use assets make it easy to:
- Empower your salesforce with messaging that builds pride and professionalism.
- Help consumers see the full value of a direct selling experience.
- Inform policymakers and regulators with compelling data and narratives.
- Position your brand as a driver of economic, professional and social development.
- Onboard corporate employees on the power of the channel.
Each toolkit features a set of resources and assets designed to support you in advocating for your brand, your salesforce, and the direct selling channel:
- Advocacy Fact Sheets provide a concise summary of economic impact for communicating with investors, legislators and regulators.
- Infographics provide powerful, clear visual representations of key data points
- E-Newsletter Content offers crisp messaging for corporate communications
- DSEF Academic Fellows Quotes boost your messaging with third-party credibility
- Social Media Graphics engage your salesforce and their customers
- Toolkit Instructional Guide explains how to use each asset
Questions? Reach out to Gary Huggins or Kimberly Harris Bliton.
