Direct Selling: A Global and Social Business Model is authored by seven DSEF Fellows who have devoted their time and scholarship to understanding direct selling as both a go-to-market strategy and a channel of distribution.
The book brings together a wealth of academic research on the economic and social benefits of direct selling, while also providing clarity on key issues related to direct selling as a sustainable business model.
This work can foundationally support Fellows who are conducting research on a wide variety of topics, including sales, women empowerment, business strategy, ethics, distribution models, gig economy, global market entry and more.
Please consider adding this book to your reading list.
The DSEF team would like to extend our deepest gratitude to our authors, who have generously donated their royalties to support the education mission of the Foundation:
- Dr. Sara Cochran, Indiana University
- Dr. Anne Coughlan, Northwestern University
- Dr. Victoria Crittenden, Babson College (Editor)
- Dr. William Crittenden, Northeastern University
- Dr. Linda K. Ferrell, Auburn University
- Dr. O.C. Ferrell, Auburn University
- The late W. Alan Luce, Strategic Choice Partners
- Dr. Robert A. Peterson, The University of Texas