How digitally native entrepreneurs are turning the USD 400 billion wellness direct-selling sector into a new pathway to economic independence.
Read more at entrepreneur.com here.
Dr. Manfred Krafft, Professor of Marketing at the University of Muenster and DSEF Fellow, goes over the various motivations people have for involving themselves in direct selling businesses.
DSEF Fellow Dr. Sandy Jap, The Sarah Beth Brown Endowed Professor of Marketing at Emory University, explains the priorities of direct sellers beyond the desire for independence and flexibility.
