DSEF & CBBB: “Truth in Advertising FAQs: Did You Know…?”

DSEF & CBBB: “Truth in Advertising FAQs: Did You Know…?”

By Marjorie Stephens

The BBB’s Code of Advertising was created to be a helpful guide for advertisers but also is very useful to consumers. It
can help in understanding whether an advertisement is misleading and what stipulations should be met. Should you see or hear an advertisement that you might question, please bring it to a local BBB’s attention so we can check into it further. Here are some questions below to test your knowledge of advertising Do’s and Don’ts:

If an advertised product is marked as “free”, is it or isn’t it acceptable to use an asterisk(*) to refer to conditions in the fine print below that must be met, to receive the “free” product? According to the BBB Code, an “advertiser must disclose this condition clearly and conspicuously together with the “free” offer (not by placing an asterisk or symbol next to “free” and referring to the condition(s) in a footnote”.
True or false? When ordering products online, do sellers need to include the cost of postage, tax, shipping and handling, installation, and other fees? “Whenever a price is mentioned in advertising, any extra charges should also be disclosed in immediate conjunction with the price, (e.g. delivery, installation, assembly, excise tax, postage and handling).”
Is it an advertising offense to place an ad in the paper, where a computer or other product is marked way down and to not have the product available? If the product is intentionally unavailable by the seller, is it a good business practice to promote another more expensive product? Obviously, there are certain, very popular products that are impossible to keep on the shelves, and it is next to impossible to keep up with the demand. However, a business may promote a product because they know it is a draw for consumers and not have it in stock, with the intention of up selling a different product. Since the consumer is already in the store, time is of essence and rather than taking the time to look for this product at another store at the marked down price, a consumer may opt to just buy the higher-priced product. This tactic is known as “bait and switch” and is a big no-no.
“An advertiser should have on hand a sufficient quantity of advertised merchandise to meet reasonably anticipated demands, unless the ad discloses the number of items available or state ‘while supplies last.’ If items are available only at certain branches, their specific locations should be disclosed. The use of ‘rain checks’ is no justification for inadequate estimates of reasonably anticipated demand.”
If “easy credit” is offered at a used car business for those, who have bad credit or no credit, is it acceptable to charge higher interest fees? No, it is not acceptable to charge higher fees. The fee schedule and down payment should be the same as for someone with good credit. Phrasing such as “no credit rejected” should be avoided, unless absolutely true. There are definitely consumers, who cannot and will not honor a credit agreement, no matter how good their intentions.
If a warranty is offered on a product or service, must a business disclose the terms of the offer in writing? “When the term ‘warranty’ (or ‘guarantee’) is used in product advertising, the following disclosure should be made clearly and prominently: a statement that the complete details of the warranty can be seen at the advertiser’s store prior to sale or in the case of mail or telephone order sales are available free on written request.”
Is it okay for a company to say, “We’re the best!” or “Our product is the best!” in their advertising? Claims of superiority should be objective, measurable against an accepted, industry standard or “performance values of a product or service”. Substantiation should be provided for the claim and should disclose negative as well as positive details. Subjective claims, personal opinions, etc. should be avoided.
What credentials are required for a person to endorse a product or service in an ad? Can anyone do it? It is recommended that an endorsement is genuine and is quoted in its entirety so misleading information is not given. An endorser should be qualified in a certain area of expertise. For instance, it doesn’t make sense for a world champion boxer to give an expert medical opinion on a new medication, just released for use by the FDA.
An ad for a new diet product says that you can lose hundreds of pounds and that it is doctor recommended. Does this meet the BBB’s Advertising Code? Ad claims with results such as this should be “based on recent and competent scientific, engineering or other objective data”.
A retailer has been selling laptop notebooks like crazy and decides to increase the “sale” price of it in an ad? Is this an acceptable practice? “Sale may only be used in advertising, if there is a significant reduction from the advertiser’s usual and customary price of the merchandise offered and the sale is for a limited period of time. If the sale exceeds thirty days, advertisers should be prepared to substantiate that the offering is indeed a valid reduction and has not become their regular price.”
If a car dealer sells a car “As Is”, is he or she responsible for telling the consumer about any problems with the car? The car dealer does not have to disclose any problems with the car. It is up to the consumer to have the car physically inspected by a reputable car mechanic, prior to agreeing to purchase the vehicle. Should any problems arise, once the vehicle is purchased, it is the consumer’s responsibility to have them fixed.

For further questions regarding the BBB Code of Advertising, visit us online atwww.bbb.org/us/code-of-advertising. For any concerns with advertisements that you may see on the internet, TV, billboard or hear on the radio, please contact your localBetter Business Bureau.

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How to Compete Effectively

How to Compete Effectively

Handling your competition as a small business owner can sometimes seem like an uphill battle. It is important to educate yourself in regards to who your competition is, what they are offering, and what their strengths and weaknesses are. You cannot control how your competitors run their businesses, but you can control how you run yours, and having a full understanding of your competitive landscape can help. The following is a list of strategies to use in your quest to compete effectively in your industry.

Help clients see you as a friend. If clients see you as a friend instead of just a business, they are more likely to be loyal to you. In order to do this, put their needs ahead of your own. If a customer is looking for something that you are unable to offer, be honest about it and even go so far as to recommend where they might find it. Clients will appreciate your honesty and that you didn’t waste their time trying to talk them into something they probably don’t need. Because you have demonstrated that you are sincere in your desire to satisfy their needs, they will likely come to trust your professional opinion and will return to your business again and again.
Use social media for word of mouth. The potential for exposure via social media makes it an extremely valuable tool of which you should be taking advantage. Creating a social media presence will cost little to no money, but it does require an investment of time. It isn’t necessary to tackle everything at once, however. Try your hand at social networking sites like Facebook or Pinterest, start a blog, comment on others’ blogs, create a YouTube channel, or reinvent your website. Decide which avenue will most effectively spread the word about your business and focus on that. Social media is this generation’s word of mouth, so be sure you are taking full advantage of its benefits.
Create partnerships. Creating partnerships with other business owners means less competition for you. For example, a local cupcake shop is having a hard time competing with the new frozen yogurt bar that has just opened up down the street. Health conscious shoppers are now shunning the high-calorie cupcakes for a refreshing treat that is easier on the waistline. The owner of the cupcake shop forges a partnership with the yogurt bar to bring in some fresh baked cupcakes in healthier varieties (gluten-free, low-fat, etc.) to create a yogurt sundae section. The cupcake shop gets a percentage of the sales, the yogurt shop is reaching a wider customer base, and they both get to cross-promote each other’s goods. Seek out other businesses who have similar interests and you can cut down on your competition.
Implement incentives for referrals. Referrals are often the lifeblood of small business. Consider offering your customers unique incentives to motivate them to give you more referrals. This can be anything from a tiered reward system to a one-time discount or VIP customer membership. Show your appreciation for their referrals in a way that will make them want to bring you more. Also, by creating incentives, you avoid the often uncomfortable method of flat-out asking your customers for referrals. You can introduce the program and incorporate the “asking part” into your presentation.

Staying ahead of the competition is a necessary part of small business ownership. How do you compete effectively? Please share your ideas below!

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Making a Road Map to Your Goals

Making a Road Map to Your Goals

Goal setting is a crucial part of realizing your personal and professional dreams. However, it isn’t enough to create these goals mentally; you must write them down. The act of writing down your goals gets the process off to a head start and gives your brain its own set of instructions. The more specific your goal is and the more details you provide, the more successful you will be at achieving it.

Here are some suggestions for mapping out your path to achieving your goals.

Give yourself time each week to clarify your goals. It isn’t enough to just write down your goals and bury the list away. Frequent review and adjustment of your goals should be considered a requirement of achieving the goals themselves. Spend an average of 10-12 minutes a day revisiting your goal list and making necessary adjustments to it. For example, say your list of goals includes revamping your website, seeking out more referrals, and creating a new marketing plan. By revisiting this list each week, you can assess your progress. You may realize that you have spent most of your time on your marketing plan, but have completely neglected the other goals. This time each week can also be spent adding specifics to each goal, like due dates and relevant numbers.
Spend enough time on weekly goals. If you set goals that you want to be met by the end of the week, you should be spending at least 50% of your time doing what it takes to achieve them by Friday. So if you put in an 8-hour workday, then an average of four hours per day should be set aside for weekly goals. Keep this in mind when setting your goals for the week. Will you be able to invest that much time? What do you have going on this week that might prevent you from accomplishing your goals? Set your goals high, but be realistic about what is required of you to meet a weekly objective. Always set yourself up for success.
Build relationships with people who can help you achieve. Win/win relationships are those that benefit each person. For example, as the owner of a hair salon, you may form a relationship with the boutique owner down the street. During prom season, you could cross-promote services and exchange referrals. A relationship like this provides benefits for both parties and helps to achieve sales and marketing goals. Make win/win relationship building a priority when you create your road map.
Embrace the good and drop the bad. We all make New Year’s resolutions, but many of us fail to stick with them throughout the year because we don’t commit to making those resolutions a regular part of our lives. When setting your long-term goals, focus on forming 3 good habits and breaking 3 bad habits a year. You may decide that you want your customer service follow-up to become habitual, rather than sporadic and on an as-needed basis. You may have sabotaged your past efforts because you tend to procrastinate, so commit to dropping that bad habit as well. When making your goal list, consider what you will do to make a desired behavior habitual and an undesired one a thing of the past.

Developing a road map to your goals provides you with a clear path and increases your chance of success. How do you map out your goals? Please share your ideas in the comments below!

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Achieve What You Want

Achieve What You Want

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” This quote by the founder of Mary Kay Inc. and one of the most successful female entrepreneurs of all time, Mary Kay Ash, speaks volumes about the importance of mindset in business.

Everyone has weaknesses, but if you believe in your ability to overcome them, you will be able to achieve what you want and realize the potential of your business. Here are some suggestions for helping you succeed.

Visualize accomplishment. The power of the mind is often underestimated. While you’re lying in bed at night waiting to fall asleep, picture yourself carrying out a task and achieving the desired result. If it’s an important sales call or networking, have both sides of the ideal conversation in your mind. Regardless of the job at hand, visualizing yourself doing it successfully prepares your mind for success and builds the confidence you need to achieve it. Doing this repeatedly maximizes its effect, so continue doing it when you are in the waiting room at the doctor’s office, en route to work, or any other situation where you have a little downtime.
Practice! Actors don’t perform a play on stage for an audience on the first day they receive their roles and their scripts. They rehearse for weeks or months and work out any kinks in the production that prevent it from running as smoothly as possible. The same principle should apply to your business. Go beyond visualizing and rehearse that important sales call or networking. The more prepared you are, the more polished you will be, and the more competent you will appear to the other party. No one wants to do business with a person who doesn’t seem sure of themselves. Put in the time to practice your “role” to give yourself the best chance of success.
Implement a plan to overcome interruptions and offer ready solutions. Now that you have visualized success and have rehearsed your part, develop a plan of action for when things don’t go as planned because they rarely do. How will you respond to a customer’s doubt in your product? What will you say if someone has heard something negative about your company? If you have a plan in place to field objections and rejection, you will be less likely to have to think on your feet and risk saying something detrimental or giving the wrong impression. It’s impossible to be prepared for every possible scenario, but use your own expertise and outside resources to anticipate common objections and negative responses.
Assess results and make adjustments. Once you have completed the task, reflect upon how it went. Did you achieve the results you were hoping for? If the answer is yes, then pinpoint what you did right and how that helped you achieve. If the answer is no, identify where it went wrong and develop a solution to the problem. Use your results, both positive and negative, to make adjustments where necessary and continually increase your chance of success in achieving what you want.

By putting yourself in the right mindset and using your own expertise as well as outside resources, you are giving yourself the best possible chance of success. What else do you think should be added to this list? Please add your ideas to the comments section below!

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Why Are Customers Attracted to You?

Why Are Customers Attracted to You?

It’s no secret that consumers have many choices when it comes to where they purchase a product or service. In most cases, the same product can be found at a local retail store, a big box chain, and at several online marketplaces. With all this competition, it’s important for small business owners to recognize and appeal to customers’ attraction to your particular business. Giving them a reason to choose you is not as difficult as you may think. Read on to find out why you possess an edge over your competitors.

They trust you. You consistently provide an exceptional customer service experience. You’re attentive, pleasant, knowledgeable of your products’ features and benefits, and you’re always willing to go the extra mile. Not only that, but because customers are always dealing with you, a relationship can grow. Wouldn’t you rather shop with someone who knows you by name, asks about your family, is familiar with your product needs, and can even anticipate them? Most people are even willing to pay a bit more to have a shopping experience like this; if they know they aren’t being “sold to,” they will want to return as loyal customers because they trust that you have their best interests in mind.
They have a need for your product/service. This is where it becomes imperative that you know how to demonstrate to your customers why they need your product. Perhaps it offers little known but substantial health benefits, provides a solution to an everyday problem, or just makes life a little bit easier. Knowing how to educate potential customers is a major asset to your business because you will be able to attract new people all the time. Become an expert in what you’re selling and share your enthusiasm about the product with others.
It’s a great value. Value isn’t always about the price. Value is about the overall package. As stated above, customers are usually willing to pay a little more for certain things, and a product’s value will determine how much more that is. For example, your window treatments, although competitively priced, may not be the cheapest available. What you can offer, however, is a guarantee that the work isn’t completed until the customer is satisfied with the result. You also offer free lifetime consultations on any room in the house after the purchase of just one other window treatment. A service like that can tip the scales in your favor when a customer is deciding who to shop with. Find ways to increase the value of your products and services, and your customers will be more attracted to your business than some of your lower-priced competitors.
You help them through the buying process. Making the choice to buy something can be stressful for many people. All the choices of where to go and what to buy can be overwhelming to say the least. Do everything possible to help your customers make their way through the process from start to finish. Yes, there is a chance that they decide not to buy from you in the end; however, your personalized service will make a positive impression that likely bring that customer back to you in the future and even recommend you to others. Remember to listen, be patient, and offer your expert advice through every step of the process.

Why do you think customers are attracted to you? Please add your ideas to our list in the comments section below!

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DSEF & CBBB: 7 Tips for Optimizing Your Professional Profile Blog

DSEF & CBBB: 7 Tips for Optimizing Your Professional Profile Blog

By Lindsey Max

Mashable lists 7 tips for ensuring you have the best online professional profile:

1) Keep it up to date: Post as often as you can with any new changes, statements, or recommendations. Try getting a new recommendation once a month; or, if you receive multiple recommendations at once, spread them out in your postings.

2) Refresh your keywords and specialties: Find popular terms from job search websites that describe specifically what you do and integrate them into your profile. Be careful not to overuse these keywords, however, and be sure to include them in a natural way.

3) Be Everywhere: Create multiple online profiles, making sure your message is consistent throughout all of them. Participate in online discussions, post recommendations, and comment on blogs to get yourself out there!

4) Get the recognition you deserve: Don’t be modest! If you have received any awards or have had special accomplishments, SHARE THEM!

5) Diversity your professional and peer recommendations: Having recommendations from more than one group will add to your credibility. Don’t have all your recommendations come from your coworkers at your previous job, for example.

6) Request personal and professional recommendations: Ask for specific recommendations, but always remember to say thank you. It is very important to show your appreciation, and little things like a thank you note or a $5 Starbucks card may help more than you think.

7) Get involved in groups on LinkedIn and other job forums: Look for LinkedIn groups and job forums that relate to your specific career goals and get involved. Such groups and forums can be great ways to network with company executives and recruiters.

To read the full article, visit http://mashable.com/2012/07/17/optimize-online-professional-profile.

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

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As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visitwww.bbb.org/us for more information.

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Using Instagram for Your Small Business

Using Instagram for Your Small Business

Instagram is a photo-sharing tool that has recently exploded onto the social media scene. A free app that can be found on both the Apple and Android mobile platforms, it provides users with a novel way to connect with a whole new group of people.

According to Instagram’s website, “It’s a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”

If you regularly take pictures on your phone and share them with others, you should consider using Instagram as a networking and marketing tool.

How you can benefit from Instagram:

Capture moments from your business events. Photos of conferences, openings and special celebrations can be filtered to capture the tone or mood of an image. These can then easily be sent right to a tab or album on your business Facebook page. Clients and contacts who visit the page will be able to get a feel for what kind of energy existed at these events and may be motivated to learn more about your business. And once you share photos from Instagram to Facebook, it’s easier to access and use these photos in other places, like Pinterest and your website, as well.
Make your business feel more real by taking and sharing photos from around the office, your production process, etc. Before someone signs on to work with you, they can get a glimpse of what it might be like to actually work in your business. What does a typical day look and feel like? These images can share many valuable details about the day to day of your business environment.
Share photos as subtle business messages. Your business can take pictures of happy customers for instant testimonials, parties, fundraisers, and training events to share with customers, contacts and team members. Share photos of people having fun with your products, too. By using appropriate tags, users will be able to find them easily. Remember that Instagram is a social network, so you should share these images as well as images that are personally important to you.
Connect with a new group of people. Use Instagram to browse other photos that appeal to your personal and professional interests. By following users who share such images, you can connect with a wider range of people who may become part of your broader business network. Remember to give as much as you get by taking the time to like and comment on images that appeal to you.
Engage with customers regularly by inviting them to share photos of themselves using your products on your Facebook wall. Encourage users to comment on photos and even hold a contest where people vote on their favorite every month. Instagram can be a tool that helps you keep an ongoing conversation about your products and business.

Maintaining a social media presence can be overwhelming if you try to participate in too many. Don’t rush to use Instagram if you don’t feel you have the time to invest in it right now. It’s a great tool for those who already enjoy taking and sharing pictures. Now you can use that passion to benefit your business.

Are you already using Instagram in your business? How have you benefitted from it? Please share your ideas in the comments section below!

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Four Ways to Improve Your Chance of Success

Four Ways to Improve Your Chance of Success

When you start a business, you no doubt take measures well in advance to maximize your chance of success. You write up a business plan, choose a location, and procure financing. Even with lots of research and preparation, it can be difficult to predict how well your business will perform.

Here are some tips on improving your chance of success.

Master your networking skills. Put simply, networking consists of building mutually beneficial working relationships. Effective networking will work wonders for your business in a variety of ways. You will be able to reach a wider customer base, exchange ideas with fellow small business owners, get advice from successful entrepreneurs, and even create professional partnerships. Start by contacting your local chamber of commerce, attending industry conventions, establishing your internet presence, and by getting involved in the community (volunteering, hosting events). You should consider networking to be a mandatory responsibility to the growth of your business.
Tune out negativity. Sometimes it is difficult to avoid hearing negative talk from others. Perhaps those around you doubt your abilities, maybe they’re trying to prepare you for failure, or it could be that they simply don’t understand your desire to be your own boss. The good news is that none of this matters. As long as you believe in yourself, you can succeed. Learn to tune out the negativity that others put out by creating positive self-talk, developing a mantra, and reminding yourself of your own strengths and accomplishments. Seek out others who share your goals and views and who will add to your self-confidence, not diminish it.
Keep taking risks. You’ve already taken the biggest risk of all by starting your business. You will be faced with a great number of decisions that carry some level of risk throughout your career as a business owner. Don’t be afraid to take risks just because there is a chance of failure or a setback. For example, a veteran small business owner decides he wants to broaden his exposure and market himself as an expert in his field. To begin, he has booked some local speaking engagements at vocational schools and community colleges. It’s risky for him to take time away from his business to try public speaking, something completely new. However, the potential for him to market himself as a brand can have positive impact on the business. The risk is definitely worth it. As long as you make educated decisions about your business and have backup plans in place in case of unforeseen events, risk-taking can lead to great success.
Hire wisely. No one is good at everything. You may be brilliant at interacting with others and face-to-face selling, but horrible with organization and accounting-type tasks. This is where it becomes extremely important to hire people who can make up for those weaknesses. If you don’t have a head for numbers, look to bring on board someone who is. You wouldn’t attempt to build a tree house if you didn’t know a hammer from a hatchet, so don’t do it with your business. Identify your weaknesses, and hire people who are good at those things so your business prospers.

Owning a business does require some trial and error, but if you are prepared with the important things and follow the above suggestions, your chances of success are greatly improved.

What else do you think should be added to this list? Please leave your ideas in the comments section below!

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How to Wow Your Customers

How to Wow Your Customers

You’ve most likely had memorable customer service experiences, both good and bad. How did your impressions of those businesses influence your decision to return?

A customer’s experience has virtually everything to do with whether or not he or she returns to your business. By providing exceptional customer service complete with the “wow” factor, you can be confident that you are creating a loyal clientele who will help you grow your business.

Here are some suggestions for how to wow your customers by going the extra mile.

Provide rush orders. This service can be especially helpful when a customer is seeking a last-minute gift or needs something in time for a business trip or vacation. If you are able, it’s a good idea to offer this service free of charge or for a discounted rate. Doing so demonstrates that your customer’s need comes first, and that person will certainly not hesitate to patronize your business again and recommend you to others.
Make special deliveries. You can do this to save a customer the shipping cost or even just to provide an extra convenience. Not many businesses make “house calls” anymore, so offering this service will definitely impress your customers. You could even promote this service when people are especially busy, like around the winter holidays or during prom/graduation/wedding season. Your competitors are probably not making door-to-door deliveries, so this will also give you a leg up on them.
Give small thank-you gifts. The best way to do this is to personalize the gifts you provide. For example, you might have a customer who regularly makes purchases from your line of all-natural moisturizers. She has recently announced she is expecting another baby, so the next time she comes in for her moisturizer, consider giving her a sample-sized bottle of your chemical-free baby shampoo. You’ll be thanking her for her loyalty and showing that she is more than just a sale because you’ve been paying attention to not only what she buys, but what is happening in her life, and how you can fill a need. She’s unlikely to forget you exceptional service.
Offer special discounts for special dates. Perhaps you take 10% off an order on a customer’s birthday, or give a voucher for a free dessert on a wedding anniversary. Again, it pays to get creative about how you can implement this service. You’ll be giving your customers an incentive to do business with you, and they’ll appreciate your desire to recognize their special day.
Get involved in their passions. If you can find a way to relate to what your customers are passionate about, you will be giving them a great reason to give you repeat business. For example, one of your customers has mentioned that he is putting together a fundraiser to get a local park renovated because he really wants his children to have a safe place to play. As a local business owner, you could donate a gift basket as a giveaway or even provide a service for the event such as free program printing. Your customers will always remember that you have something important to them in common, and will be impressed by your commitment to their interests.

How do you provide outstanding customer service? Please share your ideas below!

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DSEF & CBBB: Study Finds Cut-Price Merchants Less Reliable; Reflected in BBB Ratings

DSEF & CBBB: Study Finds Cut-Price Merchants Less Reliable; Reflected in BBB Ratings

By Holly Doering

Remember that scene in “Guys and Dolls” where the band girl’s grandfather gets a screaming deal on a street watch? And then it turns out to be fake? Well, online merchants who use dollar signs and advertise low prices in search engine results may be the equivalent of that street vendor. Loud voice, low price, but if it breaks, you’re on your own.

Researchers in a recent University of Iowa study performed 243 internet searches on Google, Yahoo and Microsoft for digital cameras made by major manufacturers and sold online. They looked at how search engine results on the first few pages correlated to merchants’ BBB business reviews.

The study found that merchants who used dollar signs in their Google results earned markedly lower grades from the BBB. In addition, many of the merchants who appeared only in the paid results received low marks from the BBB. Iowa’s Professor Gautam Pant stresses that this doesn’t mean all retailers in the paid results are less reliable. But it does mean that merchants who can’t compete on reliability can get more visibility by paying for results.

Pant also found a correlation between lower price and lower reliability. “Merchants who can’t compete on service attract customers using the lure of a good deal,” he says.

Remember, reliability is an important consideration when making a major purchase. You can always Start With Trust by checking the company’s track record at www.bbb.org. Selecting a purchase on price alone can lead to trouble.

The study “Can visible cues in search results indicate vendors’ reliability?” was published recently in the journal Decision Support Systems.

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

All posts tagged home-based business

DSEF & CBBB: “Truth in Advertising FAQs: Did You Know…?”

DSEF & CBBB: “Truth in Advertising FAQs: Did You Know…?”

How to Compete Effectively

How to Compete Effectively

Achieve What You Want

Achieve What You Want

Four Ways to Improve Your Chance of Success

Four Ways to Improve Your Chance of Success

DSEF & CBBB: Study Finds Cut-Price Merchants Less Reliable; Reflected in BBB Ratings

DSEF & CBBB: Study Finds Cut-Price Merchants Less Reliable; Reflected in BBB Ratings

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