The Avon Company can make strong claims to being unique—in several respects—among American companies: (1) the establishment of the selling method preceded the development of  the product; (2) Avon has always stressed the quality of the cosmetics, toiletries, and fragrances it sells at moderate prices, though traditionally “quality” in such items means high prices; (3) the company has built its reputation upon close and continuing salesperson-customer relationships (lack of such continuing contact is a frequent complaint in door-to-door selling situations); (4) though no technical or scientific expertise is required to sell the company’s products, Avon makes a substantial and ongoing effort to assist its salespersons merchandising abilities; and (5) the Avon return-and-refund guarantee is absolutely un conditional.

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