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Sex-Role Self-Concept and Direct Sales Success in Minority Saleswomen

HomeResearch & Case Study ArchivesArticlesSex-Role Self-Concept and Direct Sales Success in Minority Saleswomen

Sex-Role Self-Concept and Direct Sales Success in Minority Saleswomen

Authors: Harold B. Teer, Jerome J. Tobacyk, Lyndon E. Dawson, Jr.
Year Published: 1993
Topics: Direct Sales, Salesforce

Relationships between sex-role self-concept and sales performance were investigated in a sample of majority Black female direct saleswomen.

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