(MIAMI—June 3, 2011) – When hundreds of company executives gather in Miami for the 2011 annual convention of the Direct Selling Association, they will do more than take in the Florida sunshine and discuss their direct selling businesses. On June 5th, from 8:00 a.m. to 12:00 p.m., CEOs and executives from notable companies such as Mary Kay, The Pampered Chef, Avon and more will roll up their sleeves and work by side with the teens and tweens of the Greater Miami-Dade YWCA to help them make their facility a more inviting environment for Miami’s young people.
The event is sponsored by the Direct Selling Education Foundation (DSEF), whose community service programs continue the direct selling industry’s rich tradition of giving back to the communities in which they do business. “Y We Care, a partnership between the YWCA of Greater Miami-Dade and the Direct Selling Education Foundation, is an event that demonstrates the deep commitment to corporate responsibility shared by the entire direct selling industry,” said Charlie Orr, DSEF’s Executive Director, “Leaders from our industry will work with the kids on a variety of creative projects. We’ll be painting, gardening, building bookshelves and helping the kids to document the day through photography and interviews.”
“To anticipate nearly a hundred guests exchanging ideas with our teens and tweens is exciting,’” said Eileen Maloney-Simon, CEO, YWCA of Greater Miami-Dade. “The leadership example and fellowship being shown to inner-city youth is outstanding and we are thankful to the Direct Selling Education Foundation for taking the time out of their conference schedule to do this community project.”
ABOUT THE YWCA OF GREATER MIAMI-DADE
Founded in 1919, the YWCA Greater Miami-Dade of is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. The organization fulfills its mission with programs that empower Miami’s youth through education, advocacy and unity. The Miami-Dade YWCA programs benefitted almost four thousand young people from ages six to eighteen during fiscal year 2009-2010. A more inviting YWCA environment attracts more young people to gather, learn and enjoy activities that encourage educational excellence, independence, resourcefulness and responsibility.
The Direct Selling Education Foundation serves the public interest by advancing the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment. Through its partnerships with consumer advocates, educators and students, public policy officials, and members of the small business and entrepreneurship community, DSEF enhances public awareness of direct selling in the global marketplace. For more information, visit, http://dsefnew.wpengine.com.