Archive for January 20th, 2012

DSEF & CBBB: Weigh In on Gym Membership Tips

DSEF & CBBB: Weigh In on Gym Membership Tips

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB)

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Weigh In on Gym Membership Tips

One big holiday, Thanksgiving, down. Add two pounds. Christmas to go. Add three pounds. Obviously in January it’s going to be time to join a gym.

Not all gyms are good for the same people. Which one would be best for you?

Begin by checking their business reviews with the BBB. How long have they been in business? Do they have complaints? What happens if they get into financial trouble and are closed down? We recently had a Gold’s Gym franchise location close but the corporate office immediately opened it up again for their members.

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. for more information.

5 Lead Generating Ideas for Small Business

5 Lead Generating Ideas for Small Business

Businesses are always looking for new clientele. The key to lead generation is providing consistent excellence and getting people to promote your business to others.

Here are some ways you can generate new leads for your business.

1. Make the most of social media. It all starts with nurturing and engaging your network of people online regularly. The idea is to provide content that will encourage people to share with their network of friends online. Create interest to draw new friends/fans and leads.

    • Post usable content that encourages sharing, like recipes, quick household tips, and reviews.
    • Post photos/videos that are amusing, informative and positive.
    • Create a contest and/or offer free stuff.
    • Post and invite people to events.
    • Post a survey/poll.

2. Seek referrals from current clients.  By providing consistently excellent customer service as well as high quality products/services, you will generate a constant flow of referrals. Implement a process to automatically ask for referrals at the end of every order. If you don’t have this process in place, just ask your customers for referrals. You’ll be surprised by how many  business owners just don’t ask.

Another way is to create a fun contest to get your customers talking about your products/services with others. This way, customers are promoting your business without the sales pitch and creating leads. Click here for more ideas on getting referrals.

3. Team up.  Find a local business that caters to a similar market as yours, and build a relationship based on mutual interests and benefits.  You could hold a joint open house, offer incentives for customers that use both of your services, and even split the costs of local advertising.  Once you have built a solid relationship, begin referring each other to your customers both by word of mouth and also by distributing mailers and business cards to your patrons. For example, one local ice cream shop hosts a blood drive periodically, and offers a free ice cream cone to those that donate. They teamed up with the pub down the street so now both businesses advertise ice cream and beer (“a pint for a pint”) for donating which generates traffic to both businesses, and also creates good will towards both businesses in the community.

4. Network with influencers. This will require you to seek out influencers in your community. Also don’t forget the influencers that you already know off and online. Support influencers in their passions and causes and establish a relationship with them. Then you can create a mutually beneficial relationship where you refer to one another. This will help you tap into their network of people and find new leads for your business.

5. Weekly face to face.  Schedule time to have coffee, lunch and/or a social get-together with customers, online friends/fans, other local business people and influencers weekly. Keep it social. This will help deepen your relationships, and naturally get you leads as they talk about their time with you.

What methods have you used to generate meaningful leads?  Please add to our list in the comments section below!

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