Archive for February 6th, 2012

DSEF & CBBB: No Sale Prices? Will JC Penney Make it Work?

DSEF & CBBB: No Sale Prices? Will JC Penney Make it Work?

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB):

No Sale Prices? Will JC Penney Make it Work?

NO! NO! NO! I’m sure you’ve all seen the new JC Penney commercials where consumers are screaming NO! I don’t know about you, but I wanted to mute the TV immediately, but I wanted to also find out why they had all these people screaming no.

JC Penney has now released the concept behind the advertisements – here are two articles which explain, one from Business Week and one from the Wall Street Journal.

It will be interesting to see if this works – if consumers can give up their addiction to 50, 60 and 70% off sales and believe that prices could be lower without a sale. It sure would be nice, as a consumer, to shop on price points versus whether an item is 50% off.

BBB’s regularly review advertisements and comparison prices are so prevalent in today’s market.

Do you think it will work?

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. for more information.

Event Ideas for Your Business

Event Ideas for Your Business

Events can be a powerful marketing tool. They provide something new, timely, and interesting you’re your customers and prospects to talk about. By building some excitement around your event, you build excitement about your business. Because of this, it is important for your small business to plan events that help with both marketing and customer service.  The following are some ideas to do so both in the real world and online.

  • Monthly clinics or seminars about a product or service you offer – These can give you a chance to highlight chosen products/services, bring in new clientele, and network with others in your community.  If done successfully, these types of regular events will also create buzz about your business and expose it to potential customers. 
  • Host an after-hours gathering for your employees and friends/families.  If you have a brick and mortar location, after-hours events can be effective marketing tools, but even if you are home-based, you can tweak this idea to work for your business.  Provide refreshments, music, and put together some special displays on which to focus the event.  Be sure to provide business cards, brochures, a free sample or giveaway, and other promotional materials to your guests. 
  • Host an Open House for your community. Consider holding an open house with city officials (mayor, congressmen/women) and local press in attendance.  Center the event around a theme or cause that is of interest to your community. 
  • Sponsor a holiday window design contest for art students at a local school.  Involving the young people in a community is a surefire way to spread word about your business.  You can even modify this idea to include technology students competing to design your next online ad or website graphic.  The announcement and celebration of the winner could be incorporated into the unveiling of the finished product.
  • Host an open-mike night for local business owners.  Most comedy clubs reserve their slowest nights of the week for amateur open-mike nights.  You can use this idea by hosting a forum for other local small business owners to exchange ideas for marketing and customer service.  Each participant could take a turn at the mike to offer input and take questions from the audience.
  • Do a Twitter Q&A about your industry or products.  This obviously requires you to have a moderate following on Twitter, but with the right promotion among your customers and preparation by you, it can be done fairly easily.  You can even offer a reward or incentive at the end for participants that can be tweeted about intermittently throughout the session. 
  • Host an online suggestion box via video chat headed by a panel of related industry experts.  Choose like-minded people in your field and/or fellow small business owners in your community with which you have no competition for your video chat using a program like Skype or iVideo.  Invite customers to “call in” with suggestions for what they think would improve their own shopping experience.

What events you have sponsored or attended which you have found to be informational and fun?  Tell us about them in the comments section below!