Archive for 2012

DSEF & CBBB: Take This ID Theft Quiz for National Consumer Protection Week

DSEF & CBBB: Take This ID Theft Quiz for National Consumer Protection Week

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB):

Take This ID Theft Quiz for National Consumer Protection Week

By Holly Doering

Hi everybody, and happy Monday. Depending on where you live, you might be celebrating Frozen Food Day, Mardi Gras, or If Pets Had Thumbs Day (at least according to an Internet list of “wacky holidays.”) But one thing everybody should be celebrating is our 14th annual National Consumer Protection Week! Running through March 10, this holiday will shine a national spotlight on consumer safety in the U.S.

I thought it would be fun to take a little quiz on identity theft from the Privacy Rights Clearinghouse: Answer to see what your risk is. I myself scored 45—not bad, but I could do better.

___     I receive several offers of pre-approved credit every week. (5 points)

___     I do not shred the pre-approved credit offers I receive (cross-cut shredder preferred) before putting them in the trash. (5 points)

___     I carry my Social Security card in my wallet. (10 points)

___     I use a computer and do not have up-to-date anti-virus, anti-spyware, and firewall protection. (10 points)

___     I do not believe someone would break into my house to steal my personal information. (10 points)

___     I have not ordered a copy of my credit reports for at least 2 years. (20 points)

___     I use an unlocked, open box at work or at my home to drop off my outgoing mail. (10 points)

___     I do not have a P.O. Box or a locked, secured mailbox. (5 points)

___     I carry my military ID in my wallet at all times. (It may display my SSN.) (10 points)

___     I do not shred my banking and credit information, using a cross-cut “confetti” shredder, when I throw it in the trash. (10 points)

___     I throw away old credit and debit cards without shredding or cutting them up. (5 points)

___     I use an ATM machine and do not examine it for signs of tampering. (5 points)

___     I provide my Social Security number (SSN) whenever asked, without asking why it is needed and how it will be safeguarded. (10 points)

___     Add 5 points if you provide it orally without checking to see who might be listening nearby.

___     I respond to unsolicited email messages that appear to be from my bank or credit card company. (10 points)

___     I leave my purse or wallet in my car. (10 points)

___     I have my driver’s license number and/or SSN printed on my personal checks. (10 points)

___     I carry my Medicare card in my wallet at all times. (It displays my SSN.) (10 points)

___     I do not believe that people would root around in my trash looking for credit or financial information or for documents containing my SSN. (10 points)

___     I do not verify that all financial (credit card, debit card, checking) statements are accurate monthly. (10 points)

Ok, now tally up your points. Guess what? Each one of these questions represents a possible avenue for an identity thief. How did you do?

  • 100 + points – Recent surveys* indicate that 8-9 million people are victims of ID theft each year. You are at high risk. We recommend you purchase a cross-cut paper shredder, become more security-aware in document handling, and start to question why people need your personal data.
  • 50-99 points – Your odds of being victimized are about average.
  • 0-49 points – Congratulations. You have a high “IQ.”  Keep up the good work and don’t let your guard down now.

Remember, you cannot prevent identity theft. Criminals can commit identity theft relatively easily, but you can reduce your risk of fraud. One of the best things you can do is to check your 3 credit reports at least once a year. If you are a victim of identity theft, you will catch it early by checking your credit reports regularly. Your annual free credit reports are available from (877) 322-8228 or at www.annualcreditreport.com.

Over thirty different agencies are participating in providing great information for consumers this week, including the BBB, so check out National Consumer Protection Week information. Also, sign up for a daily tip from the BBB!

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visitwww.bbb.org/us for more information.

Side Jobs: Your Way to a Successful Business

Side Jobs: Your Way to a Successful Business

Although building a successful business involves knowing a great deal about a particular industry, the good news is that there are many ways in which to learn that don’t require expensive or time-consuming resources, such as a business degree.  The following is a list of suggestions to help you learn about your industry and expand your network quickly with the goal of growing your business.

  • Volunteer your time.  There are always people in need of extra help, especially the kind that comes free.  Find outlets within your community to volunteer in some capacity that is related to your business.  For example, if you want to start a home-based daycare business, consider volunteering your services to relatives, neighbors, and places of worship.  This allows you to gain more experience in the industry, demonstrate your exceptional service, get your name locally recognized, seek referrals, and make contacts for potential customers.  Think of this donation of time as a worthy investment in your business.
  • Become a temp.  Many employment agencies specialize in placing workers in temporary positions and can even meet requests. Temp work not only allows flexibility to work with a variety of businesses, but it is also a very effective way to improve areas of weakness. For instance, if your business is lacking in customer service, consider taking a temporary customer service position.  Most retail businesses have a corporate headquarters where customer service reps are trained and take calls from clients.  Such a position would allow you to work on your interactions with customers and apply what you’ve learned to your own business.
  • Work as a consultant.  If you have a specialized talent (web design, marketing, computer troubleshooting, financial projections, etc.), taking on a consulting position will help you make new contacts to bring to your business.  You can start by contacting local business owners to offer your services for a reasonable hourly rate.  Once they see what a great job you’ve done, they will be able to refer you to other business owners.  Furthermore, you will have formed a professional relationship and expanded your business network.
  • Give back to your community.  Local business schools and community colleges are chock full of motivated young people about to enter the workforce.  Think about contributing your expertise and experience to their cause.  For example, an owner of a business that provides classes in mixed martial arts can approach future graduates of local theatre and film programs.  Lots of these students are about to move to a big city for the first time, so the owner decided to offer them a free self-defense class.  Most of these students wouldn’t be able to afford the tuition for a normal class, but would eagerly take advantage of such an offer.  Additionally, they would recommend the business to friends and family.

Taking on side jobs to build your business is a great way to stay motivated, improve areas of weakness, and build a network of potential customers and colleagues.  How have you used side jobs to build your business?  We’d love to hear from you in the comments section below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

National Consumer Protection Week Treasure Hunt – Treasure #6

National Consumer Protection Week Treasure Hunt – Treasure #6

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

 A ProPay® Merchant Account is the simplest, most secure way to grow your business. ProPay offers 7 easy ways to accept card payments–online or offline. Rates are very competitive for swipe and keyed transactions. ProPay offers live, toll-free customer support. This prize gives you a 12-month ProPay Merchant Account.

You’ll also receive a ProPay JAK™. A ProPay JAK™ is a mobile phone credit card reader that lets you securely process credit and debit cards in real-time on your iOS or Android phones and devices. With a ProPay Account, all you have to do is download the ProPay Application, attach the card reader, and go! Process credit and debit cards anytime, anywhere you have data coverage. And the ProPay JAK Mobile Card Reader is secure. Your customers’ payment card data is encrypted on its reader head (at swipe) ensuring your customers’ data is protected.

(Winner is responsible for credit card processing fees associated with account.)

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

So answer today’s Treasure Hunt question, and then tell a friend!

UPDATE: Congratulations to our day 6 winner Jim O’Sullivan! 

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMailVZNSUCCESS magazineTony Jeary, ProPay and The Tammy Stanley Sales Refinery.


National Consumer Protection Week Treasure Hunt – Treasure #5

National Consumer Protection Week Treasure Hunt – Treasure #5

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

SMS Marketing (aka Texting) is often the best way to reach the next generation of prospects for your business. Text messages are read by 94% of recipients within the first 4 minutes! VZN is offering a 12-month VZN SMS Texting Account. This prize includes 1,000 messages/month and 2 keywords.

Let VZN show you how easy it is to start, manage and track your SMS mobile marketing campaigns.

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

So answer today’s Treasure Hunt question, and then tell a friend!

UPDATE: Congratulations to our day 5 winner Terry! Check our Facebook Page for a link to today’s Treasure Hunt question.

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMailVZNSUCCESS magazineTony Jeary, ProPay and The Tammy Stanley Sales Refinery.


National Consumer Protection Week Treasure Hunt – Treasure #4

National Consumer Protection Week Treasure Hunt – Treasure #4

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

 If you could change a few things in your business, change a few things about the way you do your business, and suddenly experience a relief of stress and frustration accompanied by an influx of prospects, bookings, sales, and recruits, wouldn’t you want to?

You can with Tammy Stanley’s Step-By-Step Prospecting and Booking System PLUS How to Leave Messages that Create Value and Get Customers to Call Back.

 A complete guide to prospecting and booking for the direct sales industry. Learn the secrets of master direct sellers, marketing experts, and psychologists and transform the way you operate your business. What you learn in this program can quickly impact your bottom line and save you hours of frustration.

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

So answer today’s Treasure Hunt question, and then tell a friend!

UPDATE: Congratulations to our day 4 winner Rhoda Kindred! Check our Facebook Page for a link to today’s Treasure Hunt question.

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMailVZNSUCCESS magazineTony Jeary, ProPay and The Tammy Stanley Sales Refinery.


National Consumer Protection Week Treasure Hunt – Treasure #3

National Consumer Protection Week Treasure Hunt – Treasure #3

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

Today you can win a 12-month GoldMail Business Account.

GoldMail is the easiest way to make powerful multi-media messages. By combining your voice with your content, GoldMail messages stand out and drive higher response rates. GoldMail is remarkably easy to use, so non-technical individuals can quickly and easily transform pictures, powerpoints, PDFs and other content into powerful, personal media.

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

So answer today’s Treasure Hunt question, and then tell a friend!

UPDATE: Congratulations to our day 3 winner Michelle Cisewski! Check our Facebook Page for a link to today’s Treasure Hunt question.

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMailVZNSUCCESS magazineTony Jeary, ProPay and The Tammy Stanley Sales Refinery.


National Consumer Protection Week Treasure Hunt – Treasure #2

National Consumer Protection Week Treasure Hunt – Treasure #2

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

Today you can win a collection of books by Tony Jeary, signed by the author.

One of the most prolific business writers in America, Tony Jeary is recognized as one of the world’s great authorities on communication and Presentation Mastery™. He is endorsed by many of the authorities in the marketplace including Ken Blanchard, Zig Ziglar, Jim Rohm, Stephen Covey, Tom Hopkins and Mark Victor Hansen. Since 1995 he has authored over 30 titles that cover the entire communication and presentation universe.

His signature book, “Strategic Acceleration: Succeed at the Speed of Life” (published by Vanguard Press 2009), describes his proprietary Strategic Acceleration methodology and shares his theories behind clarity, focus, and execution. Using real world examples and eye-opening exercises, Tony gives his readers exciting insight into getting superior results, faster.

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

So answer today’s Treasure Hunt question, and then tell a friend!

UPDATE: Congratulations to our day 2 winner Anne Turner! Check our Facebook Page for a link to today’s Treasure Hunt question.

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMailVZNSUCCESS magazineTony Jeary, ProPay and The Tammy Stanley Sales Refinery.


National Consumer Protection Week Treasure Hunt – Treasure #1

National Consumer Protection Week Treasure Hunt – Treasure #1

It’s National Consumer Protection Week (NCPW)!

At DSEF, we’re ready to help you discover all the treasures available to help you make better choices as a consumer and business owner. Answer a Treasure Hunt question each day and you could win a fabulous daily prize!

At the end of the week, we’ll award a Kindle Fire to the Grand Prize winner chosen from all the entries. But everyone’s a winner who takes advantage of these free resources designed to help consumers make better choices.

Click here to see our official rules and list of prizes.

About Today’s Prize

Today you can win a 12-month subscription to SUCCESS magazine! The new SUCCESS magazine is your most trusted source for helping you get the competitive advantage in life. In each issue, you’ll get an inside look at the success habits of leading CEOs, Entrepreneurs, and other Achievers — how they manage their time, set goals, stay motivated, inspire their colleagues, stay healthy, balance work and family and more.

It’s What Achievers Read!

Enter to WIN this fabulous prize by answering the questions below. All answers can be found by starting at our NCPW web page. (Click the link to open it in a separate window.)

UPDATE: Congratulations to our day 1 winner Bob Mazak! Check our Facebook Page for a link to today’s Treasure Hunt question.

Bonus Entries:

  1. Like the DSEF on Facebook. Leave a comment telling us you’ve Liked our Page.
  2. Follow the DSEF on Twitter. Leave a separate comment telling us you follow us.
  3. Follow the DSEF on Pinterest. Leave a separate comment telling us you follow us.
  4. Share this contest with your friends on Facebook. Leave a separate comment telling us you’ve shared.
  5. Share this with your friends on Twitter. Leave a separate comment telling us you’ve shared.
  6. Pin this on Pinterest. Leave a separate comment telling us you’ve shared.

Each bonus entry will count as an entry into today’s drawing. Many thanks to the DSA Supplier Members that have donated prizes to make this a fabulous contest, including GoldMail, VZN, SUCCESS magazine, Tony Jeary, ProPay and The Tammy Stanley Sales Refinery.

Niche Markets: The Key to Success

Niche Markets: The Key to Success

Small business owners and direct sellers are lucky in that they have a major advantage over large corporate businesses: small businesses don’t have to be all things to all people.  In a big business’s effort to reach a very large audience, there are several groups of people whose needs are being left unmet.  This is where you come in; by defining and marketing to your niche, you will be able to focus on those needs and build a successful business.

  • Evaluate your products/services for unique qualities.  Consider something you already offer to market in an original way, or create a new product or service completely based on something you already have.  For example, if your business sells cookware, consider marketing a few pieces together with some recipes aimed at busy adults who need a “one-pot meal” for quick prep and easy clean-up.  Something like this might appeal to both working and stay-at-home moms because both would benefit from such a convenience.
  • Do some target marketing.  Marketing to your niche may require some education, especially with unique products and services.  Some may not even know that such a niche exists or that they might have a need for it.  Focus your marketing efforts on educating potential consumers about the product or service in general, and then demonstrate how you can meet that need.  Some examples to get you started can be found here.
  • Set clear objectives.  What do you hope to achieve in your business by creating a niche market?  You may want to expand your customer base, increase your network, cut your marketing costs, or raise your profits.  Make sure your goal is concrete and your efforts directing toward achieving it.
  • Test-market and size up the competition.  You will need to know how you stack up against any potential competitors.  In order to assess your competition, collect and analyze some of their products/services, brochures, print ads, websites, social media pages, etc.  You should be comparing elements such as pricing, marketing strategy, and customer service.
  • Speak the right language.  As with any type of marketing, niche marketing requires you to speak a common language with potential customers. Going back to the cookware example, when targeting that working mom, you are going to appeal to her needs by using words and ideas she can relate to.  These words and ideas will be somewhat different from those used to appeal to the stay-at-home mom.  For example, you might paint a picture for the working mom of what her typical day is like and how your product will make it easier; the full-time mom will have a very different mental picture, even though the product and need are the same.

Being able to focus your business efforts on niche markets, you will be able to reduce your overhead costs and acquire a new customer and networking base.  How have you used niche markets to build your business?  Please share your strategies and ideas below!

Habits to Build Your Business

Habits to Build Your Business

Think about something positive you do during the course of any given day that would be considered habitual. Jogging every morning before work?  Checking in on a loved one with a phone call?  Reading at least a few pages a day of a new novel?  Chances are you have established some good habits throughout your life that enrich you in some way.  Building a successful business also requires good habits.  How many on the following list are part of your business protocol?

  • Set goals.  This tip includes both short term and long term goals for your business.  Maybe a short-term goal would be to update and enhance your website.  What can you do each day to achieve it?  A long-term goal might be to expand your overall online presence by year’s end.  What can be done each month to reach it?
  • Define success. Success is measured differently by everyone, so take some time to reflect upon what is important enough that represents success to you.  For some, it might be a dollar amount; for others, the flexibility to make one’s own hours.  Your definition of success may change throughout your time as an entrepreneur, but having a concrete idea of what it actually is will keep you motivated and on task.
  • Prioritize. It can be tempting to try completing everything that needs to be done all at once.  However, this is unrealistic.  Owning a business requires stamina, and without pacing yourself, burnout is bound to happen.  Prioritize your tasks and reassess your list regularly. 
  • Organize.  Disorganization can literally cost your money.  If you need to bring order into your office, do so immediately.  If you are already sufficiently organized, establish habits that will encourage you to stay that way.  Small business ownership is a sort of juggling act, one in which chaos and clutter have no place.
  • Personalize.  The one huge advantage small businesses have over corporate giants is customer relationships.  Assess the relationships you have with your customers and the service you provide them.  How can they be improved?  What can you offer that goes above and beyond?  Word of mouth is a powerful thing, and being a poster-child for exceptional customer service will benefit your business in a multitude of ways.
  • Identify the bad habits.  The creation of good habits must come from the replacement of bad ones.  Figure out what you are perpetually doing that is ineffective for your business, and come up with a way to replace those things with good habits.  For example, do you procrastinate when following up with customers?  Replace this bad habit by dedicating a set window of time every day or week to exclusively contact your customers that need a follow-up.  Stick with this plan consistently, and before you know it, it will be second nature for you to stay on top of customer service.
  • Change one thing at a time.  As with anything new, it takes time to make the behavior habitual.  Do not try to change your whole work life in one fell swoop.  Choose one element on which to focus, and perfect that first before moving on to the next.  This will facilitate consistency and long-term maintenance of those good habits. 

What habits do you practice that contribute to building a successful business?  Please share with us in the comments below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!