When figuring out how to get customers to buy your product or service, it is often helpful to put yourself in the customer’s role. When was the last time you bought something? What about it made it interesting? Why was it appealing? What made you ultimately purchase it? Whether the most recent thing you bought was a box of diapers or a new car, the same principles still apply. Read our brief list below for tips on how to get your customers to actually buy your product.
- Make your product/service interesting and unique. In order to pique the interest of potential customers, emphasize your product’s unique qualities. What does it offer that competitors’ products don’t? For example, one company specializing in children’s meal time needs offers a line of sippy cups that help a toddler transition from a bottle to a regular cup. A customer can choose what kind of top to use like a spout or straw, which is a pretty standard choice when it comes to transition cups. The unique part about this company’s line of cups, however, is that if your child doesn’t take to a certain one, you can exchange the top free of charge until you find the one that your child prefers. As many mothers will tell you, this is a unique concept that prevents having to buy several different kind of cups to find one that the child will actually drink from. This company’s consultants most often highlight this feature and find it to be their top seller.
- Make it easy to understand and use. Depending on what the product or service is, this can either be a simple job or something more complicated. Whichever the case, find a way to make sure the customer is completely confident using it independently. If the product has a multi-step process, allow customers ample time and plenty of opportunity to try it by themselves so they will have enough confidence to make the purchase. One beauty consultant, when giving makeup consultations, demonstrates the products on the customer. Once the customer is satisfied with the end result, the consultant creates a customized magnetic card that can be placed on a vanity or bathroom mirror while a customer applies her own makeup every day. Taking the time to do this for each customer proves financially worthwhile because even the most inexperienced people can easily understand and use the products.
- Demonstrate that there are multiple uses and applications. When you show the versatility of your product, you are demonstrating that it has value. People are generally willing to pay a little bit more for something if they know it is of high quality, will last a long time, and can be used for more than one thing. Also keep in mind that different uses for something will appeal to different kinds of customers. A handbag that easily expands to a larger size will satisfy the needs of a young college student and a stay-at-home mother. Evaluate your customer base to decide how and when to highlight the versatility of your products and services.
The more you know about your products, the easier making the sale will become. Create interest, make it easy to use, and demonstrate versatility. What else would you add to our list? Please share your ideas below!
