This Guide was developed to provide direct selling company executives with information about how to partner with the Direct Selling Education Foundation on academic initiatives that advance the understanding of direct selling, build credibility and produce measurable outcomes. The Guide also serves as an executive resource for company-to-university partnership development and describes the benefits of academic engagement.
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The following additional resources are provided to support direct selling executives in building their campus program presentations.
DSEF Research Priorities Research is a primary vehicle through which the Foundation builds relevance and credibility for the industry. The Foundation’s ambition research agenda focuses on educating the public and key stakeholders (policymakers, thought leaders, media, consumer protection officials and organizations and academics) by providing meaningful, informative and usable research that highlights the Foundation’s focus areas:
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Employee Academic Engagement Sample Survey – Employees at your corporate headquarters may already have existing relationships at local universities or their alma maters. To help you and your company identify existing and potential academic partners, we are providing a sample survey.
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