Kevin Guest

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Kevin Guest

*Kevin Guest, Director

CEO & Chairman of the Board
USANA Health Sciences, Inc.

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Mission and Vision

Our Mission: The DSEF engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

Our Vision: A global marketplace that respects and appreciates direct selling.

*DSEF, a 501(c)(3) organization, is supported by voluntary contributions. All financial and in-kind donations to DSEF are tax deductible.

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Direct Selling Education Foundation

11 hours ago

How can you take advantage of the benefits provided by generative AI? As a part of the #dsef‘s Insights Webinar Series, our DSEF Fellows Drs. Maria Petrescu, Brooke Reavey, and Michael Rodriguez shared insights from research and practice on the uses and challenges of modern generative AI tools in sales.

Watch the full webinar here:
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