Building an audience that is interested in your business and all it has to offer is the main objective of content marketing.  Today’s technology makes it easier than ever before to distribute such relevant content to your target market. By taking advantage of these resources, you can create and share useful content to acquire an interested following, and watch your business grow.

  • Provide solutions to problems. Consider problems that your target market encounters that your products/services can solve. Share these solutions online.
  • Re-package your present content.  Just because you want to broaden your audience base doesn’t mean you have to reinvent the wheel.  You most likely already have content that is worth sharing, so consider re-packaging it into a different medium, such as an e-book.  With the presence of smartphones and e-readers, e-books are very appealing to the general public.  The same goes for podcasts. The great thing about podcasts is that they are free; another bonus is their accessibility from a variety of devices.  A little market research and an inventory of the types of technology you are interested in will help you choose the best format for your content.
  • Update current content.  Thinking more about your current content, it is definitely worth periodic review.  Some of it may only need to be tweaked, but you might find that an update or re-write is in order.  For example, when reviewing your blog archives, you come across a post about interacting with customers during a product demonstration.  If this post was written prior to 2007-2008, it would be a good idea to update it to include new ideas about interacting through smartphone apps.  You should also review your content for new information backed by current scientific research, recent user reviews, innovative product concepts, etc.  If it is relevant to your business, it’s probably relevant to your audience as well.
  • Change your medium.  Sometimes it isn’t necessary to alter your content, just the way it is presented.  For example, if your blog hits have been steadily on the rise for three years, but have experienced a plateau in recent months, experiment with changing the format.  Posts made up solely of text might benefit from an occasional video, for example.  Try out different media to decide which ones work best for your needs and attract your audience.

Successful content marketing contains quality in both the message and its delivery.  Be sure that what you are creating is valuable to your audience and easily shareable.

How do you create and share useful content?  Please add a comment below!

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