The natural ebb and flow of a career in direct sales will include the occasional slump. This rut of sorts could occur in any aspect of your business and for any number of reasons, but the important thing to remember is that as long as you have a strategy in place to get out of it, it is only temporary. Take a look at our ideas for getting out of a slump and moving forward with your business.
- Start with a basic goal and revise often. The first step is to create a goal that is simple, does not take too long to complete, and is realistically attainable. For instance, if you find yourself in a sales slump, it may simply be because you’ve been going through the motions of the same sales presentation for too long. A simple and basic goal would be to implement one new element into your sales presentation and present it at least three times. This is a basic goal that is concrete and easily achieved. However, don’t stop there. Revising often is the key to making this strategy work. If, for example, after your three presentations you see no improvement, revise your goal. That could mean implementing something new into a different part of your presentation, or perhaps taking more initiative to ask for the sale. Revising your goal frequently will help renew your motivation to find a way out of your slump.
- Create goals with predictable outcomes. There are many aspects of a career in direct sales that we cannot control, so when creating goals, try to choose those that have little room for guesswork. Even though you can’t predict the outcome of your next home party, you can predict the outcome of attending your company’s monthly training sessions. You know that you will always learn something new about your product line, a game to add to your presentation, or even an innovative approach to recruitment. Focus on what is guaranteed, and choose goals that will set you up for success.
- Reward success and penalize failure. Self-discipline is a staple of being your own boss, so be strict about how you react to success and failure. This really works when you choose reinforcement tactics that will truly motivate you to get out of your slump. Figure out what you enjoy and how it can be used for reinforcement. If you’re a person who loves movies, focus your rewards and penalties around them. Did you exceed your goal for number of hostesses who committed to parties in one night? Time for a trip to the movies! Did you let go of a sale without asking all the right questions? Put down the remote tonight. Hold yourself accountable in meaningful ways, and be consistent to pull yourself out of your slump.
Getting out of a slump has as much to do with your mindset as it does with your actions. Commit to making real change by implementing these strategies until you are back on track. Only you can determine your success, so take control and keep moving forward on the path to achieving your goals.
Have you ever experienced a slump? What has worked for you to get out of it? Please share your ideas below!