As a direct seller, your company has its own ways of promoting its brand. However, you are responsible for making it your own and improving upon the individual qualities you bring to your brand. In today’s post, we give you four tips to help you do just that.
- Give your clients ways to promote your brand. Engage customers in creative ways that will allow them to get a conversation going about your products and services. For example, use your Facebook page or Twitter feed to start a top ten list. A consultant for a company that sells manicure quality nail wraps held a contest in which her clients posted pictures of themselves wearing outfits that coordinated with their nails. Anyone subscribed to the page could vote on the best photo. The winner got a free gift, and the clients got new ideas for how to use their wraps as well as inspiration to try new ones. This type of engagement was the consultant’s way of getting to know her clients and giving them a fun way to promote her brand.
- Always keep your word but also exceed it. In a business where you likely have many competitors who can offer similar products and services, your word is one of your greatest assets. If you say you will do something, there is no option other than to do it. Take this idea a step further whenever possible. For example, a customer needs her order rushed to be delivered in time for a loved one’s birthday. As the consultant, you say that you’ll personally put the order in first as well as double checking with corporate to make sure it was received and will arrive on schedule. After doing so, you get the product from the hostess when she receives it and hand deliver it to the customer. Going above and beyond your responsibilities increases your credibility; your clients will also associate your reliability with your brand.
- Focus on being the best at one thing at a time. Although it is important to have lofty goals for your business, don’t try to take on too much at once or you’ll risk burning out. Choose one aspect of your business at a time to become the best at. For instance, you aspire to be the best on your team at getting guests at your parties to book their own parties and keep their dates so the party actually happens. Invest your time and effort into creating ways to get potential hostesses excited about having a party and following up effectively. While working toward this goal, focus exclusively on it until you’re ready to move on to the next one. You’ll be able to make yourself stand out, therefore improving your brand.
- Continue to improve and be better than your competitor. The best way to begin besting your competitor is to gather information about how the competitor does business. The nail wrap consultant researched similar companies, emailed some of their consultants, and attended some parties as a guest. She was able to take mental notes about what she did and didn’t like about the business as a whole. When she signed with her chosen company, she knew exactly how she wanted to improve upon the competition’s ways.
Use your strengths and unique qualities to improve your brand. Your clients and prospects will associate you with those attributes and pass along a good word to their friends and families. How can you use the tips from our list? Please share your ideas in the comments below!