DSEF & CBBB: Jumpstart Your Creative Marketing Strategies

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB)

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Jumpstart Your Creative Marketing Strategies

It isn’t easy to always be at the top of your game. For most of us, even if we eat our Wheaties every day, the likelihood that we bring creative and competitively-charged ideas to work with us each morning is far-fetched.

At the BBB, the members of our marketing department pride themselves on working together as a team. I assume most of your marketing departments do the same. We bounce ideas off each other and brainstorm for new and creative ways of attracting both consumers and businesses to the BBB brand.

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visitwww.bbb.org/us for more information.

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DSEF & CBBB: Should I Buy Medication Online?

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB)

Should I Buy Medication Online?

HOLLY DOERING

– DECEMBER 13, 2011 POSTED IN: HEALTH CARE SERVICES, NATIONAL

You gotta love spam. Or maybe not. Either way, an unsolicited email from “CANAD1AN-DRUGSTORE” caught my eye this morning. It promised me “80% OFF CIAL1S-V1AGRA-LEV1TRA.”

Hmmm. I need two bottles of insulin about every three weeks in order to live. Not to mention test strips, syringes, ketone kits, emergency blood sugar tablets and other supplies. These items are very expensive. Worse than a $5 a day coffee habit. Eighty percent off would be fantastic. But…

But me being me, I’m a little leery. Here’s what the U.S. Food and Drug Administrationhas to say about buying medications online:

Good points

It’s easier to get products. This is helpful if you can’t leave your home or live far from a drug store.
You can check many different sites to check out products and prices.
You can ask a pharmacist questions in private.

Dangers

Some web sites:

May not know the cause of your health problem. They could also give you the wrong medicine for your illness.
Some sites will sell you prescription drugs even if you don’t have a prescription. This is against the law.
Don’t protect your private information, like your credit card number.

Some medicines sold online:

Are fake
Have things in them that are could hurt you
Are too strong or too weak
Are too old to work
Aren’t approved by the FDA
Aren’t made using safe standards
Aren’t safe to use with other meds or products you use
Aren’t labeled
Aren’t stored or shipped the right way

How can I buy online safely?

There is a program that makes sure online drug stores are legal and honest. It is called the VIPPS (Verified Internet Pharmacy Practice Site). Websites can choose to apply or not to apply to use the VIPPS seal. Before using a website, check for the VIPPS seal.
Don’t buy from sites that sell:

Prescription drugs even if you don’t have a prescription.
Products that are not approved by FDA.

Use sites that have a pharmacist to answer your questions online. Only buy from sites based in the US. It’s against the law to buy prescription drugs from other countries. It could also be unsafe.
Go to your doctor or clinic before using any medicine for the first time.
For more information, you can contact the National Association of Boards of Pharmacy, which works with the FDA to ensure drug safety, or the FDA athttp://www.fda.gov/default.htm or 1-888-INFO-FDA.

If I do decide to try to buy diabetic supplies online, it won’t be by clicking on an unsolicited email with suspect spelling, that’s for sure.

Blog / Teleseminar

DSEF & Money Wise Women: Become a Sought After Speaker to Grow Your List, Attract Clients & Make Your Biz THRIVE!

Today’s highlighted post from Money Wi$e Women Get Smart Teleseminar Series:

Become a Sought After Speaker to Grow Your List, Attract Clients, and Make Your Business THRIVE!

Would you like to walk out of your house in the morning, go to a place where you know no one and come home with clients in the afternoon? If so this info. packed session is for you. You will learn: All the reasons why public speaking is the best business building strategy, how to get started to position yourself as a speaker and get booked, what to do before during and after your presentation to come home with clients.

DSEF proudly sponsors the free Money Wi$e Women Get Smart Teleseminar Series hosted by Marcia Brixey, Founder and President of Money Wise Women Educational Services and author ofThe Money Therapist: A Woman’s Guide to Creating a Healthy Financial Life. The series covers topics related to business and finances and provides women the opportunity to learn from professional experts in a safe, comfortable environment.

To find out about upcoming teleseminars, visit http://www.moneywisewomengetsmart.com/

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Top 10 New Year’s Resolutions for your Business

Top Ten New Year’s Resolutions for your Business

Another year is almost through, and just like most of us make resolutions for our personal lives, it is also a smart idea to make some for your business as well. So before your pop open that champagne and watch the ball drop in Times Square, consider making a few changes to boost your business in 2015.

Improve your time management. Take an inventory of what your typical day looks like. What areas lack efficiency? What duties can be multitasked to save time? Perhaps your daily to-do list is too long. Prioritize aggressively to get a handle on how much can actually be accomplished in any given day.
Give back to your community. Remember that your business is part of a community. Giving back has an endless list of mutual benefits for everyone involved. Make a point to find one or two local organizations with which to involve yourself this year. You can find some good ideas here.
Learn something new. Even if you’ve been in business for decades, there are always new, exciting, affordable, and convenient opportunities to further your business education. Consider taking a mini-course at the local community college or participating in a webinar hosted by others in your industry.
Get organized. Whether you’re dealing with actual papers in a filing cabinet or electronic files on your hard drive, organization is essential to productivity. Now is a good time to set aside any documents you might need for tax purposes, as April 15 will sneak up on you in no time. Maybe your customer records need updating, your finance software is inefficient, or your desk is buried in paperwork. Focus on one aspect and bring order to it so you can start fresh in the New Year.
Predict your financial future. The end of the calendar year is an opportune time to look back on your overhead and sales volume. Using this information, plan ahead for the coming months so you don’t spend money needlessly and you do make the most out of your current investments.
Set realistic goals. A goal that is realistic is one that is both specific and attainable. It’s okay to think big and challenge yourself, but create benchmarks so you have a path to get there. For example, if you want to increase profits by 50% next year, what has to be done each week and each month to make that happen? Answers to those questions will guide you in setting your objectives.
Update your website. Do some exploratory surgery on your website, searching for things like broken or outdated links, unnecessary flash content, and information about discontinued products. Even a cosmetic reboot may be just what your business needs to start anew in making the best use of your website. While you’re at it, consider creating or updating your social media presence such as networking sites and blogs.
Back up your files. In addition to manually backing up files onto a CD/DVD or flash drive, most internet service providers and antivirus software companies offer free or inexpensive online storage services. Take advantage of these because all it takes is one accident to erase years of data and hard work. It’s simply not worth the risk.
Ramp up your customer service. In what areas is your customer care lacking? Do you procrastinate in making courtesy or follow-up calls? How long does the average customer usually have to wait before they get a return call or email after making an inquiry? Make customer service a frequent flier on that to-do list of yours.
Celebrate your accomplishments. Every once in awhile, it’s important to evaluate what you have done well and give yourself a pat on the back. As a business owner, you are ultimately the one responsible for every outcome, good and bad. When you reach a goal or solve a problem, reward yourself by going out to your favorite restaurant or simply taking a much-needed day off. You will feel re-energized and motivated to forge ahead and tackle the next project or obstacle.

What resolutions have you made for your business? Please leave a comment below and have a happy, prosperous New Year!

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What Small Business Can Learn From a Kid’s Lemonade Stand

The basics behind a successful lemonade stand don’t require a rocket scientist to figure out: buy cups, make lemonade, paint a few signs, sell more than it cost to make, and voila! A 7-year-old entrepreneur is turning a profit in no time. Surely, the adult business venture isn’t that simple, but remembering the basics of running a business like the tried and true lemonade stand is an important requirement for success.

Focus on your local market. Decide what exactly your local customers’ needs are, and cater to those first. If you were running a lemonade stand you would need to consider the demographic when deciding when to conduct your business. For the parents and kids coming home in the early afternoon from a morning baseball practice or beach outing, marketing your stand for a lunch rush would make perfect sense. For the working parents who just finished a long commute from the office, an additional set of early evening hours would be beneficial as well.
Know when to adjust. Even if your business is pulling in profits, it is important to know when it is appropriate to invest more money and when to pull back. After a lucrative summer and early fall lemonade stand season, it would probably be ill-advised to buy more supplies for a larger lemonade output just as the colder weather moves in. The demand will be much lower, which will make it more difficult to turn a profit. A smart idea would be to hold off until the warmer weather returns. Does your business have a slower time of the year, month, or week? Use your busier times to prepare for lags and don’t sink money into it when you’re unlikely to see a return anytime soon.
Be an aggressive advertiser. Budding entrepreneurs don’t simply wait for cars to drive by their stands. They can be seen with their friends and parents on street corners throughout the whole neighborhood holding large, colorful signs and loudly announcing their businesses as their neighbors drive past. Furthermore, 21^st century kids are using their social media presence to generate customers. Take a lesson from their spirited advertising and get your name and face out there. And just like those kids standing on street corners, don’t be afraid to enlist the help of friends and family to put in a good word about you in their own circles.
Offer exceptional customer service. Have you ever stopped at a kid’s lemonade stand? Those adorable faces, those winning smiles, and those polite “Thank you’s” and “Come again soon’s” are enough to make anyone a repeat customer. Make your customers feel special and important by showing them that you truly appreciate them patronizing your business. Outstanding customer service goes a long way through word of mouth that will bring you repeat business and new clients alike.
Sell a high-quality product. For as much time and effort as setting up a lemonade stand can be for a child, it would all be for naught if he or she just put some powder mix in a pitcher of water and called it a day. Many successful children have a special, and often secret, recipe that they work hard to perfect for their business. You should be doing the same for your product or service. Consider what your competitors are offering, and make sure yours is a step above the rest. This will make your business stand out and turn potential customers into frequent ones.

Did you have a lemonade stand or other business venture as a kid? What did you learn from it that you still use in your business today? We’d love to hear from you in the comments section below!

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DSEF & CBBB: Five Business Lessons I’ve Learned From My Dog

By Holly Doering

1.) If You Give Someone a Second Chance, You Are Sure to Benefit Too.

The latest addition to our family, a Blue Heeler, got in trouble at her original home for chasing livestock. Through a friend of a friend, we learned the little dog’s story and rescued her. She has a forever home with us and she seems grateful. I never expected to fall in love with an animal weighing just 21 pounds—I’ve always been a “big dog” person. But she has brought so much joy and serendipity to our lives!

Why not give someone else a second chance today—a coworker perhaps. Most people are just doing the best they can, given what they know. Forgive them for a perceived wrong they may have done you and more forward with a joyful spirit.

2.) Focus. Focus. Focus.

Anyone who shares their life with an Australian Cattle Dog already knows—they can’t be distracted from their pursuit of their passion. With ours, it is a Frisbee. One day I got a tortilla out of the refrigerator to make dinner and she started jumping up and down. She thought it too was a Frisbee. I often think, if I were as focused about writing my novel as she is on fetching the Frisbee, I’d be published by now. Her secondary obsession is the ball–and anything that looks like one, such as an apple, or a tomato. Whatever your task is, put all your energy into it. It’ll get done faster and better.

3.) Playbreaks Make You More Productive

Of course, you can’t stay focused 24-7. Even my dog takes naps–and when she sleeps, she is really out. When I get into writing an article, blog, or essay, I get very intense and will sit at the computer until my shoulders cramp. This isn’t good for the human body. My Blue Heeler reminds me to get up every few hours, stretch, eat something, and of course—take her outside for a Frisbee session. She is very insistent. And she’s right. You can avoid hitting the point of diminishing returns (and do your body a favor) by taking frequent small breaks. A BBB Accredited massage therapist told our office this once, but it took a dog to really drive the point home.

4.) Multi-tasking Doesn’t Work As Well As You Think.

Ever tried to do two, three, or even four things at once? When my dog starts whining, sometimes I think I can keep working on the computer with one hand and throwing the ball for her with the other. Uh-uh. That doesn’t work. A recent study showed that the more different tasks we try to cram into the same period of time, the more tired our brain becomes. It is better to concentrate on one task until it is finished. The speaker on NPR who was referring to the study said that the most efficient way to work is to limit the number of times that you check your email in a day and to turn off those pingers! Case in point on the home front: Last night while washing dishes, something bubbled over on the stove because I had forgotten to check on it—because I just wanted to finish one more dish, and then one more.

5.) It’s Not All About Me.

Limiting interruptions is good. Choosing which interruptions are priority is better. It isn’t usually convenient for me to stop what I’m doing and attend to my dog’s needs. But when I make the time, she’s a lot happier—and ultimately so am I. It can be frustrating to be interrupted by coworkers, callers, and clients who need something from you. However, by helping others with their tasks and problems your own will inevitably go better. Make the time. It’s not all about you.

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Starting Your Business Over Again

Every once in a while, you may find yourself in a business rut. Perhaps your profits have begun to plateau or even decrease. Maybe you have suffered a setback, which in turn has negatively affected your inner drive. Whatever the circumstance or the reason, it’s not too late to turn your business around by starting over again. The following are suggestions to help you do just that.

Embrace and evaluate mistakes. If you had never started your business in the first place, you wouldn’t have made the mistakes that will help you learn how to succeed. So the first step in starting over is to reflect on those mistakes. Ask yourself what specifically it is about your business that is preventing it from flourishing. Once you identify the problem, you can work on how to solve it.
Set a goal and develop a short-term plan. If your goal is to increase your client base by 25% by the end of the year, create 3-4 steps you can take within the next seven days to begin reaching that goal. It is also a good idea to make benchmarks for yourself along the way. This not only keeps you on track, but also allows for self-accountability.
Reconnect with past clients. When you got your business off the ground, you worked hard to acquire your customers. Don’t hesitate to reconnect with them; they may appreciate a quick phone call thanking them for their past patronage. Along with that, you could offer a special promotion or incentive exclusively for past clients. You’re showing them that you value them as your clients, and you’re also offering them an opportunity to rediscover what makes your business special and beneficial for them.
Reinvent yourself. This can apply to your brand, your product or service, your marketing strategy, or any aspect of your business that isn’t working for you right now. These are tough economic times, and it may do your business a world of good to consider how things have changed since you first began. Have your customers’ needs changed? Has your product been overshadowed by a newer, shinier version elsewhere in the industry? Is your social media presence a time-sucker that hasn’t positively contributed to your business? Focus on one aspect that needs a makeover and don’t be afraid to think outside the box.
Get educated. Millions before you have started small businesses both successfully and unsuccessfully. Not only that, but these people have also written about their experiences. So fire up that e-reader or take a trip to your local bookstore and do a little research that is relevant to your business. Furthermore, a fresh perspective may be just the boost you need to recharge your batteries and spark the idea plug for your business venture 2.0.
Reward yourself. Let’s face it: owning your own business is hard work. Once you have reached a short or long term goal, enjoy it! Something as simple as splurging on that super sweet frozen coffee drink you love or taking an afternoon to go see a movie will help you stay focused while keeping the end in sight. Care to make it really interesting? Put one small reward on a post-it note and throw a bunch into a hat. When you meet your first goal, reach in and enjoy! Most people stay the course when they know there is some form of compensation awaiting them upon completion.

What steps have you taken in the past to start your business over again? Why have they worked or not worked? Please share with us in the comments section below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

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DSEF & Money Wise Women: Developing a Spending & Debt Reduction Plan

Today’s highlighted post from Money Wi$e Women Get Smart Teleseminar Series:

Developing a Spending & Debt Reduction Plan

Becky House is the Quality Assurance and Education Manager for North Seattle Community College Foundation dba American Financial Solutions. She has over fifteen years of experience in training and education development with non-profit organizations. Within the last ten years, Becky has specialized in developing and presenting financial education throughout the greater Puget Sound area. She presents classes for community resource agencies, for private employers at local colleges and universities such as the University ff Washington Law School and the University of Puget Sound. She currently serves as the vice chair of the Asset Building Coalition of Kitsap County and is the secretary for the Kitsap Housing Coalition. In June of this year she was honored by Governor Gregoire for her work on financial education.

To find out about upcoming teleseminars, visit http://www.moneywisewomengetsmart.com/

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5 Easy Ways You Can Give During the Holidays and Build your Business

During this season of giving, it’s easy to get caught up in the hustle and bustle of shopping for loved ones, preparing for holiday parties, and decorating our homes and places of business. However, we all know the importance of giving back to those in need. This holiday season, you can include charity into your business; you’ll be doing a good deed, but at the same time, you will be able to grow your business.

Help out local food banks. – Food banks are always in need of volunteers. One way to help is to offer to pick up food door to door in your neighborhood and deliver it to the food bank. At each pickup, leave a business card or flyer with a promotion to donate a percentage of your proceeds to the food bank. However, be sure and ask for permission from the food bank or any charity you work with to leave your business card or other promotional item. Those who are kind enough to be donating food will welcome the opportunity to continue giving back while doing their holiday shopping.
Donate products or services. – You don’t have to contribute cash to a local charity in order to have an impact on the community. Instead, you can offer pro-bono services to help those in need. Many school parent-teacher organizations sponsor tricky trays (chance auctions) to raise money for the band trip, new sports uniforms, or classroom technology equipment. Consider putting together a gift basket for the event that includes information about your business. Gifts donated can be anything from jewelry and cooking supplies to yoga classes and spa days. Your business will get some free advertising, and because you are actively benefiting the community, you may find yourself with a whole new customer base as well.
Host a family-oriented event. – Keeping in mind the needs of your customers, it isn’t difficult to plan an event that welcomes young families into your place of business. How about a morning with Santa Claus? Your customers bring their children in to meet Santa, get a free picture with him, and have some complimentary milk and cookies. This is a hospitable way to usher in the holiday season, meet and greet your customers, and give your business a boost for the New Year.
Support veterans’ families. – Put together a thoughtful care package filled with your products or vouchers for services to send to local families of veterans or active military. Include your business card and incentives for them to try your other products. Not only will you be supporting our troops, but you may even tap into a whole new customer base.
Take advantage of community service opportunities. – Most churches and other nonprofit organizations perform regular community service. By joining these types of organizations, you can make giving back a regular part of your business model. Additionally, (again with the permission of the organization), you can leave your card and promotions to try the products or services your business offers. This is also a suitable way to initiate contacts within the community that will allow you to continue your charitable efforts.

By giving back during the holiday season, you not only do your part in helping those in need, but you also encourage loyalty among your customers by showing that you have a vested interest in the community. In these tough economic times, many people are looking for affordable ways to support their local business owners and would welcome such opportunities, especially as they prepare for holiday celebrations.

What are some ways your local businesses have given back during this holiday season? Please share your comments with us below!

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DSEF & CBBB: Can Google Find You?

Today’s highlighted blog post from the Council on Better Business Bureaus (CBBB)

Can Google Find You?

Here’s how to boost your Google Search Ranking in 2 easy steps.

A few months ago, I wrote about what Google+ was and wasn’t doing for small business owners. Here’s what it’s not doing: welcoming your social network marketing efforts with business profiles on the site. Here’s what it is doing: offering you an easy way to demonstrate your relevancy and increase your ranking.

It wasn’t long ago that we were all scrambling to add Facebook “like” or “recommend” buttons to main websites, blog posts, and product pages. You may very well have a half a dozen or more widgets allowing your fans to link to your pages via Facebook, Twitter, LinkedIn, Reddit, StumbleUpon, Delicious, and other link sharing sites. Some link sharing sites have staying power, and others were temporary fads. Only time can reveal whether new sites will appeal to users.

So, why do you need a Google+ widget?

Because it’s Google, obviously. The same company on which you depend to summon up your link in response to relevant queries is offering you an opportunity to embed on any site an easy way for your customers to validate your page to Google.

Whether or not Google+ will succeed is still to be seen. There’s no sense in going ‘all in’ just yet, in the same way that you wouldn’t invest everything to base your entire business on HP Touchpads. But a small, inexpensive, and simple campaign based on Google+ can improve your local search results and drive traffic—virtual or physical—to your site.

A few easy steps:

* Create a profile on Google Places

* Identify customers with Google accounts—those using gmail addresses

* Create an email campaign asking for online reviews on Google Places

* Embed code allowing customers to easily give you plusses on Google+

* Ask customers to share your Google+ badge

Google has recently made public their intentions to help every business get online. They have been unrolling the program slowly, overseas, and beginning in the US in the state of Texas. Google wants to support small business owners online; this much is clear. So don’t worry about the latest fad. Instead, just make these two sensible changes. Get on Google Places, if you’re not already, and get your Google+ badge so you can claim your piece of Internet real estate and start collecting plusses.