All posts tagged small business

Free Educational Series for Entrepreneurs

Free Educational Series for Entrepreneurs

Money Wise Women Educational Services is a non-profit organization dedicated to educating and empowering women to live financially healthy lives. DSEF proudly sponsors the free Money Wi$e Women Get Smart Teleseminar Series hosted by Marcia Brixey, Founder and President of Money Wise Women Educational Services and author of The Money Therapist: A Woman’s Guide to Creating a Healthy Financial Life. The series covers topics related to business and finances and provides women the opportunity to learn from professional experts in a safe, comfortable environment.

Here are only some of the topics that can empower your business, money and life. Listen to past interviews with professional experts:

  • The 5-Keys to Unlocking Passion, Purpose and Prosperity: A Transformational Approach to Goal Setting
  • Managing Your Time and Multiple Commitments
  • Tax Tips For The Self Employed
  • Reduce Debt, Reduce Stress
  • Your Money Personality And Self-Employment
  • Power of Vision Using Dream Boards
  • So You Want to be an Entrepreneur
  • Give Your Elevator Speech a Lift
  • Create the Life You Imagine: Dream It, Believe It, Be It
  • Goal Setting for Financial Success and Prosperity
  • Train your Brain
  • Achieving a Lifetime of Financial Security
  • Women And Leadership – A perfect match
  • Email writing that counts

And many more! To see the complete list and access each recording, visit http://www.moneywisewomengetsmart.com/past_teleseminars.html

To find out about and register for upcoming teleseminars, visit http://www.moneywisewomengetsmart.com/

How to Find Customers

How to Find Customers

There are two major components to a thriving business: Happy and loyal customers that come back, as well as a steady stream of new customers.

The first is a matter of consistently providing excellent service that people appreciate and talk about.

The second one may seem a bit more challenging. So how do you find new customers?

Go to where the people are. You should not rely on your salesmanship, but instead focus on increasing the quantity of people that you engage with on a regular basis. People are around you all the time, and within that group are your customers. Your goal is to find them, talk to them, befriend them and nurture them so that they become the first group: happy and loyal customers.

First, let’s begin with where to find new customers:

  1. Join an association/club/organization
  2. Take a community-sponsored class or course
  3. Present a workshop or be a speaker
  4. Get a hobby and join others with the same interests
  5. Get involved with a charity or cause
  6. Go to a networking event
  7. Go onto social media networks, engage and find old/new friends
  8. Go to family parties, reunions, and social events
  9. Promote and sponsor a community activity/event of your own
  10. Start a book, breakfast, coffee, coupon, or arts & crafts club
  11. Network with other businesses and business people in your community
  12. Become a connector/referrer for others, and become a go-to person
  13. Start a referral rewards program with existing clients
  14. Use local advertising and marketing

Second, once you find them here’s what you need to do:

  1. Be curious and learn to enjoy meeting people
  2. Ask questions and improve your listening skills
  3. Be positive and inviting
  4. Be professional and authentic
  5. Don’t be a salesman, but be friendly and social
  6. Become a “let’s have coffee” person and meet face to face with people
  7. Be a social and party person
  8. Have all the possible ways to contact you on your business card
  9. Start using and writing notes on your business card to hand to people you meet
  10. Make yourself memorable, but not over the top. Make your first impression a lasting one
  11. Convey passion in what you do

It’s all about the numbers. Seek quantity. Quality customers will only come if meet enough people. Start with a new goal of meeting new people and engaging them every day.

Let us know how these tips help you increase new customers. What tips can you share for finding new customers for your business? Would love to read your ideas in the comments below!

Knowing Your Market

Knowing Your Market

Are you considering starting your own business? It’s an exciting step! Before making the leap, however, it can be helpful to do some market research, to make sure that people will buy what you have to offer. In direct sales, your company may already have a lot of this legwork done for you.

Here are some simple steps to briefly analyze how well your business might do, and to help you understand who you want to reach with your new business.

  1. Ask everyone you know in your local community if they would purchase your products/services.
  2. Within your local community, identify the people who would purchase your products/services. They are your target market in the beginning.
  3. Within this target market understand why they would purchase from you:
    • Is it because they trust you?
    • Is it because of your education and/or background?
    • Is it because of your friendship and/or relationship?
    • Is it because of the uniqueness of your products/services?
    • Is it because of your personalized service?
    • Is it because of the great value of your products/services?
    • Is it because your products/services make your market more attractive?
    • Is it because your products/services make your market more healthy?
  4. Identify and define your target market similarities:
    • Are they families or individuals?
    • Are they professionals?
    • Do they own homes?
    • What’s the age range?
    • What’s their income level?
    • What are their hobbies and interests?
    • Are they a two family income?

Understanding why your target market will purchase from you will help you create an effective marketing plan. By identifying your target market’s similarities, you will be better able to promote your message to the right consumers. But most importantly, you will know if you can quickly make an income with this business and who your potential customers will be before you open for business.

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

How to Build Your Brand

How to Build Your Brand

It seems like everyone is talking about branding these days. People are branding everything. For example, what’s the difference between tap water and bottled water? Are there real differences or is it all in the branding?

Branding is an important topic for your small business because it helps you stand out from your competition. Your brand identifies and defines your business for your target market.

Here are some simple steps to help you build your brand.

  • Identify your target market by connecting your uniqueness to the appropriate consumer. Your brand promotes your strengths and how you service your target market, and it establishes a clear difference from your competitors.
  • Be positive and a resource to others. These two elements will help attract people and build your brand.
  • Create and establish an online presence/brand that genuinely engages others on social media networks. Provide responsive customer service that builds loyal relationships within your target market.
  • Share, impress and promote your expertise. First identify problems in your target market that you can help solve. Then, starting locally, find outlets where you can share your uniqueness and business. Also create your own promotions like a radio show, online video show, become a community speaker, and present workshops.
  • Connect with influencers. Help and support others who have large followings and/or great reputations to add value to your brand. This is a quick way to develop positive buzz about you and/or your brand.
  • Be memorable. You must make an impression on your target market. Stand out by being friendlier, more helpful, having better products or services, more responsive customer service, personalized care and authentic communication to create long lasting relationships.
  • Be active in your community. Use community activities/events/causes to continually remind people about you and/or your brand.
  • Initiate projects. Start locally, sponsor, lead, or organize solution-oriented (that you can help solve) projects that generate positive conversations about your brand.

Your brand should quickly convey who you are and how you help your target market. As your business grows, ask your customers for their feedback to ensure brand recognition and that you’re meeting customer expectations.

How do you build your brand? Would love to read your thoughts and tips in the comments below.

How to Stand Out from Your Competition

How to Stand Out from Your Competition

To succeed in business, you need to set yourself apart from your the competition. That means knowing what makes you great, and communicating it! Successful businesses make this a part of their business culture, and follow through every day. Is your business ready to take the next step?

Here are some factors that can help your business stand out from your competitors:

  1. Deliver great value – Offer excellence for a great price.
  2. Offer more choices in your products/services than your competitors.
  3. Make the sales process more convenient, easier and quicker than your competitors.
  4. Make it easy to find and contact you – use memorable business cards, post information on how to reach you through social media networks, post your cell number and promote testimonials.
  5. Share your sense of passion and excellence for what you do – make sure you come across passionate, caring and willing to do what it takes to earn your customers’ loyalty.
  6. Follow up immediately after the sale and continue on-going follow up.
  7. Anticipate your customers’ needs and help them with solutions.
  8. Ask for feedback and act upon those suggestions.
  9. Continue to improve.
  10. Be a connector and networker – help your customers find solutions to their needs, even before they know what they are, and engage in becoming friends with everyone you meet.
  11. Stay current in your area of expertise – keep up with professional training, industry trends and share innovations with your customers.
  12. Be positive and approach everything with a can-do attitude.
  13. Strive for excellence every day.
  14. Be more personable, friendly and approachable.
  15. Become solution oriented.
  16. Be creative and innovative while also following through.

As you begin to invest your energy into these factors, you’ll find that not only will you begin to stand out in your industry, but you may also be amazed that most will not even try to compete with you.

How do you stand out from your competitors? What makes your business special and unique? We would love to read your tips in the comments below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

How to Become an Influencer

How to Become an Influencer

Influence is an important trait when you’re a business owner. You need to have the respect and impact to cause the desired outcomes. These outcomes might be a sale from a customer, the cooperation of your team, or getting others to talk about you online. Regardless of what you are trying to do, having influence that leads to desired outcomes can be a real benefit for your business.

Every person and business can be an influencer. In fact, very successful people and businesses are often great influencers. For the average person or small business to be a successful influencer, you need only to apply and leverage some of these points to see positive results.

  1. Be known as an expert in something – For example, if you sell chocolate, become an expert on making chocolate tarts.
  2. Pinpoint a topic and find a niche – For example if you sell cosmetics, you might focus on people who want only natural facials.
  3. Share your expertise regularly – Write a scheduled article for your local newspaper, create a weekly newsletter and/or do a weekly radio talk show.
  4. Help other influencers – Connect with people who have a large network and help them with their cause. For example, if the influencer is promoting a fundraiser, you who sell cookware might offer to create a dessert as a prize to be auctioned off to support the cause. This way you show your expertise.
  5. Promote your expertise through workshops and interviews – For example, if you sell cosmetics, partner with a health food store and present a workshop on how to eat healthy, feel great and look great. Look for interview opportunities and interview other influencers.
  6. Offer stories and your expert advice to local news outlets – Sometimes local news media are looking for community based stories or need an expert opinion on a topic. Make sure they know to call you.
  7. Integrate your expertise with trends – For example, your town is sponsoring a yo-yo contest, you as the chocolate expert show people how to make their own chocolate yo-yos.
  8. Engage your audience and develop relationships – Connect and have conversations with as many people as you can and in as many ways as you can. Friend them on social networks, talk to them on the phone, participate in town events, attend PTO meetings, and support causes.
  9. Create a plan, measure your growth and adjust your plan according to results – Define your niche, pick one thing to do on this list every week, connect with new people every week, and evaluate the results after a month. Ask yourself how you can do better, what haven’t you done yet, and adjust your plan for the following month. After six months, compare the amount of business you’ve gained from the previous six months.

By instituting and leveraging a few of these ideas you too can become an influencer in your circle and impact your business.

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

How to Use Credit Cards Wisely

How to Use Credit Cards Wisely

Like most things in life, there are always two sides to everything. We try to maximize the benefits and minimize the negatives. The same holds true with credit cards. They can be a valuable resource, but you have to use them wisely or they could cause trouble! Understanding the pros and cons of credit cards can help you navigate your financial decisions successfully.

Here are the Pros of credit cards:

  • Convenience – You can use credit cards almost anywhere and for almost anything.
  • Great for emergencies – If your car breaks down and you need it fixed, your credit provides you with an immediate sum of money.
  • Rewards programs – These days you have so many choices when it comes to reward programs. If you want to save money on gas, get a card that gives you a discount. If you want to travel, get a card that give you free airfare mileage. If you want to start a college fund, get a card that will put money into your child’s college fund.
  • Building your credit history – Credit cards are a quick and easy way to build up your credit score.
  • Easy way to keep track of spending – Your monthly statement can help you maintain a budget, and manage expenses.
  • Establish a business account – With a business credit card account you’re keeping your business and personal funds separate and establishing a business credit history.
  • Security – If you lose your money it’s lost forever, but the bank can replace a credit card and stop any unauthorized purchase. And if you overpay for something or receive a defective product you can contest it or get your money back through your credit card company.
  • Consolidation – If you’ve used several credit sources, you can consolidate payments into one payment.

These are the Cons that you want to minimize:

  • High interest rates – Make sure you can pay off your balance each month.
  • Fees and penalties – Choose credit cards that have lower fees and always pay on time.
  • Identity theft – Having a credit card increases the risk of identity theft. Be sure to keep an eye on your statements, and shred them before discarding them.
  • Increase debt – If you’re not disciplined, you can easily find yourself with a large debt. Don’t let your debt get out of hand.
  • Credit score risk – If you have too many cards or don’t maintain them well, your credit score can drop quickly.

Here’s how to maximize the advantages:

  • Use your credit cards in emergencies primarily.
  • If you have a business, establish a credit card in your business name to separate your business and personal finances.
  • Choose and use rewards programs wisely to maximize discounts, accumulate travel miles, start a college fund and meet other financial goals.
  • If you have a lower interest rate or 0% promotional cards, use them to pay for large purchases, but make sure you can pay off the debt before interest rates increase.
  • If you need to increase your credit standing or score, use your credit cards and pay on time. Carry some debt short term and then pay off the balance. Financial institutions are evaluating your ability to maintain your debt in calculating your credit score.
  • Review your credit card statement every month and use it to maintain your budget. If you find that you are spending too much, switch to cash only purchases.
  • Use credit cards for thoughtful purchases and never for impulse buying.
  • Put all your automatic payments on credit cards so you have a record of them, but make sure you pay them off each month.
  • If you have several higher interest payments that can be lowered by consolidating them onto a lower credit card, do so, but keep in mind that it’s only for the short term and you must pay them off before the interest rate rises or is due.

Credit cards are a modern convenience and can be beneficial if used properly. Are there other advantages that you can think of? We would love to share your tips with our community.

These People Are…Incredible – Guest Post by Joe Mariano, DSA President

These People Are…Incredible – Guest Post by Joe Mariano, DSA President

From The DSEF: Today we’re delighted to bring you a guest post by Direct Selling Association President Joe Mariano. Joe and his team at the DSA work tirelessly to protect, serve and promote the effectiveness of member companies and the independent business people they represent. The DSA also works to ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.

“These people are … incredible.”

That’s what one direct selling CEO recently emailed me during her conference. I know exactly what she meant. After 26 years working at the Association, I’ve seen more than just a few company meetings. Each company brings its own unique style and expertise to its get-togethers, but they all have one thing in common: the passion, enthusiasm and love that the salesforce brings to our business. There is nothing more exciting, invigorating and gratifying than to get out into the field and see this reflected in the eyes and voices of our salespeople.

In recent weeks, I’ve had the opportunity to speak to thousands of company salespeople, from Philadelphia to Columbus to San Francisco. They are hungry for the messages that DSA, DSEF and our World Federation are uniquely suited to bring—the spirit of the industry, credible industry statistics and information, identification of our opportunities and challenges, a validation of what they do, a report on the government regulations that may affect them, and finally—a sense of being part of something truly phenomenal. Something larger than just a kitchen table crowded with receipts and paperwork, larger than their neighborhood party, larger than the sales organization they are working so diligently to build. Larger even than their great companies. They are part of a remarkable industry that is changing lives and helping people across the country and across the globe. A true phenomenon, 100 years and more in the making, that is offering an income opportunity to struggling people, that is changing communities, that is making unparalleled charitable contributions, that is capable of changing lives.

When we talk at these meetings of some of the 16 million people in the U.S. and more than 70 million across the globe, heads nod and notes are scribbled. When we tell the story of the direct selling representative floating down the Amazon River to sell her goods, or someone embracing entrepreneurship in China with the economic opportunity that direct selling provides, a collective “Ah” rises from the audience. When we describe the single mom who found her calling and herself in direct selling, a smile spreads across the listeners’ faces. Each of these sellers knows this story. Each of these sellers has seen this story reflected in his or her own life, and the lives of the people they have touched through their direct selling activities.

And when the remarks are done, the audience cheers. They cheer for themselves and everything they know they have accomplished and will accomplish. Each of you has probably seen this played out in some way at your own company events. I truly wish each of you could join me at all of these company meetings so you can see you are part of something even beyond your own great company. That you, as part of this great industry, are changing lives. That you are part of a community coming together through DSA. That all of these people are … incredible.

Joe Mariano is President of the Direct Selling Association. He also serves as Vice Chairman on the Direct Selling Education Foundation Board of Directors, and Chairman of the World Federation of Selling Associations (WFDSA) Global Regulatory Affairs Committee.  

How Are Those Goals Working For You?

How Are Those Goals Working For You?

Many of our goals are similar to those of our neighbors, friends and family. Most of us would like a nice house, a new car and more stuff. But are these things what dreams are made of? Are these our true goals? Or are we following what everyone else wants?

Sometimes it’s important to stop and ask yourself: How do I know what I really want? How do I find my OWN purpose and passion?

Here are some practical steps to help you get started:

  1. Don’t be afraid to dream. Give yourself a few hours today and daydream about what you want to accomplish. Visualize, imagine success, and write down those activities and/or achievements.
  2. Make a list of what makes you smile, delights you and gets your heart pumping.
  3. Review your list and pick one to focus on.
  4. Briefly, write down what it is and clearly describe how it looks, smells and tastes like. Use this process to turn your vision into words and bring it into your reality. Give it life.
  5. Now that you have a rough idea of what it is, do some more research. Answer who, what, when, where, why and how.
  6. As you continue to define and think about your new goal, start to get yourself excited and make it your own.
  7. Once you have a concrete goal, follow a plan to achieve it. Here’s a simple way to create a plan: http://dsef.org/2011/09/12/the-power-of-a-plan-and-30-days/

Accomplishing goals that really matter to you will not only bring you true success, but offer deeper personal satisfaction. Like with any journey, the beginning is filled with excitement, you’ll open greater opportunities along the way, and in the end you’ll create a lifetime of memories.

So, what’s your purpose and passion? How’s your journey going? We would love to hear about it. Please share your thoughts and insights in the comments below.

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

Simple Tips for Saving Energy

Simple Tips for Saving Energy

If you’re a small business owner that works from home, your electricity bill may be doing double-duty…covering both your home and business energy needs. Fortunately, there are some simple ways to save energy throughout your home, leaving you with more cash for the bottom line!

Here are some simple ways to save energy around the house:

  • Caulk and weatherstrip your doors and windows. It keeps cool air in during the summer, and heat in during the winter.
  • Add a storm door to all outdoor doors.
  • Replace your windows with energy-efficient windows if possible.
  • Use heavier window treatments, such as shades and curtains, to help maintain the indoor temperature in your home.
  • Make sure all of your appliances are energy-efficient.
  • Unplug all appliances, including computers, when they will not be used. This keeps them from drawing power when not in use. (Alternately, plug into a power strip and turn off the strip when not in use.)
  • Turn off your computer if you’re not going to use it for more than 2 hours. If your monitor is separate from your computer, turn the monitor off if it will not be used for more than 20 minutes.
  • Use of new lighting technologies can reduce lighting energy use in homes by 50%–75%. Upgrading 15 of the inefficient incandescent light bulbs in your home could save you about $50 per year. (source: energysavers.gov)
  • Use the lowest watt bulb practical for each space. The lower the wattage, the less energy the bulb uses when lit.
  • Turn off your lights whenever you don’t need them, and teach your family to do the same.
  • Turn down the heat in your home. By getting your family used to a lower temperature (even 5 degrees) you can save a lot of energy.
  • Consider using a space heater, rather than turning up the system in your whole house, if you’ll only be using one room in your house for long periods of time (like a home office.)
  • To conserve hot water, fix leaks and install low-flow fixtures.
  • An energy-efficient dishwasher can actually save more energy than hand-washing dishes in hot water several times per day, especially when using shorter wash cycles.
  • Get an energy-efficient clothes washer and dryer. In your clothing washer, use cold or warm water for washing, and cold water for rinsing.
  • Lower the thermostat on your water heater. For each 10ºF reduction in water temperature, you can save between 3%–5% in energy costs. Most households are just fine with a setting of 120ºF on their water heater. Reducing your water temperature to 120ºF also slows mineral buildup and corrosion in your water heater and pipes. This helps your water heater last longer and operate at its maximum efficiency.

By giving some attention to these small details, and teaching your kids to do the same, you can reduce your energy costs and conserve energy. And that means more money in your pocket!

How do you save energy at home? How does your business conserve energy? We would love to read your thoughts and tips in the comments below!

We are thankful to the US Dept of Energy for sharing these valuable tips on their website at http://www.energysavers.gov. For more information on any of the topics above, please visit their website.