All posts tagged social media marketing

Three Ways to Find New Customers Online

Three Ways to Find New Customers Online
Three Ways to Find New Customers Online

Three Ways to Find New Customers OnlineWith so much communication happening on social media and on the internet in general, it can be beneficial for you to take advantage of this resource. It is possible to find new customers online as long as you remember an important thing about direct sales: relationships. Even though you are venturing into cyberspace, building relationships is still a necessary part of running a successful direct selling business. Here are three ways for you to get started.

  1. Join and interact with a group online. Most of the most popular social media sites have groups to join for special interests. For example, a new direct sales consultant found a group on Facebook specifically for work-at-home moms in her town. After joining, she promptly began interacting by asking questions, commenting on others’ posts when she had ideas to contribute, and sending friend requests to those she has met in real life so they could see each others’ news feeds. Groups such as these contain like-minded individuals who can join forces, network with each other, make referrals, and provide support. Local groups are especially effective because you can meet others initially in an online setting, but follow through in real life so you can continue building the relationship. 
  1. Follow and interact with online leaders in your industry. If you don’t already know the names of your industry’s leaders, make it your priority to find out. Ask your upline, refer to your company’s corporate website, and search other direct selling websites. Choose a few who seem to contribute regularly to online discussions (blogs, articles, etc.) and follow them on social media. Twitter is a great forum for such discussions, since the microblogging site provides maximum exposure. Once you get a sense of how these industry leaders interact, get in on the action. Post questions, share success stories, and retweet (repost with credit) posts that are important to you. Keep in mind that most industry leaders have thousands of followers, so you may not get a specific mention or reply, but you are continuing to learn from the best and getting your name and brand out there. 
  1. Start a simple blog and/or be a guest blogger for established sites. Start your own blog using a free web publishing service like WordPress or Blogger. Be yourself, share your experiences, and invite others to interact. You’ll make connections and continue building relationships that can translate into new customers. If you really enjoy blogging, offer your services to established sites in your industry as a guest blogger. You’ll make a bit of extra money and increase your name recognition. 

The direct selling industry as a whole is continuing to evolve as we find new ways to use the internet to our advantage. Jump right in, use your existing people skills, and build those online relationships to find new customers. 

Do you have additional ideas about finding new customers online? Please share them in the comments sections below!

Four Tips to Build Your Personal Brand

Four Tips to Improve Your Personal Brand
Four Tips to Build Your Personal Brand

Four Tips to Build Your Personal BrandAs a direct seller, your company has its own ways of promoting its brand. However, you are responsible for making it your own and improving upon the individual qualities you bring to your brand. In today’s post, we give you four tips to help you do just that.

  1. Give your clients ways to promote your brand. Engage customers in creative ways that will allow them to get a conversation going about your products and services. For example, use your Facebook page or Twitter feed to start a top ten list. A consultant for a company that sells manicure quality nail wraps held a contest in which her clients posted pictures of themselves wearing outfits that coordinated with their nails. Anyone subscribed to the page could vote on the best photo. The winner got a free gift, and the clients got new ideas for how to use their wraps as well as inspiration to try new ones. This type of engagement was the consultant’s way of getting to know her clients and giving them a fun way to promote her brand.
  2.  Always keep your word but also exceed it. In a business where you likely have many competitors who can offer similar products and services, your word is one of your greatest assets. If you say you will do something, there is no option other than to do it. Take this idea a step further whenever possible. For example, a customer needs her order rushed to be delivered in time for a loved one’s birthday. As the consultant, you say that you’ll personally put the order in first as well as double checking with corporate to make sure it was received and will arrive on schedule. After doing so, you get the product from the hostess when she receives it and hand deliver it to the customer. Going above and beyond your responsibilities increases your credibility; your clients will also associate your reliability with your brand.
  3. Focus on being the best at one thing at a time. Although it is important to have lofty goals for your business, don’t try to take on too much at once or you’ll risk burning out. Choose one aspect of your business at a time to become the best at. For instance, you aspire to be the best on your team at getting guests at your parties to book their own parties and keep their dates so the party actually happens. Invest your time and effort into creating ways to get potential hostesses excited about having a party and following up effectively. While working toward this goal, focus exclusively on it until you’re ready to move on to the next one. You’ll be able to make yourself stand out, therefore improving your brand.
  4. Continue to improve and be better than your competitor. The best way to begin besting your competitor is to gather information about how the competitor does business. The nail wrap consultant researched similar companies, emailed some of their consultants, and attended some parties as a guest. She was able to take mental notes about what she did and didn’t like about the business as a whole. When she signed with her chosen company, she knew exactly how she wanted to improve upon the competition’s ways.

Use your strengths and unique qualities to improve your brand. Your clients and prospects will associate you with those attributes and pass along a good word to their friends and families. How can you use the tips from our list? Please share your ideas in the comments below!

Using Facebook Ads to Build Holiday Business

Using Facebook Ads to Build Holiday Business

Facebook Ads can be a powerful tool in helping you build business during the holidays. For a rather small investment, you can specifically target people you want to reach with your message. Whether your message be related to sales or recruiting, Facebook Ads can help you reach the right people and build your business.

Facebook Ads to Build Holiday Business from http://dsef.orgThe easiest way to get started with Facebook Ads is to use Facebook’s built-in Ads Manager. To get there, click the wheel icon in the upper-right corner of any page on Facebook, and click Create Ads.

Next, you’ll choose an objective for your ad. If your goal is to increase the Likes on your Facebook Page so that you can build your community and engage them through a series of posts filled with content as well as promotions, choose “Page Likes.” You might choose “Clicks to Website” if you want to point your ad towards a sales or recruiting page on your site, or a custom landing page designed to capture visitor information. If you are going to be hosting a special event for the holidays (an open house, a table at a bazaar, etc.) you might want to choose Event Responses, and set up an Event on Facebook with the details of the event. If you’ve set up a special Offer on Facebook, such as a special discount on a product, you might choose Offer Claims. Choose the type of result you want for your ads, and select the objective from the list.

Facebook Ads to Build Holiday Business from


Once you’ve made your choice, select the options that make sense for you. In this case, we’ve chosen Clicks to Website. Note that we are adding additional tracking by using (a link tracking service) that will enable us to count the number of clicks that our link gets. (For advanced users, you can use Google’s URL builder in conjunction with Google Analytics to track the source and medium of your links, and tie it to specific campaigns that you can track within Google Analytics. Shorten the tracking URL that the URL builder creates with, and use that URL here.)

Facebook Ads to Build Holiday Business from

Next you’ll choose images for your ads. You can select up to 6 images, and Facebook will create up to 6 versions of your ad with each of the images.

Facebook Ads to Build Holiday Business from

Now it’s time to write your ad. Connect your Facebook Page to your Ad, and then write your ad copy. (Depending on the type of ad you choose, you may have slightly different options here.) You can choose to place your ad in the News Feed, the Right Column, or both. By default both are selected. If, for example, you want to remove the Right Column, simply select “Remove.” For tips on creating your Facebook Ads, read this post. (Facebook has recently changed its ads interface, but this post still has some useful information.)

Facebook Ads to Build Holiday Business


Your next step is to make choices about who you want to target with your ads. You can choose geographic location, gender, age, interests and more. If your advertising budget is limited ($5 or $10 per day) try to keep your advertising target market small. You may also wish to target people whose friends are connected to your Page, as they may be more likely to engage with your ad because their friends already like you.

Targeting is the most important part of the ad process. Especially if your budget is small, be very specific about the type of people you want to reach. You may wish to limit your geographic area to where you actually live and can service customers, and be very specific about the interests, education level, etc. of the people you want to reach. If you’ve never done an ideal customer profile, now is the time to start. What does your most profitable target look like? What are their interests? What is their lifestyle? The more specific you can be, the more likely it is that you will reach them through your ad campaign. Experiment with this to see which target markets give you the best results.

Your final 2 steps involve creating a campaign and deciding how you will pay for your ads. Now mind you, you must have a billing source associated with your Facebook profile (personal account) in order to advertise.

First you’ll create a Campaign with a daily dollar limit associated with it. For example, you might create a campaign called “Holiday Sales” and add a daily spend limit of $10 per day for that campaign. All the ads you create will be lumped together under this campaign. You can create as many ads as you want for the campaign, but you will never spend more than $10 daily for this campaign. Once you reach that spend limit, Facebook will no longer display any of your ads that day.

Facebook Ads Campaign and Pricing

Next you’ll decide how much you want to pay for your ads. If you Optimize for clicks, you’ll only get charged for the number of people that click on your ad. This is our favorite method. If you Optimize for impressions, you get charged for the number of times Facebook displays your ad, regardless of whether or not someone interacts with your ad.

You may want to choose “Manually bid for clicks” and then enter a dollar amount you’re willing to pay up to for clicks. Keep in mind that this is a bid, not a set amount. You will never pay more per click than the amount you specify, but you may pay less. Facebook recommends a range for your pricing bid. If you want to ensure your ad is displayed, you may want to work on the high side of this bid.

After you have made these choices, review and place your order. Once Facebook approves your ads (can take up to 24 hours) they will begin to run within the Facebook platform. It is important to continually monitor the success of your ads, and write new ones as needed.

Facebook Ads can be an excellent way to build your holiday business by helping you connect with more people. Start with a small daily amount, and monitor the success of your ads daily. This can be an excellent way to grow your business.

Do you use Facebook Ads? How successful have they been for you? What advice would you give to someone trying them for the first time? Would love to read your experiences in the comments below!

A Fantastic List of Resources to Grow Your Business

A Fantastic List of Resources to Grow Your Business

Are you looking for ways to grow your business? Increase your sales? Manage your time better? Here at DSEF, we’ve been providing content for years on these topics and many others, to help you build a more profitable and rewarding business.

So today, we decided to reach back into the archives and compile some of our posts by topic, to help you find the content that will help you with what you’re working on right now. Take some time to explore the posts below, and share them with your friends and colleagues. We wish you much success!

Grow Your Business from http://dsef.orgMarketing Your Business Online

Establishing Your Online Presence

4 Tips for Effective Online Marketing

Tips for Running an Effective Contest Online

5 Tips to Attract More People to Your Facebook Page

12 Tips for Successful Online Virtual Events

4 Ways Photos Can Help You Grow Your Business

Making Facebook Work for Your Business

Using Instagram for Your Small Business


Grow your Business from http://dsef.orgBusiness Growth

Free eBook: 15 Days to Greater Success

3 Things You Must Do Now to Grow Your Business

Reaching Your Target Market in Different Generations

6 Ways to Get in Front of More Customers this Holiday Season

7 Ways to Get More Customers

Planning for a Bigger Business: The 3:3:3 Approach

Free eBook: The Power of the Success Mindset


Tips for Business Growth from http://dsef.orgIncreasing Sales

5 Ways to Get More Sales From Existing Customers

3 Ways to Increase Your Average Customer Order

4 Ways to Master Your Sales Pitch

4 No-Cost Ways to Increase Sales



8 Ways to Be a Great Leader

What Your Team Needs

Leadership that Motivates


Time Management

Why You Procrastinate

Balance Without Sacrificing Business (How to Make your Business More Efficient)

How To Manage Your Time on Social Media


Grow Your Business from http://dsef.orgBusiness Finances

Creating a Budget for Your Small Business

10 Tips for Reducing Financial Stress

Tips for Taking Control of Your Business Finances


Which post has helped you the most with your business? Please share with us in the comments!

4 Tips for Effective Online Marketing

4 Tips for Effective Online Marketing

4 Tips for Online Marketing from http://dsef.orgOnline marketing can be a powerful tool for small business owners, when it’s used well. The tools are essentially free, costing you only your time and effort. However it’s important to be sure that you are strategic in your use of online marketing, so that the time and energy you invest isn’t wasted effort. Here are some tips to ensure that your online marketing brings results:

  • Start with a Plan: Too many business owners set up social networking profiles for their businesses without a plan. Then they simply post each day or week without a clear idea of what they’re trying to achieve beyond followers. But your social networking presence can be so much more than that if you put a little thought into it. So spend some time first thinking about what results you would like to see as a result of your online presence. Would you like to have more people become regular customers? Then focus on posts like specials that may attract first-time customers, and then following up with great information and excellent customer service related to what you have to offer. Would you like to be seen as a valuable part of the community? Then focus on highlighting local community service efforts which can lead to loyal customers. The point is to think about how you want to be perceived and who you want to attract, and then share content that’s related to your goal.
  • Less is More: Most small businesses do better with just one or two online presences, rather than trying to be on every social network that exists. So pick the social network(s) where most of your target market and customers spend their time, and put some solid effort into engaging there, rather than spreading yourself too thin. You’ll be more likely to develop quality relationships that lead to additional business.
  • Think Beyond the Promotion: Too often local businesses simply talk about their products and what they have to offer. To set yourself apart, focus on your community. Highlight a “fan of the week” and promote that individual and THEIR business or cause (they may send people to you that you wouldn’t reach otherwise.) Share content that will make your community think or laugh. Highlight community issues that are of interest to your followers. Become a source of useful information that people want to read and share, instead of just being a constant commercial. You’ll find your presence grows more quickly.
  • Plan Ahead: It’s harder to produce good content if you have to think of it while you’re trying to do twelve other things. So create an editorial calendar each month, and set aside a solid block of time to write your content for the upcoming month. Then you’ll be more likely to build up excitement around promotions in a logical way, and have a chance to do the research to find content your community will appreciate. By taking the time to plan, you’ll be more likely to engage your community and grow your online presence.

Online marketing can be a great way to find more customers and prospects for your business. By following these tips, you’ll have a more strategic presence that leads to growth.

Do you market your business online? What’s your best tip for growing your online presence? Would love to read your thoughts in the comments below!

Tips for Running an Effective Contest Online

Tips for Running an Effective Contest Online

Tips For Running An Effective Online Contest from http://dsef.orgNow that Facebook has changed its Promotions Guidelines, allowing people to use Facebook features such as likes and comments to enter contests on the social network, the landscape has changed for small business owners and entrepreneurs. No longer do you need to use a third party application to engage your online community with a contest.

But just because it’s easier now to run a contest online, doesn’t mean there aren’t guidelines you should follow. Let’s explore some of the options you have for running a contest online, whether on Facebook or elsewhere, and look at some best practices.

  1. Choose a Goal for Your Contest: One of the biggest mistakes businesses make when hosting a contest is not having a goal. Before you set up any contest, make sure you know what business goal you want to accomplish as a result of the contest, that will justify the time and expense you will put in. For example, you may be hoping to collect email addresses for your mailing list, which will ultimately lead to more sales. You may wish to increase your Page’s likes and reach, which will lead to greater brand recognition. Whatever your goal, make sure you have one, because it will help you structure your contest to achieve that goal.
  2. Decide What Tool You’ll Use for Your Contest: Sure, Facebook is an easy choice for your contest, but it’s not the only choice. Depending on your goals and your budget, you might choose to host your contest on your blog, on a separate tab on your Facebook Page, or on a social network such as Pinterest or Instagram. If your goal is simply to gain likes and shares on Facebook, you may just want to do a contest post on your Facebook Page that encourages those user behaviors. If you want to collect user information, you may want to set up a contact form on your blog  (using a contact form plugin on your blog or a Google Docs form) or on a separate Facebook Landing Page (using a 3rd party application like Pagemodo) that will serve as your entry mechanism. If your goal is to engage users on social networks beyond just Facebook, you might use a Rafflecopter widget on your blog or website that provides additional entries for pinning, tweeting, Instagramming, commenting, etc.
  3. Choose a Motivating Prize: When you have a goal for your contest, you also have a good idea of who you want to reach. Make sure you understand what motivates that type of person, so you can choose a prize for your contest that will attract them. For example, if you want to attract people who would be interested in organizing products, you won’t give away a book about sports. Rather, you’d give away a book about how to organize, or a product that helps someone organize their home.
  4. Choose a Time Frame: Avoid a contest that lasts too long, or you’ll lose momentum and interest. Many contests are most effective when they last a week or less.
  5. Write Up Your Rules and Keep Them Simple: It’s a good idea to write down the rules for your contest ahead of time so that there are no misunderstandings that could alienate the very people you’re trying to reach with your contest. Include such things as how to enter, what people will win, the dates for the contest, and when and how you’ll announce the winner. They don’t need to be complicated, but make sure they’re easy to understand. Post these rules on your website or blog (or a separate Facebook landing page) and provide a link to them wherever people enter your contest.

A contest can be a great way to attract new people to your business. But you need a strategy behind your contest to attract the kind of people that you’re looking for. So take a little bit of time to plan your contest based on your goals, and you’ll enjoy greater success.

What’s your favorite way to run a contest online? What tips do you have for making a contest effective? Would love to read your thoughts in the comments below!

Free eBook: 15 Days to Greater Success

Free eBook: 15 Days to Greater Success

What are your goals? Do you have a plan to put your goals into action?

Having a plan is very important when working towards your goals, but you need something else as well: momentum. While you may be able to get started, when there’s hard work to be done in reaching for what you want, your ability to build the momentum that keeps you moving forward is just as important as your plan.

15 days to greater success coverThat’s why we’re excited to share with you this free eBook we’ve developed called 15 Days to Greater Success. It helps you take your goals and break them down into 15-day journeys designed to help you build the momentum you need to succeed. For some goals, 15 days may be all you need. For larger goals, you can break them down into 15-day segments that lead you along the path to success. By following the plan laid out in this book, you’ll be well on your way to reaching your goals and enjoying the success you’re working for.

And best of all? It’s our FREE gift to you!

To get your free copy of the eBook, click here: 15 Days to Greater Success. You can download it from our Facebook Page. And while you’re there, you can download our other free eBooks too: Business Owner’s Road Map to Success, Creating Your Success Mindset, and Reflections on Success. They’re all designed to give you an edge in your business, and help you focus on the daily practices that lead to your goals.

Please share this link with the business owners you know:

How to build the momentum to reach your goals? Would love to read your thoughts in the comments below.

5 Ways to Get More Sales from Existing Customers

5 Ways to Get More Sales from Existing Customers

MP900178800[1]Most businesses focus on getting new customers, but retaining your current customers is often even more important. Research shows that it costs 6 to 7 times as much to acquire a new customer than to retain an existing one. With this is mind, it makes sense to have a specific strategy in place to keep in touch with former customers, so that they continue to purchase from you. Here are some tips that can help you get more sales from your existing customers.

  1. Take the time to understand what your customers value. Keep a record of every customer you work with, and note their needs, challenges, and preferences. Then, when you have a new product or solution that meets those needs, you can reach out to that customer and let them know about it. This kind of attention is rarely given to customers anymore, and they will appreciate the fact that you remembered.
  2. Stay in touch on social media. Invite every customer to connect with you on social networks like Facebook, Instagram and Pinterest. Share fun events you’re holding, and creative uses of your products. Don’t just post your catalog…rather, focus on providing value. For example, you might set up a customer recipe board on Pinterest, and repin recipes that your customers post that you think other customers might enjoy. Your customers will enjoy being featured, and you extend the value of your business to your network.
  3. Be a social connector within the community. Take some time to talk to each customer and get to know what they are involved with. For example, you might learn that a customer is a member of her local church choir. When you talk to another customer who is new to town and looking for a place to sing, you can introduce the two. This is a great way to help a new person get comfortable in town while naturally expressing the value your business brings to the community.
  4. Participate and donate. Most communities have local events and causes that are important to the community. Make sure your business has a visible presence in these events and causes. For example, one local community’s food bank was facing a slowdown in donations due to the economic collapse, and in the summer months donations were even lower. Local businesses agreed to host local food collection boxes throughout the summer, and some even offered discounts to residents who brought in a certain amount of cans. Some businesses even posted about donating on their social media presences. As a result, the food bank publicized the businesses in its weekly church bulletin, and posted about the businesses on its social media profiles. The church members made a point of shopping at those businesses, which increased the visibility and repeat purchases of these businesses. It was a win for everyone, and the food bank stayed full for the summer.
  5. Be seen often. As a small business, your best business marketing tool is yourself! So be present. Show up for as many local events as you can. Shop at other local businesses, dine at local restaurants, spend time at the community pool. The more people see you, the more they will remember your business. You can also use the time to get to know your customers better, so you can better service their needs. This all leads to repeat customers who come to think of you as a friend, and who go out of their way to shop with you.

The key to repeat business is providing a great initial purchasing experience, and then providing the personal attention and reminders that customers need to want to come back. Customers that feel like they have a personal connection to you are a lot more likely to make a point of shopping with you again and again. So build those connections! The result is a business that continues to grow as customers also refer their friends.

How do you keep your customers coming back? Would love to read your thoughts in the comments below.

3 Ways To Maximize Your Brand

3 Ways To Maximize Your Brand

MP900289528[1]When you have a product or service to sell, it’s likely that there are competitors that sell a similar type of product. You clearly understand why your product or service is better, but chances are your prospects do not. In order to attract new customers and keep them coming back, therefore, it’s essential that you develop a brand message that clearly differentiates you from your competitors, and highlights the benefits of coming to you. Here are some ways to maximize your brand message.

  1. Speak from the customer’s perspective. It’s very easy to simply list all the features and benefits of what you have to offer, but that’s usually not the best way to attract new customers. Rather, focus on the needs that your customer has that your product solves. For example, if you sell skin care products, don’t just list the ingredients of your product and what each ingredient does. Instead, focus on concerns like the appearance of wrinkles. Once you’ve highlighted a need that resonates with your prospects, then you can show them how your product solves this problem, and why it’s better than other products. In a crowded skincare environment, having someone focus in on a customer’s problem, and why your product is the best solution can create an irresistible pull towards your brand.
  2. Highlight your unique value. What you bring to your business cannot be emphasized enough. Often, many products offer similar benefits. Sometimes what causes people to shop with you is YOU: the superior customer service you offer, the knowledge of your customer’s needs, your high level of product knowledge that can’t be found in a big box store. Make sure prospects understand that when they shop with you, they’re not just getting a product…they’re getting the personal level of service that only comes when they shop with you. You’ll find that people aren’t used to this level of service, and once they find it, they tell their friends about it, and refuse to shop anywhere else.
  3. Offer extras. Another way to set yourself apart from your competitors is to provide an extra layer of service that can’t be found elsewhere. Offer a Facebook Page, blog or Pinterest account that offers tips related to your business. for example, if you sell nutritional supplements, provide content related to healthy living. If yous sell green energy, talk about ways to save on your energy bill while taking care of the environment. By providing this additional content, you become even more valuable to prospects, and offer them something they can share with their friends for free. You can also introduce your customers to additional products that complement what they have already purchased through sampling, or give them an additional product sample that they can share with a friend. All of these extras set you apart, and give your business a way to go viral.

Setting your brand apart in a crowded marketplace requires you to offer a customer experience that amazes and delights your customers. When you do this, customers won’t even consider going anywhere else. How do you maximize your brand? Would love to read your thoughts in the comments below.


5 Tips To Attract More People To Your Facebook Page

5 Tips To Attract More People To Your Facebook Page

Young Woman Sitting in Front of a Computer and LaughingHaving a Facebook Page for your business is a great idea! It’s a place that you can begin to develop a community of loyal customers and friends who are excited about what you have to offer, and who are willing to share with their friends. But if you’ve set up a Facebook Page and things seem slow, here are some tips to help you engage your community and make it more active.

  1. Plan content that your fans want. Remember that Facebook doesn’t show your posts to everyone that likes your Page. Usually just up to 10% of your fans will see any one post. However, you can greatly increase your chances of a post being seen when others engage with your post through either a Like or a Comment. So if you want your content to be seen, think about why your fans liked your Page in the first place, and then give them what they want! And plan ahead. Write out your posts at least a month at a time in advance, taking into account holidays, observances and special sales and deals you may be offering. Take a look at the kinds of posts that have created the most engagement for you in the past, and write more like them. This is the best way to reach your current fans, and possibly even have them share your posts with their friends, creating even more visibility for your Page and business. For more tips on improving your Facebook Page post reach: Tips for Improving the Reach of Your Facebook Page Posts.
  2. Invite your online friends and contacts to like your Page. Right below the Cover Image section of your Facebook Page, there is a “Friends” section in your admin view of your Facebook Page. From here you can select friends to invite to Like your Page. When you do so, your friend will get a notification that you’ve invited him or her to Like your Page. You can also share a particularly engaging piece of content from your Facebook Page with a note that if they’d like to see more of this type of content, they should like your Page.
  3. Offer deals that help community service organizations. For example, a local restaurant offered a deal where if people dined at the restaurant on a particular night and brought a flyer, 10% of the check was donated to the local food pantry. Lots of people in the community that supported the food pantry were excited about the promotion, and shared the information with their friends, tagging the local business on Facebook. This encouraged others not only to dine at the restaurant, but also to Like the business on Facebook, creating more fans for the business.
  4. Interact as your page on other relevant Facebook Pages. If you click the little wheel icon in the upper-right corner of your Facebook Page (in the blue bar at the top) you can choose to use Facebook as your Page. Then, every comment you make on Facebook comes through with your Page name, rather than your personal account. When you are on Pages related to your business (such as a Work from Home Women Page or a crockpot recipes Page, for example) post helpful comments as your Page. Answer questions, thank people for great information and offer tips. Don’t use this as an opportunity to spam the Page with your contact information. Rather become a useful part of the community. People whom you interact with may want to find out more about you, and click on your name, which will lead them to your Facebook Page.
  5. Advertise on Facebook. One of the best ways to grow your Likes on Facebook is to advertise on the platform. By running ads specifically designed to grow your Likes, you will find that your Like number grows fairly rapidly. Even starting with a budget of $10/day can help you grow the number of Likes on your Facebook Page. For more tips on writing effective Facebook Ads, read this post: 8 Tips for Effective Facebook Advertising.

Facebook offers lots of tools to integrate your Facebook Page with the rest of your online presence, but the real magic happens when you use your Page to truly engage your fans, and create a presence that people want to see, and share with their friends. With a little thought and attention, your Facebook Page can become a place where you will engage the biggest fans of your business, and create a community that you’ll enjoy interacting with.

How have you grown your Facebook Page? What are your tips for successfully growing your Likes? Would love to read your thoughts in the comments below.