Adolfo Franco, Secretary Executive Vice President & COO - Direct Selling Association

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Mission and Vision

Our Mission: The DSEF engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

Our Vision: A global marketplace that respects and appreciates direct selling.

*DSEF, a 501(c)(3) organization, is supported by voluntary contributions. All financial and in-kind donations to DSEF are tax deductible.

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