Smiling Group of Professionals --- Image by © Royalty-Free/CorbisBuilding a base of loyal customers is essential for any business. These are the people that not only purchase from you regularly, but they also tell their friends about you, spreading the word in both their social circles and online. It’s important to spend time on a regular basis building up and nurturing your loyal customer base, in order to keep your business thriving.

Here are some tips for increasing your business’ loyal customers.

  1. Identify your true client. Most businesses cannot be everything to everyone. So focus on identifying who your business can best serve. What are their needs? What can you do for them? When you create an ideal customer profile, you’ll be prepared to develop a loyal client base of people who are fully served by what your business has to offer.
  2. Get involved with things that are important to your customers. Once you’ve created that ideal customer profile, you will have a better idea of the causes that are most important to them. Then you can participate in those things that allow you to promote your business. For example, if you sell health supplements, your true client is most likely into healthy living. Why not sponsor a 5K race that donates money to health research? It’s a way to increase visibility of your business and meet people who may be interested in what you have to offer. At the same time, your current customers who are interested in both healthy living and the research the race supports will appreciate your involvement, helping to increase their loyalty. 
  3. Constantly improve to keep up with your customers’ needs. Nothing in life stands still, and this should include your business. So make sure you are talking to your customers and researching what’s important to them. Are there breakthroughs or new products that will meet the needs your customers are telling you about? Have new discoveries led to new desires among the clients that you serve? For example, if you sell cookware, you may find that more and more of your customers are going gluten free. So find or develop some gluten free recipes and send them to the customers that you know have decided to eat this way. They’ll appreciate the resources, and the fact that you took the time to provide them, increasing their loyalty towards your business.

Yes, it takes effort to build loyal customers for your business. But the effort is well worth it when those customers continue to come back, and help you build your business even bigger by telling their friends.

What can you do today to build up your base of loyal customers? Please share your thoughts in the comments below.