”Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.” ~Mary Kay Ash

Mary Kay Ash was one of the greatest role models for business and business women and a trail blazer in the direct sales industry. If you want your business to succeed, want to attract people, keep their loyalty and create a raving fan base, then honesty is the key. Here’s how honesty can build your business:

• Your honest story – People will support your business if they feel a connection with you. This is a great opportunity to share how, what, where, when and why about your business. This creates an honest and authentic foundation for business growth.
• Honest testimonials – Honest testimonials are like gigantic walking billboards for your business. Creating genuine audio and visual testimonials are more powerful than any paid marketing or commercial.
• Honest references – Ask people who know you to mention and share your ethical qualities. People will seek out your business because they know they are dealing with an honest person.
• Display a framed Honesty Policy – Boldly display your business commitment and customer service policy by the door or on your written materials. This will make you and your business memorable and generate positive word of mouth.
• Create an honesty motto – For example: We are true to our customer’s needs. People will share your motto when talking about your business. This is a simple way for people to remember and share your business praise.

In our internet era, your reputation can spread virally very quickly for better or for worse. Setting honesty as your cornerstone will help grow your business strong and give it longevity.

How do you promote honesty in your business? Would love to read your ideas in the comments below.