DSEF Coordinates Community Service Project

(San Francisco – June, 6) – Top executives from some of America’s largest direct selling companieocean beach logos will do their part for the conservation of San Francisco’s coastal resources on June 6, 2010, at Ocean Beach Clean Up, an event held by the Direct Selling Education Foundation (DSEF). More than 80 direct selling executives will spend the morning cleaning up debris on the popular stretch of coastline, and a portion of their $100 event registration fee will be donated to the Golden Gate National Parks Conservancy.

“By rolling up their sleeves and pitching in to help clean up OceanBeach, these direct selling executives are demonstrating the deep commitment to corporate social responsibility shared by our entire industry,” said Charles L. Orr, DSEF Executive Director.

Leaders from such notable companies as 4Life, ACN, Avon Products Inc, Celebrating Home, CUTCO, Immunotech, The Kirby Company, Mary Kay Inc, Oxyfresh, The Pampered Chef, Take Shape for Life, Team National, Shaklee, Soul Purpose, The Southwestern Company, and Vantel Pearls in the Oyster are participating in DSEF’s Ocean Beach Clean Up.

DSEF, a non-profit that serves the public as the direct selling industry’s goodwill ambassador, organized Ocean Beach Clean Up as a way to say “thank you” to San Francisco, host city for the Direct Selling Association’s (DSA) 2010 Annual Meeting to be held June 6 – 8. More than 1,000 direct selling executives are in San Franciscoto attend the three-day meeting and to celebrate the DSA’s 100th anniversary.

“As the direct selling industry gathers in San Franciscoto commemorate our trade association’s centennial, all of us at DSEF are proud to take part in the celebration with an event that illustrates the kind of good works our companies engage in around the world,” Orr said.

About the Direct Selling Education Foundation

The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry’s goodwill ambassador. Headquartered inWashington,D.C., the international non-profit organization offers comprehensive programs that advance the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment.