The Asia Pacific Economic Cooperation (APEC) Consumer Education and Protection Initiative (CEPI) is a capacity-building program that helps build consumer confidence and grow small businesses. Projects provide consumer education and promote responsible business practices through planning meetings, seminars and hands-on training for small and medium enterprises in APEC economies.

DSEF launched the program in April 1999 in a joint effort with the World Federation of Direct Selling Associations (WFDSA), and in partnership with APEC.  A true public-private initiative, CEPI brings together consumer, government and business leaders to plan each CEPI program to meet the needs of the local market.

To learn more about recent CEPI events, visit http://www.wfdsa.org/initiatives/