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  • About
    • Initiatives
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    • Committees
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  • Get Involved
    • 2021 Donor Recognition
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  • News
    • Blog
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    • Teaching Content
  • Resources
    • Direct Selling Association
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    • 2016 Annual Report
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    • Podcasts
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Direct Selling Education Foundation
6 hours ago

Direct Selling Education Foundation

#DSEF Fellows Dr. Te-Lin Chung and Dr. Ann Marie Fiore of Iowa State University conducted an experimental design study to examine the interactivities of Instagram ads and the competitive advantage they bring to retail brands. Download the full paper below.
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The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

papers.ssrn.com

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a be

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