Archive for November 29th, 2011

DSEF Top Ten Business Tips

DSEF Top Ten Business Tips

Have you been keeping up with our daily business tips? We are always researching tips that are quick, practical, and easy to integrate into your business. Here are our top ten business tips from the past few weeks:

  1. Create a Referral/Recommendation Exchange for small businesses. Offer to refer & recommend people to your auto mechanic, dry cleaner, hair dresser, baker and others in your community. In exchange they refer & recommend you.
  2. Keep yourself focused during the day by creating a mantra to help you accomplish difficult tasks. For example – Move my feet and get it complete!
  3. Are you always searching for the right words? Develop and use a script to engage, and start conversations with people you meet. Practice the script until it becomes natural and the more you use it the more you will connect with people.
  4. Your brand promotes your strengths and how you service your target market, and it establishes a clear difference from your competitors.
  5. Organize a food collection for your local food bank & as you pick up the food leave a coupon w/ a discount for your products/services. Offer to donate a percentage of their purchase amount to the food bank (make sure you get permission from the food bank).
  6. Establish your business in your local market. It will make it easier to nurture and interact daily with loyal customers.
  7. Choose your social media tools based on your available time. If you’ve only got 20 minutes per day, choose just one, probably Facebook.
  8. Sell more by making it easier to purchase, adding more choices, promoting value, personalizing products/services and anticipating customer needs.
  9. Use testimonials to make a point, promote your message and/or overcome inherent objections to your business.
  10. Remember that when you are engaging a prospect/client, you are not only promoting the value of your products/services, but establishing the value of your relationship.

Do you have any tips to add to our list? Please share.

Here’s to your success!

Using Honesty to Build Your Business

Using Honesty to Build Your Business

”Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.” ~Mary Kay Ash

Mary Kay Ash was one of the greatest role models for business and business women and a trail blazer in the direct sales industry. If you want your business to succeed, want to attract people, keep their loyalty and create a raving fan base, then honesty is the key. Here’s how honesty can build your business:

  • Your honest story – People will support your business if they feel a connection with you. This is a great opportunity to share how, what, where, when and why about your business. This creates an honest and authentic foundation for business growth.
  • Honest testimonials – Honest testimonials are like gigantic walking billboards for your business. Creating genuine audio and visual testimonials are more powerful than any paid marketing or commercial.
  • Honest references – Ask people who know you to mention and share your ethical qualities. People will seek out your business because they know they are dealing with an honest person.
  • Display a framed Honesty Policy – Boldly display your business commitment and customer service policy by the door or on your written materials. This will make you and your business memorable and generate positive word of mouth.
  • Create an honesty motto – For example: We are true to our customer’s needs. People will share your motto when talking about your business. This is a simple way for people to remember and share your business praise.

In our internet era, your reputation can spread virally very quickly for better or for worse. Setting honesty as your cornerstone will help grow your business strong and give it longevity.

How do you promote honesty in your business? Would love to read your ideas in the comments below.