Archive for December 20th, 2011

DSEF & Money Wise Women: What Pulls Your Trigger? Four Reasons You May Overspend

DSEF & Money Wise Women: What Pulls Your Trigger? Four Reasons You May Overspend

Today’s highlighted post from Money Wi$e Women Get Smart Teleseminar Series:

What Pulls Your Trigger? Four Reasons You May Overspend

Do you ever feel “triggered”? Do you ever find yourself spending money you didn’t intend to, but you do it anyways? Sometimes we feel almost defiant when we spend. Sometimes we feel numb. But often, there is a deeper trigger behind our less-than-conscious spending. When we know what triggers us, it helps us avoid overspending in the first place and we become better able to analyze our overspending when it does happen. Thinking about our spending triggers also helps us not beat ourselves up so bad. So join money coach and author Mikelann Valterra as she talks about four kinds of spending triggers. Because if you can think about WHY you spend the way you do, you’re less likely to fall into overspending traps. And yes, you can actually use overspending as a personal growth experience!


DSEF proudly sponsors the free Money Wi$e Women Get Smart Teleseminar Series hosted by Marcia Brixey, Founder and President of Money Wise Women Educational Services and author ofThe Money Therapist: A Woman’s Guide to Creating a Healthy Financial Life. The series covers topics related to business and finances and provides women the opportunity to learn from professional experts in a safe, comfortable environment.

To find out about upcoming teleseminars, visit

How To Get More Referrals

How To Get More Referrals

It’s no secret that referrals are an excellent way to boost sales; potential customers are much more comfortable doing business with people they meet via personal recommendations.  Wouldn’t you be?  Why is it then that they seem so difficult to come by?  Pursuing referrals is a lot like any other skill; it takes commitment and practice.  The first step is making the search for referrals a regular and necessary part of your business.  Implement the following suggestions to start doing so.

  • Ask!  This seems obvious, but many people shy away from asking for referrals directly from their customers.  There are, of course, certain ways to ask that are more effective than others, such as being specific.  For example, instead of asking, “Who do you know that would want my services?” a better question is, “Who do you know that loves to cook?” A specific question will draw more names from your customer and will also bring you relevant leads rather than a whole list of people who may not be interested in what you offer.
  • Help others.  You may be missing an opportunity to put yourself in a mutually beneficial situation.  Attending a charity event in which a friend or family member is involved can be useful in obtaining referrals.  You will be helping someone out, contributing to a cause, and meeting new prospects all at the same time.
  • Build strong relationships.  Of course you want your clients to trust you, but you also want them to be enthusiastic about doing business with you.  Find out what your customers are passionate about and cater to that when interacting with them.  You will be able to add a personal touch to your business dealings, which will in turn impress your customer, who will want to tell his or her friends about you.  Always be professional, courteous, and caring.
  • Set a precise goal for yourself.  Make it part of your daily work day to ask for referrals.  Keep track of how many you ask for every day, and as you feel more comfortable pursuing referrals, challenge yourself by increasing that number and setting a new goal.
  • Send out holiday cards.  It’s that time of year again, and holiday cards, if done well, can really stand out and lead to referrals.  Remember that most people put their cards on display, where party guests and family members will see them.  So take some time to create a unique card that is noticeable, and send it early so it will be one of the first to make it to your customer’s display.
  • Offer rewards.  When a customer does give you a referral, let them know how much you appreciate it.  A handwritten note sent through snail mail is very thoughtful in this age of emails, texts, and video chats.  Furthermore, don’t hesitate to get creative.  For example, whenever a customer gives you a referral, send the customer a scratch-off lottery ticket along with a quick thank you card.  Because you’re showing that you are genuinely grateful, they won’t think twice about referring you to others again and again.

What are some creative methods you have used to acquire referrals?  We’d love to hear from you!

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