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Using Your Strengths to Build Your Business

Using Your Strengths to Build Your Business

Look back on your childhood and think about activities you enjoyed: sports, playing an instrument, performing in a play, etc.  Why did you enjoy the activity?  Most likely, it was because you excelled in that area.  When we have some level of success, it motivates us to continue learning and striving to improve ourselves even further.  Applying your strengths to your business is crucial to achieving your professional goals.

  • Identify your strengths.  Believe it or not, some people don’t even know what they’re good at.  Make a list of things you do well, even if you don’t think they are relevant to your business because there’s a good chance that you can tap into it for even the most minor aspect of being your own boss.  If one of your strengths is that you are well-organized, apply that to anything in your business that requires short or long term planning (marketing strategies, seeking referrals, etc.).  Furthermore, if you are good at making people laugh, then use that in your interactions with customers and prospects.  People always remember others who make them feel comfortable, so don’t be afraid to let your personality shine through.
  • Start with who you know.  If you know other small business owners or direct sellers, pick their brains about areas of your business you’d like to improve.  Don’t be afraid to ask for advice and even for some referrals or contacts if appropriate.  Even if you don’t know anyone personally, consider secondary contacts, such as your best friend’s cousin, who owns the local pastry shop.  Any connection you have to successful people in business can be an asset to your own.
  • Be yourself.  You may have a lot of competition, but there’s only one you.  Both employees and customers alike will be turned off if you present yourself as someone you’re not.  People respond well to sincerity, especially in business, where it is imperative that you build meaningful relationships with others.  If you’re uncomfortable talking about yourself, get the other person talking about themselves.  Ask questions that will give you some more insight about how your product or service can help them, and show a genuine interest in what they are saying.  The more at ease you are with yourself, the more the customer will be at ease with you.
  • Have fun!  You’re probably involved in a business because something about it appealed to you.  Maybe you have always enjoyed cooking, so being a consultant for a kitchenware company allows you to share your culinary talents with others.  Even though owing a business requires hard work and can be stressful, don’t forget why you’re doing it.  Take the initiative to share your love of what you do with others in creative, out-of-the-box ways.  For example, in addition to throwing a traditional home party for that kitchenware company, host a community cook-off where local residents can demonstrate their own recipes using different products, vote on the best, and the winner can receive a nice prize from your catalogue.  By showing others that you enjoy what you do, you spread a positive feeling that people want to be around.

Reflecting upon your strengths and not letting your weaknesses become obstacles are two key elements to small business success.  How do you use your strengths to build your business?  Please share with us in the comments section below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

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How to Make the Sales Process Faster

How to Make the Sales Process Faster

In today’s busy world, everyone is looking for ways to make things faster and easier.  That’s why large retail chains like Target and Best Buy do so well; they cater to people’s need for one-stop shopping.

As a small business owner, you can serve this need as well by implementing some shortcuts and conveniences that will make a customer’s shopping experience both easy and quick.  The better the experience is for the customer, the more likely that person will be to patronize your business repeatedly in the future.

Here are some suggestions to speed up the actual process of completing a sale.

  • Keep payment methods on file.  This works especially well if your customer uses the same card to pay every time. With your customer’s permission and as long as you are in compliance with government requirements, you can keep a credit or debit card on file.  This way, the customer doesn’t have to bother with presenting the card, signing receipts, or entering the card number online over and over again. With a payment method on file, you’re eliminating an often time-consuming step of the sales process.
  • Set up your website for online orders.  This involves a few details, such as obtaining an SSL Certificate for encrypting transactions as well as setting up a payment system such as Google Checkout or Paypal.  If your website includes a product listing, it makes sense to allow your customers to not only browse, but order too.
  • Allow automatic refills of consumable products.  If you have express payments implemented, this type of shortcut is a logical progression.  For example, the cosmetics company Bare Escentuals offers a club membership where customers can have their personalized color combinations of makeup delivered to their door at their chosen frequency.  This eliminates the need for customers to have to keep reordering the same thing, it ensures that the customer never runs out of what is needed, and it also keeps the reorders and payments steady for the company.  This mutually beneficial setup makes shopping much more convenient.
  • Go mobile.  Use the explosion of smartphones to your advantage.  Consider implementing QR codes that users can scan from their phones.  The code can take them directly to an order form, a product review, and/or a list of related products/services.  QR codes are not difficult to implement, especially if you use some of the simpler services such as Delivr or QR Stuff.  You may also want to consider accepting mobile payments. This can be done by individual salespeople using a mobile phone reader like ProPay’s JAK or Square, or you can have a mobile app developed that customers can download and shop through. You should also make sure that your website is mobile-friendly (not just visible in a mobile browser). Consider developing a mobile version of your site that is sized appropriately for a mobile browser that allows customers to shop easily from their phones without a lot of scrolling.

As with any aspect of your business, make sure that whatever shortcuts you put in place for your customers act as a help to your business rather than a hindrance, which can occur if you dive in without deciding how it will truly impact the sales process.  Tailor each shortcut to meet your customers’ needs, and make sure that all links and scannables are working properly.

How do you implement shortcuts to make the sales process faster and easier for your clients?  Please share with us in the comments section below!

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7 Steps to Create a Winning Mindset

7 Steps to Create a Winning Mindset

In life and in business there are many unforeseen obstacles. Some of these obstacles can trip us up and cause us to fall flat on our faces.

How do you get back up? How do you make the pain of falling on your face go away? How do you keep going?

If you have a winning mindset you can overcome these obstacles and use them to motivate yourself to push forward and succeed. Here’s an outline to create your winning mindset.

  1. Define your WHY. List three top reasons that you want to succeed. The first reason should be personal and for yourself, the second reason can be based on loved ones and the third reason could be for anything important to you.
  2. Make a plan. The plan should include short, medium and long term goals. Then include the how, when, where, who and what.
  3. Accountability. Share your plan with a friend or family member that is willing to cheer you on and be honest with you. Even better, get a small group of supportive, positive people who will hold you responsible and keep you on your plan.
  4. Make a daily routine and schedule. A winning mindset is built on momentum. Checking off each thing on your to-do list daily will help you see progress and give you motivation to continue.
  5. Use visualizations. See yourself and your goals as a campfire. Like a fire you need to keep adjusting it, adding wood to keep the fire going and make it big. Every step makes the fire bigger and sometimes a misstep or problem may diminish your flames. That means you need to adjust quickly and keep the fire going.
  6. Make a plan for when you fall. Like with any injury you will need time to heal, to evaluate what happened and maybe some physical therapy to get back to full strength. Have a system in place that you’re comfortable with to help you evaluate and learn from your mistakes. You could keep a journal, take a walk or draw a map. See mistakes as detours that help get you where you want to go more quickly.
  7. Perspective. Goals are destinations and mistakes/missteps are detours. You will get lost from time to time and sometimes you’ll speed ahead. That’s the nature of a journey. It doesn’t matter how you get there, as long as you get there. Having patience will give you the long-burning fuel you need to reach your destination.

Creating a winning mindset is like being a great baker: it’s part science, part self-confidence and part ingenuity. The science is in the plans you make, the confidence is in the belief in yourself, visualizations and your perspective, and the ingenuity is in finding ways to get things done.

Did we leave anything out? What else would you include in a winner mindset? Please share with us in the comments section below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

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DSEF & CBBB: 3 Easy Steps to Protect Yourself From Investment Scams

DSEF & CBBB: 3 Easy Steps to Protect Yourself From Investment Scams

3 Easy Steps to Protect Yourself From Investment Scams

By Monica Bradford

When looking to invest your hard earned dollars, take the time to do your homework. Anyone can be a victim of investment fraud. Before considering an investment, ask questions, do your research, and reach out to your local investment firms and advisers.

FINRA Investor Education Foundation, specializes in Investment Fraud and has a plethora of valuable information to help you sort through your next investment decision. FINRA, along with BBB, recommend three key strategies to help distinguish good offers from bad ones:

End the conversation. Practice saying “No.”  Simply tell the person, “I am sorry, I am not interested. Thank you.” Or tell anyone who pressures you, “I never make investing decisions without first consulting my___. I will contact you if I am still interested.” Fill in the blank with whom ever you choose- your spouse, child, investment professional, attorney or accountant. Knowing your exit strategy in advance makes it easier to leave the conversation, even if the pressure starts rising.

Turn the tables and ask questions. A legitimate investment professional must be properly licensed, and his or her firm must be registered with the Financial Industry Regulatory Authority (FINRA), the Securities and Exchange Commission (SEC) or a state securities regulator- depending on the type of business the firm conducts.

Talk to someone first. Be extremely skeptical if the person promoting the deal says, “Don’t tell anyone else about this special deal!” A legitimate investment professional won’t ask you to keep secrets.

Exercising these three key strategies will go a long way when protecting yourself from fraudsters. Remember, the more knowledgeable you are when making investments, the less likely you are to become a victim. When making an investment there’s no urgency to race against the clock – take your time and make an informed decision.

For more information on protecting yourself from investment fraud, visitwww.saveandinvest.org.

DSEF and Council on Better Business Bureaus (CBBB) fosters honest and responsive relationships between businesses and consumers—instilling consumer confidence and advancing a trustworthy marketplace for all.

About the Better Business Bureaus
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visitwww.bbb.org/us for more information.

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Simple Ways to Add Value to Your Business

Simple Ways to Add Value to Your Business

In this economy, it has become the norm for consumers to seek out products and services that will bring them the most bang for their buck.  In other words, everyone is looking for the best value.  Even an everyday trip to the grocery store involves a search for the best value; why buy three individually packaged rolls of paper towels for $3.00 each when you can get a 6-pack of the same kind for $14.99?  As a small business owner, it is important to add value to your own products and services, so your customers are assured that they are making the best decision by patronizing your business.

Problem:  A higher-priced product is perceived as too expensive and rarely sells.

Solution:  Highlight the versatility of the product, and educate customers on its many uses, some of which they may be unaware.  For example, a cashmere blend sweater wrap in your company’s catalogue is one of the priciest products at $79.  Most of the customers who see it and try it on absolutely love it, but don’t want to spend so much on one article of clothing.  Add value to the product by highlighting its ability to be worn on its own, as a wrap over a dress or blouse, tied in front or in back, etc.  You may also point out that because of the high-end fabric, it will last many years and serve as a staple in one’s closet.  Once all of that is considered, the price does not seem so high.

Problem:  Most people don’t patronize small businesses because they don’t think they can offer the same conveniences as big box stores.

Solution:  Emphasize your excellent customer service and throw in conveniences when possible.  For example, if someone wants to make an exchange or purchase an add-on to one of your products, offer personal delivery so the person doesn’t have to make the extra trip.  Take it one step further by making a follow-up call a few days later to make sure the customer is completely satisfied.  Most people are willing to pay a bit more for top-quality service and convenience.  The ability you have to be more personal with your customers is something you should take full advantage of when marketing your business.

Problem:  Customers seem skeptical about making the purchase.

Solution:  Offer a test drive of your product or service.  This is an effective way to demonstrate your confidence in your business as well as an opportunity for you to showcase what you have to offer.  One local masseuse who works out of her home offers three-minute “mini-massages” for just $3, but it becomes free when the client decides to either stay or book a future 30-minute or longer session.  This strategy allows potential customers to literally try out her service completely risk-free, which works especially well for this kind of business since you can’t “return” a massage if you’re not happy with the results.

Adding value to your business doesn’t have to cost you any money.  With a bit more time and effort, you could find yourself an increased customer base that is spreading the good word about your products and services to family and friends.  How do you add value to your business?  Please share your ideas below!

Free e-book “Business Owner’s Road Map to Success.” It has over 50 pages of techniques for everything a small business owner needs to master, from business planning and ethical selling to a success mindset. It’s all there and it’s free for you. To get it, just “Like” our Facebook Page here: http://on.fb.me/KsIN6P Pass it on!

DSEF Academic Engagement

Complete a brief survey to help us identify academic or university connections companywide.

This survey will help us learn more about:

  • The various partnerships each department has with a professor, college or university.
  • The existing connections that our employees may have with a university.
  • How our team can better support or align with these relationships.

Please provide us with the following contact information:

Do you or your department have an ongoing professional partnership or personal relationship with a university, college professor, program or department?