Dr. Anne Coughlan, Polk Brothers Chair in Retailing and Professor of Marketing at Northwestern University, details the specifics of consumption and compensation plans in direct selling companies.

Dr. Anne Coughlan, Polk Brothers Chair in Retailing and Professor of Marketing at Northwestern University, explains the unique position of direct selling companies in regards to turnover rates.

Dr. Anne Coughlan, Polk Brothers Chair in Retailing and Professor of Marketing at Northwestern University, on the offer to distributors to begin their own business with almost all their infrastructure already assembled.