All posts tagged women in business

Three Tricks to Improve Your Communication

Three Tricks to Improve Your Communication
Three Tricks to Improve Your Communication

Three Tricks to Improve Your CommunicationThe advantages to living in this digital age are nearly endless for your direct sales business. It only takes a few seconds to send an email or text to a customer or colleague. However, face-to-face communication is still an extremely important part of how you interact with others. Emails and text messages are convenient, but they cannot convey tone of voice, emotion, and other non-verbal cues. As you continue to build professional relationships, make it a priority to improve your face-to-face communication skills.

  • Bring a friend or partner for confidence. Meeting a friend, acquaintance, or even a stranger for a sales presentation or opportunity meeting can be intimidating and anxiety-inducing. Don’t be afraid to ask a friend or colleague to tag along for moral support. For example, you are about to do your very first home party hosted by someone you only met one other time. All the guests at this party will be strangers to you, and you don’t feel completely comfortable going it alone. Ask someone in your upline or even a close friend to accompany you. Introduce him or her as your assistant, for instance, and you’ll not only have someone to help build your confidence, but you’ll have someone to help you set up, pass out catalogs, and answer questions if appropriate. Sometimes just the feeling of having a friend in the room can boost your self-esteem and make you appear confident to others.
  • Practice your conversations. This can be done alone in front of a mirror, by recording yourself on your smartphone or tablet, or even by role-playing with a friend. A direct seller named Vanessa always rehearses the introduction of her sales presentation in her bedroom mirror right before she leaves for her parties. In doing so, she pays attention to her facial expressions like making sure she’s smiling, and her tone of voice to make sure it stays warm and light-hearted. Another benefit of doing this is that she will notice before it’s too late if anything about her outfit interferes with her presentation or just doesn’t look and feel right. Find a way of practicing that is comfortable for you, and make a habit of doing it often.
  • Make eye contact naturally without staring. Eye contact is an essential part of face-to-face communication, as it signals to the other person that you are in fact listening and giving your undivided attention. Looking directly into someone’s eyes can be intimidating, however, so use some techniques to avoid staring. Tip: Look directly in between the person’s eyes instead of right into the eye when talking. It won’t be detectable by the other person that you’re not looking into the eye, and you will feel more at ease while giving your attention. As with any skill, you will become more proficient and comfortable with practice and experience.

Possessing strong communication skills will serve you well in any career. When you can appear confident, demonstrate good listening, and use proper eye contact, you can begin to build and maintain the relationships that are so important to your business.

Three Ways to Reach New Customers

Three Ways to Reach New Customers
Three Ways to Reach New Customers
Three Ways to Reach New Customers

Three Ways to Reach New Customers

Growing your business and achieving success requires you to continually increase your customer base. Retaining existing customers and acquiring referrals alone will not translate into long term success. One of your goals should be to introduce more people to the benefits of your product or service. Here are three ways to start finding new customers right away.

  1. Find a new niche and build a market around it. Within your obvious target market, there likely lies a smaller, specialized one that has potential to become the spotlight of your business. Find out what this is, and make it the center of your customer search efforts.  For example, after a few months working for a direct sales company that sells women’s fitness products, one consultant met a pregnant guest at a home party who purchased a starter kit in preparation for shedding her pregnancy weight after the baby arrives (under her doctor’s supervision, of course!). This gave the consultant an idea for how to market some of her products to this very specialized population of potential customers. She chose a select handful of products that were deemed safe for post-partum women to help them ease back into a safe and effective fitness regimen. In order to build a market around this niche, the consultant used word-of-mouth and chose a few places to advertise where expectant and new moms could be easily reached (the fitness club child care room, Mommy & Me classes at the local library, etc.). Concentrating your efforts on a niche market can have long-reaching benefits for your business.
  2. Use events and gamification to engage people. Your social media presence can be a very effective tool with which to engage people and start conversations about your business. Hold contests on your Facebook page that require people to share in some way, from which random winners will be chosen. Amazon Mom, a program from Amazon that allows members to save on baby & children’s products, frequently holds themed photo contests. Members post a photo relating to the theme (one recent theme was May Flowers). They choose a “Top 20” list where each winner’s photo is featured on their page for their hundreds of thousands of followers to see. Get creative with how you engage people, and keep in mind that you don’t need to spend money or give something away to do so.
  3. Do things differently to generate curiosity. Thinking outside of the box will almost always serve you well in this industry, so create a bit of mystery around a new product, perhaps, that will get people interested and talking. One direct sales consultant ends her presentation with a question and answer session. Before she starts, she asks guests to retrieve their cell phones because the questions will be asked via text message. This piques guests’ curiosity, and after the Q & A ends, she instructs them to add her phone number to their contact lists so they can reach her if they have any questions, concerns, or want to reorder. Furthermore, she reminds them that she also now has each of their phone numbers as well to make getting back to them and reaching out much easier. When seeking feedback about the party afterwards, this text message Q & A is what people report as the most memorable and fun part of the presentation. Use your unique qualities and have fun with finding different ways to do things.

Reaching new customers doesn’t always require casting a wider net. Look within your existing base for niche markets, engage people in innovative ways, and think outside the box. In doing so, you move your business forward and come closer to achieving your long-term goals.

What would you add to our list? Please share your ideas below!

 

How to Mentally Prepare for a Successful Business

How to Mentally Prepare for a Successful Business
How to Mentally Prepare for a Successful Business
How to Mentally Prepare for a Successful Business

How to Mentally Prepare for a Successful Business

When tackling any difficult task or project, preparing yourself mentally is crucial to accomplishing your goals. Sufficient mental preparation allows you to stay the course, handle obstacles that arise, maintain motivation, and follow through to the end. In today’s post, we suggest a few ways for you to mentally prepare yourself for a successful direct sales business.

• Establish and project an unshakeable confidence that you’ll achieve your goal. You may not genuinely have this confidence in the beginning, but “fake it ‘til you make it.” Achieving your goal should not be in question; think of it as something that WILL happen no matter what. Projecting this idea onto others will make them want to follow you because we are naturally attracted to those who are successful. For example, a fairly new direct sales consultant, eager to sign her very first recruit, is meeting a prospect to present the opportunity. When the prospect asks about incentives for building a downline, the consultant shares the company’s numbers and states very confidently that she herself plans on reaching the first recruiting level (4 people in her downline) in time to earn a free trip to this year’s national convention. The prospect is impressed with her certainty and therefore becomes confident in the company itself. Apply this same idea to sales presentations and networking events to provide a well-rounded business for yourself that is successful in all areas.

• Get used to being uncomfortable and excel in it. Remaining in your comfort zone and stepping away from every risk will not get you very far as an entrepreneur. Embrace those aspects of your business that cause you a bit of discomfort. Feel uneasy asking for referrals? Do it as often as possible in as many ways as you can think of. Dread the phone calls to follow up with a prospective hostess? Make those calls a strength of yours. After awhile, you’ll come to recognize this discomfort as an opportunity for big success and you’ll excel in trying new things all the time.

• Always keep moving forward and never give up. Accept the fact that there will be setbacks, you will experience frustrations, and you may even consider throwing in the towel. Tough times can truly test your resolve so do not even consider giving up for a second. If you make a mistake, fix it and learn from it. If you lose your motivation, set new goals that reignite your ambition. Use all the resources at your disposal to move your business forward, learn and grow as a professional, and see your goals come to fruition.

• Go all in 100%. Everything you do in your business should be done with every ounce of effort you possess. Whether you want to make this business your full-time job with a full-time income or you want it provide just a little bit of extra wiggle room when you pay your bills each month, put in 100%. If you only go halfway and find that it is not working out the way you want, you’ll never know what your true potential is.

If you are committed to doing all of these, then you are ready to build a successful business and all the ups and downs that come with it. Just as an athlete stretches before a game or a piano player runs scales before a concert, you must put in the preparation required to run your business.
Is there anything else you feel is necessary to mentally prepare for success? Please share in the comments section below!

Leveraging Your Strengths and Advantages

Leveraging Your Strengths and Advantages
Leveraging Your Strengths and Advantages

Leveraging Your Strengths and AdvantagesBecause the direct sales industry is such a people-centered business, it is extremely important that you find your motivation and ambition from within. Tapping into your interests and desires will give you an advantage over your big business counterparts by allowing you to connect with your clients and recruits on a personal level. If you are just starting out in direct sales, looking to reinvigorate a business that has reached a plateau, or seeking to maintain your success, find ways to use your strengths and advantages to achieve your goals.
Choose a product/service…
you can be passionate about and maintain focus. Finding your passion is where it all begins. If you choose something that doesn’t evoke a strong feeling, the chances of success with that product/service are slim. Having been a public school teacher for close to a decade before staying home to raise her children, a prospective direct seller named Robin knows she is passionate about education. She has been researching several popular direct sales companies for which many of her friends are consultants. Robin enjoys attending these parties and shopping the catalogs of these companies, but since her true interests lie in the education field, she decides to sign with a company that specializes in educational books and other materials. Because she is already knowledgeable in this area and cares about providing children with quality literature, Robin can grow a profitable business by focusing on her passion.
in which you can be an expert. Robin chose something in which she has solid expertise, and that can be a great foundation for a business. Even if you have been a direct sales consultant for a long time already, find a product or service within your company to learn as much about as possible. If you become an expert in this item, your sales presentations and opportunity meetings can include an emphasis on it. Prospective customers and recruits will notice how proficient you are on the subject and can feel comfortable looking to you for guidance about it.
in which you have a strong community. Ask yourself: how can this product/service build ties to my community or strengthen existing ones? One of the innovative ways that Robin gets involved in her community is by volunteering to be a guest reader at local elementary schools. She chooses books that align with the curriculum and plans a themed activity to connect to the book. It’s a wonderful way to give back to the community while simultaneously using her strengths to help educate children and gain some exposure for her business. Find ways to build your own community ties with your product/service by using your existing strengths.
Your passion for the product/service that you offer should be the foundation and motivation for all you do in your business. Your expertise will help you take the action needed to achieve your goals, and a strong community will allow you to grow. If you have all three of these, you’ll be unbeatable.
What other ways do you think you can leverage your strengths and advantages? Please share your ideas below!

Four Ways to Make Sure You Perform at Your Best

Four Ways to Make Sure You Perform at Your Best
Four Ways to Make Sure You Perform at Your Best

Four Ways to Make Sure You Perform at Your BestIn order for you to work up to your potential, you must be in good physical and mental condition. The demands of a successful career in direct sales can sometimes be stressful, mostly because there is usually no one else to share the workload. You are not only your own boss, but also your own employee. If you find yourself feeling sluggish, unmotivated, or just disconnected from what you want to accomplish, here are four ways you can get back on track and create a ritual that will help you reach your full potential.
1. Eat foods that make you feel good and are healthy. This is often easier said than done, but eating a balanced and nutritious diet is beneficial in so many ways. You will look better, feel better, and have more energy. When all of these things are happening, you are free to concentrate on achieving your business goals. Tip: To accommodate a busy lifestyle, consider planning your meals a week at a time. Pick one day of the week to plan out meals for yourself and your family, shop, and prepare or cook what you can ahead of time. Freezer-friendly meals and slow cooker recipes are great for both healthy eating and convenience.
2. Get your body moving. Some people enjoy weekly yoga or spin classes at a fitness club, while others incorporate less formal exercise into their day. For example, put on your favorite song and dance in the kitchen as you get breakfast ready. Find a parking spot farther away from the building, take stairs instead of elevators, or take a walk on your lunch break. Physically active people enjoy better overall cardiovascular health. Think of how much more productive you could be with your blood flowing properly and your energy level steady throughout the day.
3. Write down your achievable goals for the day. Instead of a regular “to-do list,” jot down what achievable goals you’d like to accomplish for the day. Thinking in terms of “goals” rather than “tasks” puts more importance on how your daily tasks contribute to your business’ success and gives you a feeling of true accomplishment at the end of your day. Furthermore, by writing these goals down, you give yourself direction and will be more able to limit your distractions.
4. Focus on something that inspires and motivates you. Take some time for self-reflection to figure out what genuinely inspires and motivates you to be the best that you can be. Is it your children? Your quest for financial independence? A desire to positively affect others? Identify your inspiration and make it your focus each day. Use it to keep you on track and strive to do your job to the absolute best of your ability.

Keeping yourself strong in both the body and mind as well as staying connected to your emotions will serve you well in your professional endeavors. Incorporate these things into your life in ways that allow you to sustain them long-term. You are the only one who can do it, so believe in yourself.

Do you have anything to add to our list? Please share your ideas below!

Five Concepts to Improve Your Salesmanship

Five Concepts to Improve Your Salesmanship
Five Concepts to Improve Your Salesmanship

Five Concepts to Improve Your SalesmanshipAmong all your various responsibilities as a direct seller, don’t forget that the life blood of your business comes down to sales. A product or service has to be sold in order for you to make money. Improving your salesmanship can take your business to the next level, whether you just signed on the dotted line yesterday, or have been doing this for years while creating a large downline. The list below will help strengthen your salesmanship.

1. Imagine yourself as the customer. By putting yourself in the customer’s shoes, you can avoid doing anything that might cause a rejection. You’ll also be able to tap into what a potential customer truly needs from you. If you were the customer, what would you need to know before making a purchase? What problem do you have that can be solved? How can you be sure the product is of high quality and value? Considering a different perspective of a sale will allow you to address concerns and emphasize relevant information.

2. Don’t shy away from talking about money. Most people, understandably so, feel uncomfortable talking about money in any specific way. Avoid giving the impression that you are one of them. Discuss any financial talk in a straightforward, matter-of-fact way, and answer any questions honestly, thoroughly, and without hesitation. Potential customers are always wary of being taken advantage of, so demonstrate that you have nothing to hide and truly want to provide a valuable product or service to them. Talking about money is a necessary step toward closing a sale.

3. Take your time and be overly prepared. Do some research ahead of time to prepare for a sale. Who is the potential customer? Find out some background information to incorporate into your presentation. For example, your hostess has told you that most of her guests are her colleagues, mostly teachers and teachers’ aides. Ask some questions about the school, what subjects/ grade levels the guests teach, and what they might be looking for at that night’s party. Your customers will appreciate your attentiveness and interest in their lives and will be in tune to your desire to fulfill a need. Think of the time spent preparing as an investment in your business.

4. Be truly curious about your customer. If you aren’t genuine about helping others, it won’t take long for the customer to figure that out. Accept that truly caring about what a customer wants or needs is the key to earning trust and respect. Ask questions, listen carefully, and respond appropriately to the individual. No one is interested in a generic pitch, so adopt a curiosity that will benefit both you and the customer.

5. Always follow up promptly and thoroughly. Whether the sale is made or not, follow up with the customer in a timely manner. If the sale was made, find out if the person is satisfied with the purchase and what you can do if there is a complaint. If the sale wasn’t made, contact the person anyway to thank him or her for taking the time to speak with you. Following up consistently is a skill that will serve you well both personally and professionally.

It’s okay if you don’t feel comfortable playing the “salesperson” role, but adopting the concepts mentioned above will greatly improve your selling ability. What would you add to our list? Please share your ideas below.

Three Quick Tips to Improve Your Team

Three Quick Tips to Improve Your Team
Three Quick Tips to Improve Your Team

Three Quick Tips to Improve Your TeamOnce you’ve invested a great deal of time and effort into building your team, the next step is to invite success by helping them improve as individuals and as a whole. By doing so, everyone wins. Each member of your team will find individual business success and will be able to pass that on to his/her downline as well. When this happens, the financial benefits increase. In today’s post, we’ve selected three steps you can take right away to improve your team and subsequently grow your business.

  1. Help each person focus on his/her goal and future. Chances are that each person on your team has a different goal. Sally might just want to work a few nights a month and make enough to pay for her daughter’s dance lessons, while Jill, who recently lost her job due to downsizing, is determined to make her direct sales business a full-time job with a full-time income. Sally and Jill’s goals couldn’t be more different, so make sure that as a leader, you help them focus on the individual goal. Doing so will make it more real, and they will have sincere motivation because it comes from something they truly desire. Help each person visualize achieving the goal and define what needs to be done to get there.
  2. Provide mini workshops so they can learn new skills. As with most industries, direct sales is always changing and adjusting to meet the needs of its customers. Stay on top of industry trends, changes from the corporate office, and even newly created techniques for closing a sale or signing a recruit. Teach a mini-workshop or hold a training call if possible once a month to teach your team new skills. Professional development not only helps the individual improve a business, but it also refreshes people’s ambition and determination to succeed. Choose a different topic each time, make a brief presentation, do a Q & A, and then provide a call to action for your downline to put the information to use. As an added incentive, follow up at the next workshop with invitations for your team to share their successes and perhaps earn a small reward.
  3. Rally around a cause to bring your team together. It is easy to get caught up in one’s own needs and responsibilities when working in direct sales, so find a cause that requires your team to work together. Cooperation and collaboration fosters an environment of camaraderie and creates a culture of support among colleagues. For example, a local family is raising money to pay for the medical bills of a sick child. Aside from donating a basket of goodies to be raffled off at the fundraiser, a direct sales team leader called on each of her members in the area to attend the event with a guest from outside the industry. For those not in the area or simply unable to go to the fundraiser, she called on them to find another way to contribute. She created a competition of sorts among other direct sales team leaders she knew. Her team was motivated not only for the cause of the fundraiser, but also to win out over the other direct sales teams participating. They were able to work together and contribute generously to a worthy cause; furthermore, they got a chance to know each other better, which guaranteed support for each other going forward.

It is said that a leader is only as good as his or her team. There are so many reasons to invest the time into making your team the best it can be, so don’t let this responsibility fall by the wayside. You will not only be helping your own business, but you will be making a difference in the lives of others by contributing to their successes.

What quick tips do you have for improving your team? Please share below!

Four Quick Steps to Overcoming Mistakes

Four Quick Steps to Overcoming Mistakes
Four Quick Steps to Overcoming Mistakes

Four Quick Steps to Overcoming Mistakes

“You make mistakes. Mistakes don’t make you.” This quote by surgeon and author Maxwell Maltz speaks volumes about how to overcome your mistakes. We all make them in every aspect of our lives, but when you are self-employed, they can be especially devastating. Rather than dwelling on the mistake or pretending as if it never happened, here are four steps you can take right away to overcome your mistakes and keep moving forward.

1. Recognize that your ultimate goal is to improve and that mistakes are part of the learning process. No one is immune to making mistakes, and as someone who is always striving to better himself, embrace your mistake so you can learn from it. For example, a consultant new to her direct sales business, was asked by a customer if a particular pair of earrings was hypoallergenic. The consultant, instead of checking to be 100% certain, gave her best guess on the spot. She turned out to be wrong, causing the customer to complain about the product and return it for a full refund. The consultant was worried that she had made a bad impression on this customer and her friends from the party, but instead of letting it get the best of her, she realized that she is capable of overcoming this setback. It was surely a rookie mistake, and in the grand scheme of things, it wouldn’t make or break her business.

2. Find a way to rectify your mistake. The sooner you can do this, the better. Our jewelry consultant from the example above fixed her mistake by calling the customer to apologize for giving the wrong information, and also sent her a handwritten note with a $20 credit to use on a future order. She wanted the customer to know that she wasn’t a careless person, but that she was an honest businesswoman who made a beginner’s mistake. It was important for the customer to know that she truly wanted to rectify the situation.  If at all possible, fix your mistake so that you can begin anew without the worry of a previous error.

3. Forgive yourself. People in direct sales businesses are naturally ambitious and motivated to succeed. Because of this, we can sometimes be our own worst critics. Although it is good to hold yourself to a high standard, cut yourself some slack when you make a mistake. If you spend too much time beating yourself up about it, you won’t be able to get past it and possibly won’t be able to enjoy what you do. Forgive yourself so you can rebuild your confidence and move forward.

4. Give yourself an opportunity to vent your frustrations and express your emotions. It is unhealthy for you to keep your emotions bottled up. Confiding in a close friend or relative about how you are feeling or writing in a journal can be quite therapeutic. You’ll likely feel much better after venting and you can then continue to move ahead.

Mistakes are inevitable in any endeavor, so rather than letting them define you, embrace them by learning, improving, forgiving yourself, and moving on. You will be more successful in the long run if you do.

How do you overcome your mistakes? Please share your comments below!

What The Olympics Can Teach You About Business

What The Olympics Can Teach You About Business from http://dsef.org
What The Olympics Can Teach You About Business

What The Olympics Can Teach You About Business from http://dsef.orgWith the Winter Olympic Games having recently come to an end, it brings to mind how much these athletes have truly achieved. How do you think they got to the Olympics? The gold medal figure skater and all of her competitors surely couldn’t perform even the simplest jump the first time they got on the ice, just as those skiers couldn’t attempt more than a bunny slope the first time they put on skis. Each one of them completed a series of small achievements that eventually led them to the Olympics. As a salesperson, you should be setting benchmarks for yourself as well, small achievements that lead to great results. Here are our top three picks that will help you achieve your business goals.

  1. Find mentors to emulate. Who do you aspire to be like? Potential mentors could be people in your upline, or even in a completely different industry whose road to success is worthy of imitation. Identify your mentors’ work ethic, habits, education, or whatever it is that deems them worthy of your aspirations. If possible, talk with them about how you can achieve your goals by following in their footsteps. For example, if you are looking to transition from working your business “on the side” to making it your full-time job with a full-time income, an appropriate mentor would be someone who has done exactly that. Use the resources available to you in order to achieve your goals.
  2. Make adjustments to your business and its direction as quickly as possible based on facts and results. When things aren’t going well or as you had planned, take a step back and analyze why this may be happening. As soon as you realize that you need to make a change, consult with mentors and use the information you have to adjust. For example, if you find that you are not booking enough future hostesses at each party, identify what it is about your presentation that may be lacking. Test out a new approach, review the results, and adjust if necessary. There is no sense in repeating an action that fails to deliver your desired outcome.
  3. Build a strong foundation for your business by avoiding shortcuts. Your business must be built on ethical business practices, knowledge of your product and company, a desire to improve via professional development, and a commitment to representing your company and serving customers to the best of your ability. If you take shortcuts in any way, your business will suffer. When your upline conducts regional workshops once a month, asking a colleague for a brief summary instead of attending yourself is a shortcut. Make it a priority to attend, listen to what is being taught, incorporate relevant matters into your business, and always strive for improvement. You cannot expect success without hard work. The positive side is that by putting in the work and avoiding such shortcuts, you are more likely to rise above the fray and meet your goals more quickly.

With each benchmark that you meet, you are one step closer to realizing your dreams. Furthermore, such benchmarks help you stay focused, which is critical when your goals are long-term. What do you think about our benchmarks? What would you add to our list? Please share your ideas below!

How to Get Out of a Slump

How to Get Out of a Slump

How to Get Out of a Slump from http://dsef.orgThe natural ebb and flow of a career in direct sales will include the occasional slump. This rut of sorts could occur in any aspect of your business and for any number of reasons, but the important thing to remember is that as long as you have a strategy in place to get out of it, it is only temporary. Take a look at our ideas for getting out of a slump and moving forward with your business.

  • Start with a basic goal and revise often. The first step is to create a goal that is simple, does not take too long to complete, and is realistically attainable. For instance, if you find yourself in a sales slump, it may simply be because you’ve been going through the motions of the same sales presentation for too long. A simple and basic goal would be to implement one new element into your sales presentation and present it at least three times. This is a basic goal that is concrete and easily achieved. However, don’t stop there. Revising often is the key to making this strategy work. If, for example, after your three presentations you see no improvement, revise your goal. That could mean implementing something new into a different part of your presentation, or perhaps taking more initiative to ask for the sale. Revising your goal frequently will help renew your motivation to find a way out of your slump.
  • Create goals with predictable outcomes. There are many aspects of a career in direct sales that we cannot control, so when creating goals, try to choose those that have little room for guesswork. Even though you can’t predict the outcome of your next home party, you can predict the outcome of attending your company’s monthly training sessions. You know that you will always learn something new about your product line, a game to add to your presentation, or even an innovative approach to recruitment. Focus on what is guaranteed, and choose goals that will set you up for success.
  • Reward success and penalize failure. Self-discipline is a staple of being your own boss, so be strict about how you react to success and failure. This really works when you choose reinforcement tactics that will truly motivate you to get out of your slump. Figure out what you enjoy and how it can be used for reinforcement. If you’re a person who loves movies, focus your rewards and penalties around them. Did you exceed your goal for number of hostesses who committed to parties in one night? Time for a trip to the movies! Did you let go of a sale without asking all the right questions? Put down the remote tonight. Hold yourself accountable in meaningful ways, and be consistent to pull yourself out of your slump.

Getting out of a slump has as much to do with your mindset as it does with your actions. Commit to making real change by implementing these strategies until you are back on track. Only you can determine your success, so take control and keep moving forward on the path to achieving your goals.

Have you ever experienced a slump? What has worked for you to get out of it? Please share your ideas below!